Self-inspection report on advertising supervision

# Report # Introduction In order to resist advertisements that violate good social customs and clean up advertisements that violate advertising laws, it is necessary to strengthen supervision and ability. The following is the self-inspection report of advertising supervision, welcome to read!

1. self-inspection report on advertising supervision

In accordance with the requirements and deployment of the Notice on Carrying out Centralized Actions to Eliminate Pornography and Illegal Publications in China, our bureau attaches great importance to it, grasps the key points, actively performs its duties, and solidly carries out special work. Under the correct leadership of the county party committee and government, and under the guidance of the State Administration of Market Supervision, the advertising supervision in the county has been promoted in an orderly manner. The work is now reported as follows: First, we attach great importance to it.

In order to strengthen the sense of responsibility and implement the division of responsibilities, our bureau set up a special working group for centralized action to "eliminate pornography and illegal publications". Fresh air ",formulated a controversial work plan, and conducted an inventory of all advertisers, advertising agents and publishers in the area. Adhere to the responsibility of defending the land and being responsible for the territory, conscientiously implement the spirit of the important instructions of the General Secretary on "advertising should also be oriented", strictly implement the relevant provisions of the advertising law, and take solid and effective measures to ensure that all tasks of the rectification action are implemented.

Second, make clear the main points

According to the requirements of the documents, the following advertisements containing contents that violate the advertising law and good social customs shall be cleaned up in a centralized way:

1 contains contents that hinder social public order or violate good social customs.

2. Content containing pornography, gambling, superstition, terror and violence.

3. Although it does not directly present the content related to sexual behavior, it contains "soft erotic" content such as sexual teasing, sexual stimulation and sexual suggestion.

4. Content that harms the physical and mental health of minors.

5. Other vulgar, vulgar and kitsch contents that violate good social customs.

Third, strictly enforce the law.

Strengthen advertising monitoring. Strengthen the advertising monitoring of television, newspapers, periodicals, radio, Internet, printing and copying shops and other advertising media. Advertisements containing obscene content should be immediately ordered to stop publishing, and the relevant responsible subjects should be severely investigated and punished according to law.

Fourth, strengthen publicity.

Strengthen administrative guidance to advertisers, advertising agents and publishers, urge traditional media and the Internet to effectively fulfill their statutory advertising review obligations from media platforms, guide them to standardize advertising content, strengthen their awareness of guidance, and consciously establish a correct advertising orientation.

Verb (abbreviation for verb) action result

In this law enforcement inspection, our bureau dispatched 24 law enforcement officers and 4 law enforcement vehicles, and inspected 24 advertisers, advertising agents and publishers in our county, and found no violation of the Advertising Law.

Six, the existing shortcomings and the next step

2. Advertising supervision self-inspection report.

In 20xx, the supervision of trademark advertising in xx Industrial and Commercial Bureau closely focused on implementing the Party's spirit, unifying thoughts, raising awareness, innovating working ideas, taking effective measures, improving service level, strengthening supervision and law enforcement, and strengthening trademark brand building, so as to promote the standardized, healthy and sustainable development of advertising industry in accordance with the deployment of district and municipal industrial and commercial administrative work conferences and based on the actual situation of the jurisdiction. I. Trademark supervision work

(A) publicity as the starting point, highlighting the "wide and deep", in order to further strengthen the strategic publicity of trademark brands.

