Creative tourism project planning ppt

1. Creative tourism project planning ppt

First of all, through information retrieval, search the relevant information of travel plans. Then the main traffic routes from the railway station to the accommodation and to the tourist attractions are listed in detail in the form of PPT. Finally, use PPT to list the name of the scenic spot you want to go to, the ticket price of the scenic spot, and the planning arrangement of the tourist route.

2. Successful cases of creative tourism project planning

Reliable.

Business scope of Henan Honggang Tourism Development Co., Ltd.

General projects: planning and consulting of tourism development projects; Fitness and leisure activities; Wholesale of handicrafts and collectibles (except ivory and its products); Domestic trade agent; Sales of daily necessities; Sales of daily necessities; Park management services (except those that are subject to approval according to law and independently carry out business activities according to law with business licenses) Permitted items: accommodation services; Catering service; Bathing service (items that must be approved according to law can only be carried out after approval by relevant departments. The specific business projects shall be subject to the approval documents or certificates of relevant departments).

3. Creative cultural tourism planning

The August 18th Tide was spectacular all over the world.

A miracle of the world, a lifetime of happiness. (reasonable enough)

4. Creative tourism planning scheme

1. Green road, green road, green road.

2. Green travel, low carbon and environmental protection, the wheels are rolling and the road is at your feet!

3. Greenway, Greenway, people are on the road, and youth lasts forever!

4. Green roads fly freely and bicycles run everywhere.

5. Get to know each other, join hands and walk into the harbor of love together.

6, greenway outdoor, flying mood, happy riding.

7. The greenway is outdoor, healthy and unbeaten, and the greenway rides. I'm glad I won.

8. Escape from the noisy city and return to the quiet nature.

9. The agreement is strong and the struggle is easy to conquer.

10. Without a trace of scenery, the Wizard of Oz.

1. Suitable for cycling and outdoor sports.

12. Every year, every day, we are making progress.

Although the word tourism planning has been widely used, people in the United States have not yet reached an understanding of this concept. Different scholars have put forward different views on the term tourism planning from different angles. Among these different opinions, the representative views mainly include:

According to Shen Zuxiang and Zhang Fan, tourism planning refers to the operation process that tourism planners creatively design and plan tourism plans and countermeasures through investigation, analysis and demonstration of tourism market and tourism environment, and then put them into practice to obtain the best economic and social benefits. In short, tourism planning is a process of planning and conceiving tourism organizations or tourism products.

Jiang Sangeng believes that tourism planning is a process in which planners use their intelligence and certain scientific methods, means and technologies to plan the overall strategy and tactics of tourism organizations, tourism products or tourism activities through investigation, analysis and research.

Yang Zhenzhi believes that tourism planning is a process of integrating and connecting various resources and related factors through creativity, and then through the investigation and study of the market demand of each sub-target, the product portfolio needed by the market is introduced, and the feasibility of its implementation is systematically demonstrated.

Chen Fang believes that tourism planning is a process based on tourism resources, integrating tourism resources through creative thinking, matching tourism resources with the market and realizing tourism development goals. Its characteristics are economy, sociality, innovation and timeliness.

Ouyang Bin believes that tourism planning is a goal set to meet the needs of tourism development and tourists, as well as ideas and actions taken to achieve this goal.

Xiao Xing believes that tourism planning is the main body of tourism planning to predict the changing trend of tourism activities and tourism industry according to the actual situation of tourism resources and the tourism market development information of tourism destinations or tourism enterprises in order to achieve certain goals.

Through certain ways and means, we should comprehensively conceive, design, formulate and select feasible implementation plans for the overall development of tourism destinations or tourism enterprises or a certain work or event, so that the utilization of tourism resources can be fully coordinated with market demand, thus forming a creative thinking process with correct decision-making and efficient work.

Wang Yanyong and Cao Shitu believe that tourism planning is a process based on tourism resources, through creative thinking, analyzing tourism resources and tourism market, designing tourism products, realizing the docking of tourism products and tourism market, and realizing the goal of tourism development.

Chen believes that tourism planning is a creative operation process and result that the planning subject uses scientific and technological means to plan and design the overall development or local work and events of the tourist object, formulate and select feasible action plans, and put them into practice, so as to realize the optimal allocation of tourism resources and the balance between supply and demand in the tourism market.

Yang Limin believes that tourism planning is a systematic project with creative thinking, aiming at maximizing tourism benefits. Based on the comprehensive investigation, analysis and demonstration of tourism resources, aiming at the specific tourism market, through the creative thinking of planners, we design new tourism products and marketing methods that meet the development needs of the tourism market and are conducive to the sustainable development of local tourism.

