What's the difference between Netflix's live selling and the previous TV shopping program?

Web celebrities live sell goods and TV shopping difference I think there are three, the platform is different, target groups are different, focus is different. In recent years, the e-commerce live is very hot, and those years of television shopping is very similar, in fact, they still have a lot of differences.

The platform is not the same

Television shopping is undoubtedly used by the TV station. TV shopping is mainly divided into two kinds, one is a shopping program. The other is a long advertisement promotion. Netroots live selling goods rely on the Internet and various apps. netroots live shopping is better than TV shopping is that the netroots and the audience can communicate in real time. The audience can ask their own questions at any time, and the netroots selling goods can immediately make a reply. TV shopping is wonderful and attractive, but it is always a little less real. Netflix live streaming is easier to bring the distance between you and your potential customers closer, thus making it easier to sell things.

Target groups are different

The live TV broadcasttargeted at the middle-aged and old people, and young people rarely buy things through the TV shopping program. While Netflix live is aimed at young people, older people are not much for live broadcasts, the Internet and these. Because the target groups are different, so the goods they sell are also different. TV shopping sells some health care products and some more luxurious and more vulgar things, like foot health, eight stars and eight arrows of the cell phone, watch and so on. And e-commerce live buy things are more miscellaneous, cosmetics, food, use and so on. Although the live buy things are more than the price of miscellaneous, but these things are more delicate, packaging is better.

The focus is different

The live TV broadcast relies on the plot and sales techniques, while the Netflix live broadcast relies more on the Netflix's personal charisma and merchandise. Anyone who has watched TV shopping knows that at first it is not obvious that they are TV shopping. They tend to get a particularly attractive beginning, like ? Eighty year old man walking? A working woman abandoned by her husband? and so on. Although TV shopping is very attractive, but people tend to have little impression of the salesman. The e-commerce live is more dependent on the eloquence of the network red, their live broadcast is nothing special effects and images, is to rely on copywriting and eloquence.