Traditional Culture Encyclopedia - Traditional festivals - What is mobile Internet thinking?
What is mobile Internet thinking?
1, professional extreme thinking: mobile internet is a large parallel network, which subverts the theory of information asymmetry. According to the ultimate professional standards, we constantly innovate the form, dig deep into the connotation, and provide a truly satisfactory "product experience".
2. Differentiated thinking of the minority: Under the condition of mobile Internet, the booming "circle" redefines the crowd, and personalized news push and content forwarding of friends circle has become an important information channel. According to the guiding principles of classification, different strategies are adopted for different groups of people to launch "small but beautiful" and "niche" product forms and contents. "Big coffee" and "fans" thinking. To win the market, we must not only fight for product quality, but also fight for emotional marketing and "fan" viscosity.
3. Fragmented thinking: With the development of economy and society and the rise of mobile Internet, people's contact with information has become "short and fast" and "fragmented". Ranson Media believes that it is necessary to make full use of conventional marketing positions and platforms, and use various media means to push content seamlessly and effectively, so as to keep things quiet.
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