Briefly describe the definition and characteristics of logistics marketing.

Logistics marketing refers to the process that logistics enterprises focus on customers' logistics needs, and through a series of overall marketing behaviors such as market positioning, customer segmentation, price setting, promotion, business contact, etc., urge customers to choose logistics services provided by logistics enterprises, continuously improve customers' satisfaction with logistics services, and thus realize the business objectives of logistics enterprises.

Characteristics of logistics marketing:?

1. It provides intangible service products, and the service quality is mainly determined by the customer's feelings.

2. The marketing target is wide and the market difference is great.

3. The requirement for marketing ability is higher.