Traditional Culture Encyclopedia - Traditional festivals - The main course of mass culture development in China.
The main course of mass culture development in China.
2 mass culture creates groups-the emergence of a new elite cultural class
3 mass cultural consumption groups-the emergence of the general public
Mass media-the prosperity of newspapers and radio.
5. An important channel of popular culture-the prosperity of the film industry
Popular culture in China rose in the second half of the 20th century. With the spring breeze of reform and opening up, it awakens and grows in the fertile soil of market economy. In less than 20 years, it has rapidly grown into a social backbone cultural form that keeps pace with the mainstream culture from the government and the elite culture from academia. Its development fundamentally changed the traditional pattern of China culture, and had a positive impact on the shaping of national character and social development, but it also triggered multiple social effects and different evaluations and discussions, prompting people to think about its value, function and development control. The mass culture we are talking about today is a specific category, which mainly refers to the contemporary cultural form that rises in contemporary cities, is closely related to contemporary big industries, and is produced in large quantities by globalized modern media (especially electronic media). It is a contemporary cultural consumption form in the era of consumption or quasi-consumption, which is planned and guided by consumption ideology and adopts fashionable operation mode. It is the product of the full development of modern industry and market economy. It is a contemporary social and cultural public space or public sphere in which contemporary people participate on a large scale, and it is the largest cultural event in history in which human beings participate extensively.
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