Does the feasibility report need SWOT?

SWOT analysis is usually used in market research and decision-making, and it is necessary to analyze the strengths, weaknesses, opportunities and threats of our company.

Analysis steps:

1. List the strengths and weaknesses, possible opportunities and threats of the enterprise.

2. Advantages, disadvantages, opportunities and threats combine to form SO, ST, WO and WT strategies.

3. Identify and select the strategies of SO, ST, WO and WT, and determine the specific strategies and tactics that enterprises should adopt at present.

SWOT matrix:

merits and demerits

Opportunity so strategy (growth strategy) wo strategy (reversal strategy)

Threat st strategy (diversification strategy) wt strategy (defensive strategy)

There are three main factors that affect the duration of an enterprise's competitive advantage:

(1) How long will it take to build this advantage?

(2) What advantages can be gained?

(3) How long does it take for competitors to react strongly?

If the enterprise analyzes these three factors clearly, it can make clear its position in establishing and maintaining competitive advantage.

Of course, SWOT analysis is more than just four lists. The most important thing is to evaluate the company's strengths, weaknesses, opportunities and threats, and finally draw the following conclusions: (1) How to maximize the use of its own resources under the company's existing internal and external environment; (2) How to establish the company's future resources.