Why are some lighters so cheap and so easy to use?

Many people may wonder why some goods keep the same price for a long time. Lighters are also one of them. Although there are more expensive or cheaper options than one yuan in the market, there are still some brands of one yuan lighters that are not limited to China, but also widely used.

First of all, from the supplier's point of view, the manufacturing cost may always be at a low level. For example, if a simple production process is used, it can be easily assembled with only a small amount of materials, so the unit cost can be reduced. Then, with mass production, equipment upgrading, technology upgrading and other factors, the cost pressure surged. Even if the manufacturing process is complicated, the price of the lighter cannot exceed the original price range.

Secondly, market competition is also one of the reasons for the stability of retail prices. Therefore, the seller may not want to make an unfavorable decision before other competitors raise their prices. Therefore, they must strive to prevent price wars with other companies and maintain their influence in the lighter market. The best way is to keep the price low. Of course, this strategy does not apply to all industries and market environments.

In addition, some brands are willing to pursue a long-term loyal customer base by maintaining low prices. If a company knows the fixed cost and profit of each sale, it can properly handle the sales quantity when necessary. If it lowers the price, it will increase product sales. If they raise the price, they may lose customers. In business, maintaining price stability can bring many benefits. This strategy may make the brand more attractive to consumers and gain market share, while ensuring sales stability and good profitability.

Long-term stable prices will also make it easier for consumers to remember and interact with brands. Humans are used to looking for familiar and predictable things, and stable and reasonable prices often mean reliable and trustworthy brands. If the price of a brand decreases or increases at a certain stage, then consumers can't trace back to the past to grasp the value of this brand, and some loyal consumers will start to consider switching to other similar brands.

In addition, goods with stable prices are usually more popular with multinational companies because they need to push their goods to the global market. Large companies usually need to consider currency exchange rate changes and the purchasing power of different consumer groups. By maintaining relatively stable prices, they can avoid price fluctuations in the region and adjust import and export costs.

Although maintaining price stability has many advantages, it does not mean that it is applicable to all industries. For example, individual commodities with constant prices may be impacted by rigid production and increased energy costs, and enterprises need to face challenges in product marketing and brand strategy to meet sustained and stable profits. In practice, enterprises need to comprehensively consider various factors to balance income and cost and achieve the effective goal of stabilizing prices. Some goods have not increased in price for 20 years or more. The following are the details of 15:

Pudding: Kraft pudding, a food brand, the price is 2 1 year. The cost of each set is low and the sales volume is stable.

Spiced peanuts: Spiced peanuts are a snack in China, and they are also very popular. In the past 20 years, the retail price of spiced peanuts has not changed much.

DVD player: Although DVD players have appeared for many years, this kind of media equipment has remained basically unchanged for more than 20 years, and its price has remained relatively stable.

Subway tickets: subway fares in big cities and tourist attractions may fluctuate with market supply and demand, but subway fares in some cities have not changed so far. For example, electronic payment schemes such as new york subway card /E-Pass card are stable, and so is the one-way fare.

Cup noodles: Cup noodles are a kind of fast food. In recent decades, the price of instant noodles has probably never changed and has a wide audience all over the world.

Candy bars: No matter how the production cost or market competition changes, candies such as bubble gum, lollipops and sandwich chocolate bars almost never adjust their prices.

Body Wash/Shampoo: biotherm, Misi Buddha and other global luxury care bath products, and their products have maintained a stable price range for a long time.

Toilet paper: Although the prices of paper and wood resources have increased in the past two decades, the prices of big brand toilet paper have remained relatively stable.

Dragon Boat Festival Zongzi: China traditional snacks such as Dragon Boat Festival Zongzi are sold in limited quantities during the production cycle, so the long-term price keeps the balance between production and sales.

Salad sauce: The standard products of many salad sauce brands (such as Yamazaki, Haixin, Huang Feihong, etc.). ) is also quite stable in the market, with little continuous change.

Children's books: Many classic children's books have been used by many surrogate parents to educate their children since they came out, among which The Little Prince and Harry Potter have kept their prices stable for a long time.

Teddy Bear: Many brands of toy companies repeatedly manufacture a large number of popular products that have been launched for many years. The same is true of teddy bears. They still sell well and the price is still so affordable.

Wheat: As one of the main grain varieties in the world, the price of wheat has not changed every year in the past 20 years, and there will be a general price increase only in the years of deep trough and outstanding demand.

Tomatoes: As a common vegetable, the price of tomatoes has remained stable for a long time because the output value matches the demand well and is not easily disturbed by external factors.

Toilet cleaner: toilet cleaning products similar to Palmer, 80, Thanksgiving and other brands. There is a relatively stable price in the market, and the price has not been adjusted for a long time.