What do you need to pay attention to do new media operation, what are the considerations?

We have a lot of common self-media platforms: Baike, Headline, Big Fish, Penguin, Fun headlines, public number and so on.

As a newbie, I hereby suggest that we start from the simple to the complex, and start with the platforms that can be profitable without having to go through the newbie period, such as Headline, Fun Headline, Public.

After familiarizing yourself with the writing of articles, you can then attack slightly more complex platforms, such as Baike, Big Fish, Penguin.

2, account positioning, their own positioning

The fields are generally: entertainment, science and technology, automotive, food, emotion, history, sports, parenting, education, health, games and so on.

Choose the positioning, must follow these three principles:

(1) Preferred areas of their own expertise

(2) the second choice of their own areas of interest

(3) the last choice of popular areas

3, content specialized vertical

Content specialized vertical means that you have determined what to do in the previous step field, has been doing, if you choose the car, has been updating car-related content, if you choose entertainment star gossip, has been updating entertainment star gossip, do not see others write food today, write food, tomorrow see write history is good to write history, write on your account only bad no good, and also may reduce the amount of your content recommended to give you recommended imprecise crowd, affecting You'll be able to get through the newbie period.

4, content selection

(1) dry selection

Don't look at the dry so esoteric, in fact, you can understand that most people don't know the content, even if the dry goods, the other people have a little bit of help, you can also be called dry goods. For example, you are a study of office software, you share a tip, how to quickly high-end presentation PPT. share some tips, also considered dry goods content.

(2) Hot picks

Hot picks are not unfamiliar to everyone, I believe. What's hot is what you write about.

Can not go against these two principles:

Verticality: If it is a hot spot in the field of entertainment, you write about history, you do not have to rub it hard up, rub it not, do not rub it blindly.

Health: especially in the field of entertainment, hotspots, gossip, good news, bad news, we write articles to write their own first clear point, write positive ability, positive, bad news hotspot more do not rub up. Dabbing bad, scolded not to mention, will be reported by others your account, the account has a violation, downgrade share.

(3) life selection

The characteristics of the selected material can be from our life, for example, we are writing about the car, we can look around our friends, they discuss more car brands, car types are which? If you are writing about culture and history, you can choose the topic according to the calendar festival. How you are writing about emotions, you can choose topics based on the relationship between mothers-in-law and daughters-in-law, husband and wife, couple relationship around you. Combine this with common online usage, and you'll be able to write a quick article. The material comes from life.

5, "title party" title

Good title is not wordy, the theme is clear, keywords are clear. We all know that the title is our first facade, the title is good or bad, directly determines the readers to stay or go. The fastest way for us to exercise the title of our own writing, is to imitate the title of the peer to contact the title of the article, and constantly contact the "pen sense".

6, adhere to

Front of the good, adhere to the hard way, adhere to the success is not certain, but do not insist, rest assured that the success must not be.