Since the beginning of this year, the branch has carried out extensive publicity. Take the initiative to report the current situation, development goals and work measures of trademark brand work to the xx district government, and actively make suggestions to the xx district party committee and government to win the attention and concern of the local party and government for trademark brand work. Attach importance to communication with people's congresses at all levels, put forward suggestions on trademark development, and the people's congresses will jointly form opinions and put them forward to the government, further improve the level of trademark development in the industrial and commercial departments, and promote the formation of a good atmosphere in which the whole society attaches importance to trademarks and brands. Strengthen the publicity of trademark brand building policies and the training of trademark laws and regulations for relevant departments of xx district government, industrial park managers and township enterprise managers, and further improve the awareness of economic managers at all levels of the government to attach importance to brand building and trademark role. Organize "3. 15" Consumer Protection Day and "4.26" Intellectual Property Publicity Week, and publicize the great significance of trademark brand development and the government's various support policies for trademark brand development to the society through lectures, seminars, knowledge contests, newspapers, television, radio and the Internet, thus forming a strong atmosphere of "attaching importance to trademarks and creating brands" in the whole society from top to bottom. Cooperate with the implementation of the full coverage responsibility of trademark brand construction, focus on the implementation of the annual work requirements of the industrial and commercial office in trademark work, and strengthen the trademark business training for industrial and commercial directors and trademark instructors of the industrial and commercial office through business training, on-the-job training and online assessment. To further improve the ability and level of grassroots front-line personnel to serve enterprise brand building. The second is to go deep into the ideological roots and raise awareness. Clarify the responsibility, raise awareness, constantly enhance the sense of responsibility and urgency of trademark strategy work, strive to improve the trademark protection system, further increase the ownership of independent trademarks of enterprises, significantly enhance the ability of enterprises to manage and use trademarks, and generally improve the trademark awareness of the whole society. Clarify the gap, raise awareness, carefully check the trademark work in 20xx, clearly understand the gap with brother counties and cities in terms of trademark quantity, trademark quality, trademark use, trademark management, etc., analyze the reasons and formulate countermeasures. Clarify the task to raise awareness, further implement the "household registration" management responsibility of the industrial and commercial office for the cultivation, supervision and development of trademarks in the jurisdiction, and continue to carry out large-scale visits to trademark enterprises. Since the beginning of this year, the branch has visited four registered trademark enterprises including xx Zhihui Yuanshi Winery Co., Ltd. ..

(2) Taking cultivation as the starting point, highlighting "superior strength" and further strengthening the recommendation of high-profile trademarks.

First, grasp the increment of trademark registration to lay the foundation for brand development. Sub-bureaus and industrial and commercial offices adopt a combination of administrative guidance and policy incentives to increase the guidance for trademark registration of market entities. Conscientiously implement the "four books and two certificates" system, classify enterprises of different types and stages of development, give guidance with different emphases, and continuously improve the ownership rate of independent trademarks of enterprises in xx District. In 20xx, 34 new registered trademarks were applied, up 36% year-on-year. To achieve the goal of 25% annual trademark growth, while paying close attention to the implementation of work responsibilities, the focus of trademark service and supervision will be extended to various industrial and commercial offices. Through daily supervision and inspection, generally improve the trademark files of various industrial and commercial offices, establish a trademark contact point system, fully grasp the trademark registration, use and reputation of enterprises in the jurisdiction, and achieve clear figures, clear market share, clear sales revenue, clear profits and taxes, clear advertising investment and clear social contribution; Give full play to the role of localization supervision of industrial and commercial offices, understand and help enterprises and operators in the jurisdiction to solve the problems and difficulties in trademark registration, use and transfer, and guide enterprises to take the brand road; Implement household registration management for registered trademarks, establish "effective registered trademark registration ledger" and "quasi-cultivation and development trademark registration ledger" for industrial and commercial offices, keep abreast of the number of registered trademarks and the use of registered trademarks in the jurisdiction, keep abreast of the intention of registered trademarks of enterprises, and timely lock key enterprises to implement tracking service guidance; Focusing on industrial and commercial offices, conduct comprehensive inspection and guidance on the use of trademarks by enterprises above designated size in the jurisdiction to prevent the risk of irregular use of trademarks. Continue to deepen administrative guidance on trademark work and comprehensively promote the integration of enterprise names and trademarks. Focus on supporting regional brands and emerging industries in the jurisdiction to use trademarks to expand the market and enhance their competitiveness. Actively carry out effective guidance, help enterprises to enhance the brand value of trademarks through various forms, do a good job in pledge loans for trademark exclusive rights, and effectively help enterprises broaden financing channels and solve financing difficulties; Support and guide enterprises to carry out business activities through trademark investment, license and transfer, and realize the transformation, utilization and promotion of trademark value; Promote the active use of idle trademarks and improve the use value of trademarks. Help enterprises to establish legal risk prevention mechanism and trademark rights protection mechanism, provide consulting services, and reduce the occurrence of trademark infringement.

