Traditional Culture Encyclopedia - Traditional festivals - What is the biggest advantage of traditional media?
What is the biggest advantage of traditional media?
Have strong content productivity.
Have a professional news communication concept and operation mechanism.
Has the advantage of brand awareness.
It is also incomparable in the depth, breadth and height of news reports.
Traditional media is relative to the emerging network media in recent years. The traditional mass communication mode, that is, the media that regularly releases information to the public or provides an education and entertainment platform through some mechanical device, mainly includes newspapers, outdoor, communication, radio, television and other traditional media.
Traditional media mainly includes sound and images, including TV and radio, which are limited by time and space, while multimedia integrates sound, pictures and animation, and more importantly, it solves the time and space limitations to some extent. But multimedia can't replace traditional media.
The development of network media depends on traditional media. Network media has its own shortcomings, mainly limited by broadband and insufficient information sources, and these shortcomings can be usefully supplemented by traditional media.
Traditional media constantly improve themselves and move towards perfection under the impetus of online media. Facing the challenge of many advantages of online media, traditional media seems to lack confidence, and it is urgent for traditional media to adjust its mechanism and improve itself. Network media not only brings challenges to traditional media, but also provides unprecedented opportunities for the development of traditional media. Traditional media actively use the Internet to improve themselves.
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