Traditional enterprises how to do wechat marketing promotion?

Outline is as follows: 1, what is WeChat marketing?2B enterprises are suitable?2, what is the purpose of the enterprise to do WeChat marketing 3, how to do a good job of WeChat marketing and promotion of the enterprise?4, what are the WeChat marketing skills? What is WeChat marketing?2B enterprises are suitable? What is WeChat marketing, a simple understanding is to do operation + sales on WeChat. A little more vernacular is to sell things on WeChat, so understand it, hahaha. You can say a little more, is the use of WeChat friends, circle of friends, WeChat group, WeChat public number and other marketing. WeChat marketing this vocabulary from WeChat came out not long ago, and then, for example, first out of the microblogging, selling things on microblogging is called microblogging marketing. Because traditional enterprises do not understand, or did not sell things through the network, up to Taobao or Tmall or 1688 opened a store, so think this is very awesome. Now, basically, you just ask a few people almost all know. Why? Two years ago, the micro business fire can not be blamed. The question comes, 2B enterprises suitable for WeChat marketing? Here 2B is not cursing that, but TOB, that is, the potential customers are not individuals, but enterprises, such as selling raw materials, selling software, etc.. So, these can still do WeChat marketing on WeChat? Poplar SEO believes that, of course, you can. Although the 2B business timeline is long, but 2B behind the decision-making is still an individual, and good 2B enterprises, the basis of WeChat will do very well. Enterprise public number should be certified certification, the operation operation. What is the purpose of enterprises to do WeChat marketing? Many traditional enterprises want to do WeChat marketing do not do well the biggest problem? Is not clear about the purpose of doing WeChat marketing! Some enterprises, listen to the network company to the WeChat marketing, said the need for public, the need for micro-mall, the need for small programs, regardless of the three or seven, open the whole, did not want to think clearly in the end the whole to do. So when these are done, only to find that there is no content or product can be operated. Some enterprises WeChat marketing may be service-oriented, some WeChat marketing is to sell goods-based, as well as enterprise WeChat marketing purpose of branding-based, different purposes, the planning program should be different. For example, for example, the core purpose of a business is to sell more goods through WeChat marketing, then he can vote for broadband, circle of friends ads and so on, rather than to slowly operate the public number. So for traditional enterprises, to do a good job of WeChat marketing the first step is to think about their own purpose! How to do a good job of WeChat marketing promotion? How to do a good job of WeChat marketing promotion, I divided into four major ways to say. 1, WeChat public number I believe that many enterprises should have their own public number, but how many enterprises are subscription number and service number two types of public number have? Even if the same type of public number, how many enterprises will have two and more than two? Not to mention the traditional enterprises have their own public accounts, even if they have, recognize the certification is not necessarily clear. Not to mention, what is the difference between a subscription number and a service number as I mentioned above. Also, even if they all exist, go to see the most recent update, for fear that it is also a week before the update! Want to do a good job of enterprise WeChat public number marketing and promotion, then, the most basic there are two points: one is the account positioning, the other is the account operation. Service number, can only be issued once a week, look at the type to know, register this type of public number, the main purpose is to give the enterprise to do service with, of course, can also be used to do marketing. He has one more advantage over the subscription number is that it is displayed in the WeChat chat there. Subscription number, you can send once a day, you can send more than one at a time, which is very helpful for doing marketing promotion. So, a business can register more than one subscription number, the official limit is now 2, you can apply. To do a good job of enterprise public number, then the second core is operation. Whether it is a service number or a subscription number, the update frequency can not be broken, and the powder increase can not be broken. On how to operate a good business own public number, find peers better public number reference reference. How to increase public number fans? If you are a traditional enterprise, there are certain resources, there are many ways, some people are placed on the product packaging, some people are placed in the delivery of the product in the small card, pay attention to collar XXX and so on. If like offline stores such as catering and so on better is not. Of course, in addition to these ways, there are also natural search keywords to focus on your way. On the WeChat public number search ranking, look at this I wrote before: WeChat public number rapid increase / increase the powder of the 3 kinds of operating methods 2, WeChat group enterprises need to have a specialized new media team, as for a person or a few people to do this, depends on the business configuration. Enterprises, at the same time, need to prepare a specialized cell phone, as well as a specialized micro-signal, these are the assets of the