Traditional Culture Encyclopedia - Traditional festivals - What does internet plus mean? A deep understanding of internet plus.
What does internet plus mean? A deep understanding of internet plus.
1. External qualitative: internet plus's traditional industry "internet plus" is a combination of Internet and traditional industries. Its biggest feature is to rely on the Internet to connect the original isolated traditional industries and complete the information exchange between industries through big data. The asymmetry of information is a common problem in all industries, which will lead to the unclear relationship between supply and demand, thus affecting the production structure, production mode and production efficiency of the industry. New information technologies such as cloud computing, Internet of Things and mobile communication networks make it possible to change the occlusion and isolation of information. In fact, at present, in the transportation, finance, logistics, retail, medical and other industries, the Internet has been combined with traditional industries and achieved some results. As an external thrust, "internet plus" is conducive to the deep integration of the Internet and traditional industries. The rapid development of e-commerce benefits from the deep integration of Internet and retail industry. The online sales model provided by the Internet provides consumers with new shopping choices. Using the internet, on the one hand, enterprises have completed all aspects of product display, making the supply information of products transparent and open; On the other hand, consumers shop according to relatively complete product display information, and their own needs are met. The integration of Internet and retail industry has changed the original industrial chain channels, reduced product costs and provided consumers with better services. For example, the traditional electric appliance stores in Suning and Gome display the information of commodity parameters in an all-round way by opening online shopping malls, so that consumers can buy large household appliances through door-to-door service without leaving home. Alibaba's successful listing in the United States from September 2065438 to September 2004 also shows the great development potential and vitality of e-commerce. The integration of Internet and transportation industry provides convenience for users' travel and life. Based on the geographical location update of the Internet, especially the mobile Internet, the combination of the Internet and the transportation industry is convenient for users to travel. On public transport, mobile applications such as "Here comes the bus" can provide users with real-time bus location updates according to the number of bus locations. Based on real-time network data transmission, the delay and waiting time of users are reduced. In terms of taxis, the emergence of applications such as "drip taxis" and "fast taxis" has solved the problem of imbalance between supply and demand in the taxi industry. The mobile phone application client based on the mobile Internet solves the contradiction between users not getting a taxi and taxis driving empty. At the same time, the combination of Internet and tourism makes the disintermediation of tourism more and more obvious. Based on the rise and development of tourism experience sharing websites such as Tuniu.com and Ant.com, the industrial development model of tourism has been changed. The combination of Internet and medical industry has effectively improved the allocation of medical resources. By opening online registration, expert appointment and online consultation, the hospital has saved the time and cost of patients waiting in line for medical treatment. At the same time, it is an effective way to effectively serve patients and promote the development of medical industry to establish patient electronic medical records, patient databases or health databases based on the Internet for data retention. The development of Internet finance such as Yu 'ebao, online banking and P2P personal credit has set off a wave of national financial management, and the financial industry has become more "grounded". "internet plus" refers to the function of the Internet to export advantages to other traditional industries, and the advantages of the Internet can be applied to every link of production, marketing and business activities of traditional industries. Traditional industries can't simply use the Internet as a tool, but should realize online and offline integration and cooperation, and provide users with accurate and personalized services by taking advantage of the clear relationship between supply and demand in the industry. Of course, the specific manifestations of "internet plus" are different in different industries, and the degree and way of integration between different industries and the Internet also need to be analyzed in detail. 2. Deep purpose: industrial upgrading+economic transformation "internet plus" promotes the Internet of traditional industries. The so-called internetization refers to the in-depth analysis of user needs by traditional industries relying on Internet data. Traditional industries adjust their industrial models through the Internet to form a product-based and market-oriented business model to provide users with accurate services. The business model of the Internet is based on traffic. The internet brings eyeball economy, and attention is converted into traffic, and then realized. Therefore, how to attract users' attention and understand their needs is the key point in the reform of Internet business model. Based on the new business model, traditional industries are liberated from the inherent thinking of simply focusing on product production by adjusting capital operation and production methods, and add user demand elements on the basis of focusing on products to form a new enterprise model with internet thinking. The application of technology is also one of the important connotations in the "internet plus" plan. The core technology is the technical means of internet in traditional industries. Internet itself is a new technology, and the application of new technology is conducive to technological innovation in traditional industries. Traditional industries can use new technological innovations to expand the product market. Market innovation is to exploit and occupy new markets by using Internet technology. The openness and sharing characteristics of the Internet enable the industrial market to expand across regions. The application of technology can also bring new resources, the supply sources of industries can be diversified, and new resources can be developed and utilized. The marriage between Internet and traditional industries will promote innovation and become an important engine of industrial upgrading. In terms of management system, the Internet also provides the possibility for the formation of new organization and management methods. In the organization and management of traditional industries, there are also inefficiencies caused by illiberal information circulation and asymmetric information. In the internal management system of an enterprise, completing the task assignment through the Internet management system can increase the communication efficiency of employees and reduce unnecessary manpower and time capital expenditure. And the use of the Internet for employee information management, transparent and open information * * * is conducive to the rapid transmission of information, so that members can adjust and follow up the work content in the first time and improve work efficiency. At the same time, the rapid update of information brought by the Internet also forces enterprises to adjust their strategic objectives in time according to market changes and make correct decision-making judgments. The Internet has enabled the establishment and operation of a new management relationship system, changed the working style of enterprise employees and formed a new management situation. The industrial upgrading that internet plus strives for is realized through comprehensive innovations such as management system, technology application and business model. The Internet of traditional industries has improved the efficiency, operation and management of traditional industries.
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