Traditional Culture Encyclopedia - Traditional festivals - Although the policy does not encourage over-packaging, there are still over-packaged moon cakes this year. What is the reason?
Although the policy does not encourage over-packaging, there are still over-packaged moon cakes this year. What is the reason?
In recent years, the policy has long discouraged the over-packaging of moon cakes, but the situation in the market is often that you say yours and I do mine. No matter how windy it is outside, mooncakes are always wrapped in layers of clothes and sent around the market to beautiful women. There are many reasons for this.
First of all, it's because moon cakes are cheap. On the whole, moon cakes are just a kind of flat cylindrical food wrapped with stuffing. The overall logic is clear, and it is very difficult for moon cakes to make patterns. Even the shape can hardly be changed, the only thing that can be changed is the filler. However, whatever the stuffing is, it can't be observed from the outside. There is no difference between moon cakes made of pure flour and moon cakes made of five kernels. Therefore, if you want to be different, you can only start with the outer packaging. In this way, moon cakes are excessive and understandable compared with normal food packaging.
The second is the function of moon cakes. Nowadays, moon cakes are no longer a simple food, but a gift representing holiday wishes and even a social tool. With the economic growth, food and clothing is no longer a problem, and most people have almost eaten delicacies, so moon cakes are not a stuffing at all. However, on the special day of Mid-Autumn Festival, almost any unit will distribute moon cakes, and almost all people in the street are carrying moon cakes. If the packaging is not exquisite enough, can I take it? As a gift, you must be decent enough, even if it is not delicious. To be decent, you need several more layers of packaging to maintain.
Finally, it is the integration of young people's cultural creation ideas. The cross-border combination of various themes and creations gives moon cakes a new definition. Moon cakes have also changed from traditional foods to cultural symbols of young people. But to do this, packaging should become the main battlefield of cultural creation, which to some extent aggravated the situation of over-packaging.
As a traditional food in the new consumption era, it is very rare for moon cakes to be handed down. In the future, the packaging of moon cakes will still be inspected. From another point of view, moon cakes and their packaging will also become a history book to record the changes of the times.
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