Traditional Culture Encyclopedia - Traditional festivals - What is communication?
What is communication?
The formation and development of communication;
Communication, as an independent discipline, was gradually formed at the end of 19. It was born in the United States in 1930s and 1940s, and is the product of interdisciplinary research. Communication major is an undergraduate major in colleges and universities, which belongs to journalism and communication. The basic study period is four years, and the bachelor of arts degree is awarded.
Research scope of communication:
The research scope of communication science includes disseminator, content, media and audience. The five stages of communication study are information generation, information transmission, information reception, information processing and information feedback.
Research methods of communication;
The research methods of communication science include investigation, content analysis, experiment and historical research. Communication is an important driving force for the development of modern society and an important field of academic research in the world today.
Characteristics of communication science:
1, interdisciplinary:
Communication not only covers traditional communication disciplines such as journalism, advertising, radio and television, but also closely combines with psychology, sociology, political science, economics and other disciplines, forming a diversified research field. This makes communication science have a wide range of application fields and far-reaching development prospects.
2. strong practicability:
Communication not only pays attention to theory, but also to practice and application. The research results of communication can be directly applied to news communication, advertising, public relations and other fields to solve practical communication problems. In addition, students majoring in communication need to learn practical courses, such as news interview, manuscript writing, photography, etc., in order to cultivate their practical operation ability.
3. Pay attention to social issues:
Communication studies pay attention to social problems, especially those related to information dissemination. For example, the speed and breadth of information dissemination affect social development, mass media and social change, culture and cross-cultural communication. Communication studies these problems, aiming at revealing the law and influence of information dissemination and providing theoretical support and practical guidance for social development.
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