How do traditional businesses approach small programs to achieve transformation?

Five characteristics of new retail: people, goods, market, experience and service. The three elements of "people, goods and field" in traditional retail and new retail are unchanged, but they are reconnected and understood. "Experience" and "service" are the key points of new retail upgrading. The retail industry will realize the concept of new retail through the combination with WeChat applet, and will also help businesses have more development opportunities.

Wechat applet can help merchants connect a line, through which people can connect, people can connect goods, and people can connect stores. As an extension and replacement of the official account function of WeChat, the applet itself needs to lead WeChat users to your platform and store through the shortest service path, connect all the valuable scenes judged by users, let consumers buy your products or services, and then let consumers help you spread through fission.

The function of WeChat applet covers almost all the service functions involved in a retail store. On WeChat, consumers can complete functions such as inquiring, placing orders and enjoying discounts with almost one or two keystrokes. At present, many marketing methods that can't be realized in the official WeChat account can be effectively realized by small programs, especially for traditional retailers, small programs provide more possibilities.

How does "small program+new retail" help traditional retail enterprises

Applet focuses on core business elements such as micro-mall, store, cashier, marketing, membership and data, and helps retail enterprises to build applet malls, reconstruct business elements such as people, goods and fields, and create a decentralized new retail system.

Better promote and enhance the image of the store.

The applet is actually a mobile phone website of the merchant on the WeChat platform, which can well display the image and content of the merchant's shop and introduce the goods operated by the merchant. Customize and develop a visually fashionable and powerful applet, which is equivalent to a merchant's tall website. This is a perfect publicity material, which can organically unify your store and the goods you operate, and show a good image, word of mouth and brand promotion effect.

Multi-channel fission promotion products

Through nearby applets, keyword search, QR code scanning, friend sharing, WeChat official account association and other channels, users can better find the products they want through WeChat applets. As long as the name of the small program in the retail industry conforms to the user's habits and the function is particularly suitable for the user's habits, the small program in the retail industry will certainly bring more users to the vast retail industry.

Convenient transaction and payment functions

In addition to the fact that applets were born on WeChat, which can gain huge traffic advantages, the convenience of purchasing and paying applets is also an important link to improve the purchase rate. The applet not only provides the WeChat payment function for online purchase, but also can realize payment through the applet even for offline purchase, which well protects the payment security of consumers. In order to better empower the new retail of offline merchants, WeChat Pay also launched an "intelligent cashier system" to collect small account books, which is convenient for merchants to collect money and easily reconcile accounts.

Whether it is the continuous expansion of offline life scenes or the full release of product capabilities in the retail industry, applets help promote the transformation and upgrading from traditional retail to smart retail by continuously exporting more mature, perfect and more innovative functions to developers, service providers and merchants, and provide users with a more convenient and intelligent lifestyle.

The new retail with perfect integration of online and offline will become a new format and new model of business development. Applets will also become the standard configuration of physical businesses with online sales. In the Internet age, we should know how to use various Internet tools and make good use of them to make our business easier.