A Case Study on Shopping Environment of Hongye Supermarket

1. The main reason why supermarkets replace traditional convenience stores is that customers can better perceive goods and choose freely. But at the same time, the disorder of goods also makes customers have no choice. The correct approach should be to put similar goods together, according to the category and price, so that people can see at a glance.

2. A clean and tidy environment is particularly important. Small supermarkets mainly deal in food, and the poor environment makes people think that there is something wrong with the quality of food and they are unwilling to buy it.

3. Customers who go to small supermarkets have a strong purchasing purpose and a small proportion of impulse purchases. Instead of putting too many impulse purchases in the aisle, it is better to leave the aisle to customers.

4, a very important point: the price image! Customers know whether the price is low, and 70% rely on the price to visualize the goods! Most low-profit goods are almost image goods and price-sensitive goods. Through these goods, we can establish a price image and a low impression!

5. Think from the customer's point of view and give up the inertia thinking of practitioners.

6. Regularly select some goods in each category for special price, which not only establishes the price image, but also attracts passengers.

7. Only when there is passenger flow can there be sales, and only when there is sales can there be gross profit. Don't always think about normal gross profit and high gross profit. Low-profit goods should account for at least 40% of sales. Only with stable passenger flow and basic sales can we promote the sales of high-profit goods.

A word of advice: 1, keep things tidy. 2. Regularly eliminate unsalable products and introduce new products (the gross profit of new products is high, and customers can't compare prices). 3. Pay attention to display seasonal products. 4. Increase convenience services (prepaid cards, newspapers, etc.). )

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