What are the main modes of e-commerce operation?

Abstract: E-commerce mode refers to the business operation mode and profit mode based on certain technical foundation under the network environment and big data environment. Do you know the main modes of e-commerce operation? B2B, B2C, C2B, C2C, O2O, O2M, B2B2B, B2B2C, etc. They are all common e-commerce models. So, what are the characteristics of e-commerce model? What are the benefits of the e-commerce model? E-commerce mode breaks the traditional trading mode, makes the market broader and saves more resources. Let's look at the introduction first. Main e-commerce operation modes

1, B2C mode

B2C is BusinessToConsumer, and B2C e-commerce refers to the general term of e-commerce activities carried out by enterprises for individuals. Specifically, it refers to the realization of various business activities, trading activities, financial activities and comprehensive service activities between enterprises or merchant institutions and consumers through information networks and electronic data information, which is a form in which consumers directly participate in economic activities by using the Internet.

2.B2B model

B2B means BusinesstoBusiness, and B2B e-commerce refers to the e-commerce activities of products, services and information exchange between enterprises through the Internet. B2B e-commerce platform refers to a market field and a marketing relationship between enterprises. E-commerce is the concrete and main form of modern B2B marketing. It closely integrates the intranet with customers through B2B websites, and provides better services to customers through the rapid response of the network, thus promoting the business development of enterprises. B2B e-commerce model is the most successful one with the largest share, the strongest operability.

3.C2B mode

C2B, that is, from consumer to enterprise, is a new business model in the era of Internet economy. This model has changed the original relationship between producers (enterprises and institutions) and consumers, and it is a kind of CustomerValue contribution value and enterprise consumption value. The core of C2B is consumer-centered, and consumers are the masters.

4. Online to offline

O2O is OnlineToOffline, which combines offline business opportunities with the Internet and makes the Internet the front desk for offline transactions. In this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale. The most important feature of this model is that the promotion effect can be checked and every transaction can be tracked.

5.C2C mode

C2C is ConsumertoConsumer. Consumer-to-consumer refers to personal consumption activities. For example, a consumer has a computer and sells it to another consumer through the Internet. This type of transaction is called C2C e-commerce.

6.O2M mode

O2M is a new model of sharing economy in internet plus. Through online and offline interactive marketing, offlinetomobile is responsible for customer experience, and mobile phones provide customer service.

7、B2B2B

B2B2B, namely BusinessToBusinessToBusiness, refers to an Internet market, which is an e-commerce mode for enterprises to trade through the connection of e-commerce enterprises. It closely integrates the intranet with customers through the B2B2B website, and provides better services to customers through the rapid response of the network, thus promoting the business development of enterprises. At the same time, compared with the traditional B2B model, B2B2B provides safer and more convenient services for online transactions.

8、B2B2C

B2B2C is BusinessToBusinessToConsumer. The first b refers to the supplier of goods or services (not limited to brand suppliers, film and television production companies, book publishers). The second B refers to enterprises engaged in e-commerce, which integrate goods and services with consumer terminals through unified management. It is a bridge between suppliers and consumers, providing quality services for suppliers and consumers, and is an Internet e-commerce service provider. C stands for consumers, who shop on the unified e-commerce platform built by B2B. B2B2C originates from the evolution and perfection of the current B2B and B2C models, and combines B2C and B2B perfectly to build their own logistics supply chain system and provide unified services through B2B2C e-commerce enterprises.

Characteristics of e-commerce model

1, unlimited environment

People are not limited by time, space or traditional shopping, and can conduct online transactions anytime and anywhere. Through time and space, we can reach more customers at a specific time and provide us with a broader development environment.

2. The market is broader.

On the internet, the world will become very small. A merchant can face consumers all over the world, and a consumer can shop in any merchant in the world. A merchant can challenge different types of buyers in different regions and collect rich buyer information online for data analysis.

3. Save more resources

E-commerce reduces the intermediate links of commodity circulation and saves a lot of expenses, thus greatly reducing the cost of commodity circulation and transaction. Through e-commerce, enterprises can match buyers more quickly, realize the real integration of production, supply and marketing, save resources and reduce unnecessary production waste.