enterprise. Bai Yang suggests, never think of letting the employee's personal WeChat to do. For one thing, personal WeChat leaving the attribution is not good division, the second is that many employees are not original intention. So you need to specialize in cell phones and micro-signals to do. The following talk about WeChat friend circle marketing and friend group sending is also the same. Although this number is the company's, so that operators must be treated as their own number to operate, do not let others feel is the marketing number. For example, it should be used to buy breakfast, send red envelopes and so on have up, our professional saying is called raising the number. Only to raise your number to a month later, you can use it. Then you can find others to change the group, you can also find group friends to send red I let him you into the relevant group. Of course, you can also build your own group. The so-called core of doing micro letter group marketing is to have enough groups. Although the current WeChat group activity is not as big as before, but if you are the group owner or administrator, with a little @ full function marketing can still be. For example, I have previously done consultants of a home textile in this way, in order to do some live, and then one-on-one into the group, and now also operating well it. 3, WeChat circle of friends WeChat circle of friends marketing, that this involves more. To do friend circle marketing, first do 2 things. One is that your WeChat has enough friends, the other thing is that your circle of friends to create a good. How to increase personal WeChat friends, a friend because before themselves is a Tmall store, there are some customers cell phone, direct import plus. Of course, if you are also like poplar SEO will be passive attraction, then, you can use the product way, to attract potential users to add you. Previously wrote this one: dry poplar SEO: how to use SEO methods to build a personal brand in the era of self media? Circle of friends to build, avatar, nickname, signature, circle of friends cover, nickname is simple and memorable. Real name or can reflect their own positioning, signature write their own can provide what, or their own values, circle of friends cover, you can put self-introduction, work scene, products and so on. Remember, don't learn not to do a good job of micro-business that set, a come every day is advertising hair. Remember, the core of micro-channel marketing is a long stream, grow up and then harvest. Similarly, the circle of friends will send some content every day, it is recommended that the same positioning with you, it is best to have some depth, after two to three weeks of continuous updating can start to put ads. The next time you put also to interval time. 4, micro letter personal group sending this one I will not write in detail. If you already have a few thousand friends, about how to group hair, as well as group hair to put what content I do not write. What are the WeChat marketing techniques? WeChat marketing here are mainly eight techniques: the first technique: good self-positioning WeChat marketing self-positioning is very important, self-positioning, including nicknames, avatars, personalized signatures, circle of friends content, etc. should be consistent, conveying the personal image you want to express. This is the basis of whether or not friend circle marketing can be successful. The second tip: pay attention to competitors competitors can let you know what advantages and disadvantages of your own products, you can through competitors in wechat marketing practices to learn wechat marketing specifically how to do, reference and improve. The third tip: cultivate the user's sense of trust WeChat marketing needs to maintain contact with the customer, with a long time to cultivate the customer's sense of trust. Trust enough users will naturally come to buy your products, do not always think of marketing products, so instead of losing. The fourth tip: communication should have a purpose WeChat marketers should have a clear purpose for every communication and interaction. Know who the object of the push is, and the more you know about the person, the higher the trust will be. People should understand clearly his needs, preferences, spending power, but also the company's position, contact information and other content and so on. The fifth tip: the content of the circle of friends to have their own point of view you post in the WeChat circle of friends better have their own point of view, not all the same as others, with their own point of view may be more likely to attract customers. Others will feel that you are different. The sixth tip: sincere treatment of customers do not always push a lot of content to the customer, you can sincerely communicate with the customer, even if he is already your purchase of the user, you are good to him, there may be an old customer referral Oh. The seventh tip: attractive activities want to really eye-catching, get the attention of friends, WeChat activities must be engaged. It is recommended to organize some interesting activities from time to time to attract your WeChat friends, such as what lottery and so on. The eighth tip: have the patience to implement WeChat marketing is actually not difficult, the most important thing is to stick to it for a long time will certainly be rewarded. Original author / public number: Poplar SEO site under the CC0 agreement authorization to forward commercial reprints please contact the author to obtain authorization, non-commercial reprints please specify the source Contact: [operation of the small things] editor