The difference between traditional advertising and e-commerce advertising

Thank you for your invitation. I think offline traditional advertising and online mobile advertising have their own advantages. Since it is propaganda, it will naturally have its own advertising effect, but the difference is big and small. Compared with offline traditional advertising, online advertising has lower cost, wider coverage and more channels, on the other hand, it is more in line with people's interests. Of course, offline is more intuitive and direct.

In fact, I don't think it is necessary to distinguish between online and offline absolutely. In the Internet age, we are concerned about how to better combine online and offline to achieve the best results. No one stipulates that you don't have to do below-the-line, and no one stipulates that you don't have to do online advertising after offline. Just like oppo.vivo mobile advertising almost not only occupies the whole network, but also offline.

Of course, different industries have different choices about advertising promotion. If it is purely online, it can be pushed only by online advertisements. If you are offline, you need to do both.

As for promotion, I think if you are not very powerful and belong to a small scale, you'd better keep the goal of "increasing passenger flow and increasing product sales", so you'd better choose some effective promotion tools in promotion, which are not expensive but can achieve great publicity effects, such as scanning code groups, automatic comments from friends, or wifi advertising artifacts. If you are strong and want to be a brand, you can use some big network platforms to promote it. This promotion is similar to TV advertising. If you only promote it once or twice, it is meaningless and you need to continue to promote it, so you need to have certain economic strength to support it.