Jia Yunfeng believes that tourism planning is a process that relies on creative thinking, integrates tourism resources, optimizes and fits resources, environment, transportation and market, and then realizes the development goal of tourism. The key point of planning is to find out the core relationship between resources and market through creative thinking, construct the most feasible way, form a clear and executable plan, and systematically arrange recent actions.

From the above definition, it can be seen that experts and scholars have not reached a complete agreement on the concept of tourism planning because of its comprehensiveness, great differences between different types of tourism planning, multiple attributes of tourism planning itself and people's different understanding of things from different angles. However, the above viewpoints are basically the same. Tourism planning emphasizes creative conception, planning and design, which is the process of realizing tourism development goals. Most viewpoints also mentioned tourism resources, tourism market and tourism products, trying to reflect the content of tourism planning.

2. The definition of tourism planning in this book

Concepts should scientifically reveal the intrinsic attributes and essential characteristics of things. Based on a brief analysis of different understandings of planning and tourism planning, this book puts forward the following views on the definition of professional terms in tourism planning:

First of all, from a systematic point of view, tourism planning should have six elements: tourism planning subject, tourism planning object, tourism planning environment, tourism planning goal, tourism planning method and tourism planning scheme.

Secondly, from the intrinsic nature of things, tourism planning should be regarded as an activity, a continuous dynamic process with time changes, and the result is a planning scheme that guides future practice and achieves established goals.

Thirdly, from the essential characteristics of activities, tourism planning activities are creative thinking activities based on logical thinking, in which the main body of tourism planning gives full play to the role of the human brain and is a complex mental work that organically integrates science and art.

Fourthly, from the specific content of planning, the comprehensiveness of tourism activities leads to the complexity of tourism planning content. Only by grasping the production, marketing and dissemination of tourism products can we grasp the uniqueness of the specific content of tourism planning.

In view of this, this book holds that tourism planning is a creative thinking activity in which specific organizations or individuals use unique methods to plan and manage the production, marketing and exchange of tourism products, and form a copy to guide future management activities and obtain the best benefits.

5. Creative planning case of tourism projects

Day 1: Take the train from Nanjing to Nantong at noon, take bus No.41to Nanjie, watch Haohe River in the evening, and then go to the hotel (like home) to rest.

The next day: take bus No.5 from downtown to Langshan scenic spot, first go to Langshan amusement park, then go to Langshan to enjoy the scenery, and then go back to downtown for dinner and rest at night.

Day 3: Return to Nanjing by train.

Four. Analysis of each link

1. 1 Arrive in Nantong at noon on the first day of the tour. Bring your own dry food for lunch, and then take bus No.4 1 toNo. South Street 1 downtown. It is necessary to go downtown.

1.2 Go to the gas station to refuel after shopping.

Xiting shortcake is hand-made from refined white flour through 28 processes. Baked shortcake with slight fire, the surface is yellow but not burnt; The craft of shortbread is exquisite, and each cake has eighteen layers. If you don't believe it, don't believe it. Soak them in boiling water and you can clearly see their level. There are two ways to eat Xiting shortbread: drying in the sun and soaking in boiling water. It's crunchy when eaten dry. Because sesame sticks to the surface, the more you chew, the more fragrant it becomes. Soaked in boiling water, it tastes delicious and is especially suitable for the appetite of the elderly.

Nantong Zi Yuan

Jiaozi made of glutinous rice chips or sorghum chips is tender and glutinous, which Nantong people especially like. In different seasons, Zi Yuan practices and eats differently. There is a proverb in Nantong, so we should have jiaozi for breakfast on the solstice in winter to show our reunion. On the first day of the new year, children and grandchildren should have breakfast, and S dumplings are solid jiaozi of different sizes dipped in foreign sugar to eat, which means that children and grandchildren are full, and the whole family is reunited and happy. Round stuffing can be made of sesame cake crumbs, sand washing, shepherd's purse, shrimp, fresh meat and so on. Eat a hearty meal when you get married. Nantong City and Beisan County are all made of glutinous rice crumbs. Qidong, Haimen and Tonghai pay attention to making red balls with sorghum shavings.

1.3 I watched Haohe River at night, just because I was tired after visiting the city center, so I took a rest and looked at the scenery. Besides, Haohe River is a moat. You don't need to drive anymore. You can walk straight there.

