Traditional Culture Encyclopedia - Traditional festivals - Layout of commercial blocks —— How to plan commercial blocks?
Layout of commercial blocks —— How to plan commercial blocks?
1, for buildings with a total construction area of more than 500,000 square meters, a cluster community business center should be built at the main entrance of the first phase of the community, and set up in the form of centralized and independent operation. At the same time, in the second and third phase of the group lots or important entrances and exits, according to the population size and plot conditions, the bottom commercial buildings or unilateral commercial streets and small commercial centers will be configured;
2. For buildings with a total construction area of 200,000-500,000 square meters, according to the project situation, residential shops or unilateral commercial streets will be concentrated in the first group center;
3. Commercial streets and community business centers should be arranged in places where the community is open to the outside world, where there are many people and the roads are relatively spacious and convenient, and should be set along the street or along the road. If residential shops are set up, they must also face the streets or roads;
4. Commercial streets can be laid out reasonably according to conditions, but the scale should not be too large. The length shall be controlled between100-150m, and the longest shall not exceed 200m;
5. The width of double-sided commercial street should be controlled at 8 8- 10/0m, and the maximum width should not exceed12m. The width of one-sided commercial street should be controlled at about 5 meters;
6. The height of a unilateral commercial street should not exceed 5.5 meters, and the number of floors should be single; The height of the double-sided commercial street shall not exceed10m, and the number of floors shall not exceed two;
7. The commercial street should be arranged in the east-west direction, symmetrically with the entrance as the central axis, and the building facade adopts elements such as towers and arcades to create a new spatial division;
8. Community business centers should form groups with hotels, sports centers and other large facilities, with hotels as the central axis for decentralized layout. At the same time, the community business center should make overall planning with the bus stops of real estate houses and villages, save parking spaces, facilitate residents' purchase and enhance the value of shops.
How to design a150m-long three-storey commercial structure? What should be paid attention to in business design?
1. Highlight the shopping center space
Shops are the main part of shopping malls, and how to make them highlight the space of shopping malls in a compact way is the focus of shop layout design. For example, the "penetrating" design is adopted, and the shop is separated from the shop with a transparent glass wall, which has a transparent effect and highlights the space.
2. People's consumption habits
The plane planning and design of shopping malls is based on the principle of "full circle from left to right" in China's consumption habits and the principle of "snail-like temptation step by step" in vertical planning.
3. Emphasize the third functional assistance
Modern people have changed their consumption from destination shopping to leisure shopping, and shopping malls must give consideration to leisure, entertainment and even healthy sports functions when planning. Analysis of the golden rule of general space planning and design of shopping malls According to the survey, the time index of consumer fatigue is more than 3 hours, and the distance index is more than 7500 meters. The scale design of shopping malls should be moderate. If it is too small, it will form storage. If it is too large, there will be an empty shell phenomenon.
4. Shop layout and pedestrian streamline design
Modern comprehensive shopping malls are essentially the concentration of commercial blocks, so their basic elements are similar to those of commercial blocks.
5. Shop layout planning
The unity of practicality, profitability and image. Whether the division of stores in shopping malls is scientific not only reflects the richness and diversity of commodity combinations, but also takes into account the practicality and rationality of operating businesses, and also takes into account the coordination and interaction between independent stores and the whole shopping mall.
How to plan the business circle? 1. Define the functional orientation and development direction of the planning area. 2. Take the project as a complete urban space, and carry out overall design, planning and guidance from the aspects of function, space, landscape and architectural form. Highlight the comprehensive coordination role of planning. The layout of business planning revolves around the guiding ideology of innovating the theme of the city, forming commercial differences, basing itself on the surrounding communities and influencing the whole region, and is carried out in accordance with the following six principles: unity principle, people-oriented principle, cultural principle, integration principle, customer aggregation principle, and profitability principle of satisfying lessors, investors and managers. 3. Planning should make full use of the humanities, natural landscape and the strategic planning orientation of the government in this area to create a new urban model with local cultural characteristics and modern functions. 4. The planning should adapt to the local economic development, provide conditions for the operation of the project from the aspects of commercial configuration, functional zoning and dynamic structure, which is conducive to the overall commercial planning of the project. For more information, please consult.
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