What is the meaning of Super IP in the movie industry? Explain it in layman's terms

Super IP is IP with exploitable value.

IP is the abbreviation of Intellectual Property, which literally translates as "intellectual property", and refers to cross-media content with long-term vitality and commercial value.

Development of Super IP

Since 2014, capitals led by BAT and major producers have been frantically chasing IPs, aiming to make content with long-term vitality and commercial value. For a while, it was embarrassing to say you were doing cultural entertainment without mentioning IP.

Nearing the end of 2015, when everyone has been holding a lot of IP, when IP does not seem profitable, but few IP to realize the industry's expectations. As the boom fades, what should we do with IP? This article is the first in a series of articles analyzing China's IP industry, talking about IP is so hot, what is valuable IP.

After 2000, Marvel authorized Fox to produce "X-men", authorized Sony to launch the "Spider-Man" was a big success. 2008, once the industry did not look forward to the Marvel Studios, launched the "Iron Man" became a hit after the release of the "Iron Man". Man" after a hit, opened the era of bulk adaptation of comic book works with the movie, has continued to this day is still hot.