Haohe scenic spot is an open scenic spot with the ancient moat as the link and the city as the center. Haohe River was originally a moat in Nantong. According to historical records, it has a history of 1000 years. This city is a river. For thousands of years, she has been responsible for defense, drainage, transportation and drinking water. This is called personal background. Wide and orderly water surface, clear water, circuitous ripples and the natural beauty of seagulls, fish and flies are also called jade necklaces.

Wu Ting Yao Yue

6. Creative planning of tourism products

Tourism planning is essentially a deep excavation and investigation of local resources, integrating the obtained data, forming a unique project database, combining landscape nature with humanities and folk customs, and realizing the development orientation of the tourism market. In the final analysis, the word creativity plays a vital role in this process. Creativity is the treasure of tourism planning.

An important part of scenic spot planning is the planning of scenic spot management mode. Nowadays, the management of scenic spots is entering a new era of process reengineering, which requires scientific processes and norms, and gradually moves from state-owned institutions to marketization and privatization. The scientific design of management process in tourism development and operation is a link that should be paid special attention to in project design. Only by following good process management can a benign tourism operation be formed.

As the saying goes, watch it three times and watch it seven times. In the planning of scenic spots, project design institutions should know well about investors, banks and other capital owners. No matter how good the resources are, it is useless not to turn them into products. No matter how good the product is, it can't be financed without packaging. As far as product packaging is concerned, it is of special significance for both government investment and enterprise financing. Adhere to the thinking mode and concept of investors and banks as the premise, and take their needs as the guide to attract investment and financing packaging of products.

Tourism project planning of scenic spots is a scheme and measure with the development, utilization and development of scenic spots as the preset goal. The method of resource innovation is one of the methods of planning tourist projects in scenic spots. It refers to increasing the resource content of scenic spots in various ways, making them richer in content, more distinctive in characteristics and more competitive. So how to start with the planning of scenic spots?

Tourism development must avoid homogenization or overlap with others as much as possible, create its own characteristics, promote regional tourism development, realize creativity first, integrate into planning, guide practice and differentiate development. Respond to the basic situation of the project. Make a detailed investment

Creativity can turn the tide and regain brand competitiveness. Most museums display objects for tourists, which are not interactive and interesting, so tourists are unlikely to stay and watch them again. In the early planning of the Black Museum, its orientation was to let visitors know about African-Americans and industry. It mainly shows the black history of/kloc-0 since the beginning of the 8th century. The ancient buildings in the black area have been cleverly planned, creating a real and vivid village and industrial community. Visitors can appreciate the role played by the characteristics of manufacturing technology in black areas during the British Industrial Revolution. Constantly emphasizing every way to explain history to tourists has creatively met the needs of tourists in the museum market.

In the planning of scenic spots, we can make use of the existing and unknown cultural resources of scenic spots, increase facilities and publicity through rich content, expand influence and improve efficiency. Scenic spot planning should pay attention to the relationship between small and big when making a mountain out of a molehill. Only by embodying big content in small scenic spots can we bring great development and create great benefits.

7. Creative tourism planning

This city is located in the north of Shaanxi Province, in the middle reaches of the Yellow River. It governs 1 district and 12 counties, with a total land area of 37,000 square kilometers and a total population of 2 1.9 million. It is an excellent tourist city in China, three educational bases of patriotism, revolutionary tradition and so-and-so spirit, and the first batch of famous historical and cultural cities in the State Council. The tourism resources, mainly the Mausoleum of the Yellow Emperor, the revolutionary holy land of China, the Hukou Waterfall of the Yellow River and the loess culture, are well-known at home and abroad, and folk arts such as northern Shaanxi folk songs, northern Shaanxi yangko, Ansai waist drum, peasant paintings and paper-cutting have long enjoyed a good reputation. They are unique tourist attractions in the western region. There are 5,808 historical sites, 445 old revolutionary base areas and nearly 70,000 cultural relics in the city.

So-and-so, once a place that many people yearn for, is the representative of new China revolutionary culture. Its rich loess culture and simple folk customs in northern Shaanxi have always been indispensable elements in the creation of revolutionary film and television dramas. Since the founding of the People's Republic of China, the theme of the revolutionary period has been very popular, and the value of a film and television city is not nostalgia. Its establishment has played a valuable role in promoting and demonstrating the excavation and development of red cultural resources in Shaanxi. The integration and interaction of folk customs and revolutionary themes, film and television crews, tourists and scenic spots in northern Shaanxi undoubtedly provides a powerful example for the development of tourism culture in northern Shaanxi.

