The difference between traditional media and new media

Differences in audience, management, timeliness, etc.

1, audience differentiation: traditional media is "audience-led" and new media is "audience-led". In the new media, the public has a dominant position and greater choice.

2. Management differences: The development of traditional media has a very clear management mechanism and structure. Content editing is the mainstay, supplemented by the market. The management mechanism of new media is rather vague. New media attaches great importance to network technology, and technicians have a heavy weight in the decision-making layer of the website.

3. Time difference: traditional media has a clear release time limit, time period, opportunity and quantification. The timeliness of this communication determines that the audience's attention is also timely, resulting in the audience's one-time attention every day. The time of new media is vague, and it can be released anytime and anywhere, and the audience can browse anytime and anywhere.

New media is a form of media supported by new technologies, such as digital magazines, digital newspapers, digital broadcasting, short messages, mobile TV, Internet, desktop windows, digital TV, digital movies and touch media. In the traditional sense of newspapers, outdoor, radio and television media, the new media is vividly called "the fifth media". Compared with the emerging online media in recent years, traditional media is a traditional way of mass communication, that is, media that regularly release information to the public or provide an educational and entertainment platform through some mechanical device, mainly including newspapers, outdoor, communication, radio, television, internet and other traditional media.