So-and-so film and television city is a combination of folk culture, amusement park and film and television city, which conforms to Shaanxi tourism policy and the needs of the times. According to incomplete statistics, at present, there are more than 1 10 film and television studios in China that have passed the project examination and approval, more than 30 film and television studios under planning are under intensive construction and investment promotion, and small-scale film and television shooting bases are all over the country. In recent twenty years, with the continuous development of domestic film and television market economy, the upsurge of building film and television bases has been set off all over the country. Among them, Zhejiang Hengdian, Beijing Xiangshan, Huairou, Hebei Zhuozhou, Jilin Changchun, Shandong Weihai, Jiangsu Wuxi, Ningxia Zhenbeibao and other places have built well-known domestic film and television cities. However, due to various reasons, Shaanxi, one of China's established film studios and rich in historical and cultural resources, lacks its own film and television shooting base in China, especially in the Zhou, Qin and Han Dynasties. In the face of so many competitors, first of all, make a comparison of the advantages and disadvantages of folk culture film and television city in a certain period. Let's first look at Hengdian Studios from the national perspective. 20 1 1 year, as many as 150 film and television works were shot in Hengdian. At present, a large number of Chinese and foreign film and television crews have flooded into Hengdian. Some crews that are still in preparation even booked important shooting scenes for the summer of 20 12 in advance. These all come from a principle that Hengdian Studios 10 has adhered to for years. -There is no charge for renting the site. Although the scene claims to cover the history of China for 5,000 years, it is still incomplete. So Xiangshan launched the Spring and Autumn City, which became popular at once. Because the weather is so cold now, there are six groups shooting at the same time in Xiangshan, which also caught the other side off guard. Hotels, restaurants, etc. They were not prepared, and as a result, more than 20 private hotels around them suddenly became popular. Look at China Landijia International Film and Television City, which is representative in the same region. Covering an area of 20,000 mu, there is a ditch on the northern slope of the Great Qinling Mountains. It will be completed in three phases with a total investment of 3.6 billion yuan. It is expected to be completed in three and a half years. After the completion of the scenic spot, there will be 13 weeks, antique buildings in Qin, Han, Sui and Tang Dynasties, and Guanzhong folk villages during the Song, Yuan, Ming and Qing Dynasties, the Republic of China and the Cultural Revolution. It is not only a place to provide production and services for film and television culture shooting, but also a theme park to provide Sanqin culture, film and television experience and tourism for domestic and foreign tourists. After the project is completed, it will attract the crew to shoot. The crew only needs to pay the rental fee, which saves a lot of money than self-built scenes. Visitors can also travel through time and space here. Comparatively speaking, the biggest advantage of the folk culture film and television city in a certain period is that the film and television city has the historical connotation of China and the regional culture that cannot be copied and imitated.

As far as the market is concerned, the biggest advantage of a film and television city lies in its certain culture, and its rich regional characteristics and profound humanistic atmosphere cannot be copied. Give full play to the regional particularity and rely on the uniqueness of folk culture in northern Shaanxi to effectively avoid the repeated construction of palaces in other studios such as Hengdian and Lantian. As XXX's film and television city, XXX effectively fills the gap in China and is in an invincible position. Of course, objectively, so-and-so studios have the same disadvantages. First of all, in the impression of many people in China, northern Shaanxi has always been a desolate place with drought and water shortage, sand and loess, and the harsh living environment often makes many tourists and film crews flinch. Secondly, compared with other domestic film and television bases, a film and television city started late and is not well known to most film and television workers and audiences.

Shaanxi XXX Film and Television Culture Communication Co., Ltd. has strong social resources and professional strength, and rich experience in planning, operation and resource integration. According to the characteristics and advantages of a film and television city, the detailed operation ideas and planning schemes are tailored for the commercial promotion and operation of a film and television city. We plan to start with the promotion of film and television city and theme activities, and work hard on the two profit models of theme tourist attractions and cultural and creative bases. In the whole promotion process, the two elements of tourist attractions and creative bases are intertwined, organically integrated and mutually pulled. In view of the above ideas, we have tailored the following publicity and planning schemes to realize the commercialization and profitability of a film and television city:

Planning scheme:

Tourism promotion

In order to effectively promote a film and television city in tourism, we must fully understand the current development ideas and trends of the domestic tourism industry, and organically combine or obtain related tourism products from the surrounding areas and even Shaanxi.