Second, with the theme of establishing trademark brand awareness, a series of publicity activities with the theme of "trademarks entering enterprises", "trademarks entering parks" and "trademarks entering rural areas" were widely carried out in various industrial and commercial offices, so as to continuously improve the trademark awareness of the whole society and strive to form a good atmosphere in which all levels attach importance to registered trademarks, carefully cultivate trademarks, actively use trademarks and consciously protect trademarks. Make full use of China Trademark Festival, China-Arab Economic and Trade Forum and other large-scale exhibitions at home and abroad, organize well-known and iconic enterprises to display their products, expand the visibility and influence of local trademarks and geographical indications, guide local enterprises to create their own brands, take the road of brand development, and expand external publicity.

Third, according to the trademark development strategy of "emphasizing key points, cultivating step by step, developing by classification and advancing step by step", based on reality and according to the five-year plan of trademark cultivation, the trademark database data will be updated immediately. Establish the contact point of Chi and trademark cultivation, give strong support to enterprises in terms of policies, correct use of trademarks, advertising and information preparation, and guide enterprises to master application skills and effectively declare Chi and famous trademarks. Through the work of trademark recommendation and declaration, enterprises will be guided to "brand management", and higher social and economic benefits will be formed through the market application of trademarks, which will be recognized by consumers and promote the transformation and upgrading of enterprises. Establish a database of trademark cultivation and development work, build a good cultivation platform, and form a hierarchical, gradient and gradual rolling development trend. Standardize the declaration of Chi trademark recommendation, further enhance the standardization and transparency of Chi trademark cultivation, declaration and examination, adhere to the principles of strict standards, strict examination and selection of the best, and vigorously improve the effectiveness of declaration. In 20xx, the sub-bureau identified the 1 trademark of "Hu Sha" brand rice as a well-known trademark, and identified five trademarks such as "Haohui", "Rolling Bell Mouth" and "Mulin" as xx trademarks. In 20xx, organize "Hu Sha" and other 15 trademarks to participate in the trademark (brand) declaration activities that people in xx like.

(3) Take the countryside as the starting point, highlight "attraction and support", and further strengthen the promotion of the rich peasant effect of trademarks.

First, the trademarks of agricultural trade names have grown rapidly. Combined with the reality of xx District, vigorously promote the work of trademark rich farmers and actively promote the development of "agriculture, rural areas and farmers". In-depth development of "trademark knowledge to the countryside" activities, increase the publicity and popularization of trademark knowledge in rural areas. Based on reality, actively carry out agricultural products research, sub-bureaus, industrial and commercial offices conduct a thorough investigation and registration of agricultural products that are mainly produced, processed and operated within their respective jurisdictions, fully grasp the types, scales and characteristics of agricultural products within their respective jurisdictions, as well as the trademark registration, use and reputation of products, and establish archives of agricultural products trademark resources. Actively guide the creation of agricultural brands, promote agricultural efficiency and increase farmers' income. Extend the work of trademark brand from cities to rural areas, actively carry out rural trademark registration, increase the publicity of agricultural product trademark registration, improve the trademark legal awareness of agricultural product producers and operators, and promote the application for registration of agricultural product trademarks; Make full use of the advantages of cultural tourism resources in xx District, and support agricultural enterprises to declare a series of trademarks with the characteristics of the jurisdiction. In 20xx, the sub-bureau assisted and guided agriculture-related enterprises to declare registered trademark 10.

The second is to explore, cultivate, declare and protect geographical indication trademarks. Since the beginning of this year, the sub-bureau has gone deep into townships (towns) to find out the distribution of geographical indication resources, trademark registration and use management, market development prospects and so on. , fully tap and play the advantages of geographical indications resources, vigorously implement the trademark strategy, and build a regional brand economy. For registered geographical indication trademarks, guide them to standardize and license their use, comprehensively strengthen protection, continuously develop brands, and give full play to the role of geographical indications in opening up markets and promoting farmers' production and income; Actively guide the wine grape planting and processing industry in the eastern foot of Helan Mountain, which has good resource conditions, traditional local characteristics and unique quality, high popularity, great radiation, concentrated production and large sales volume, to declare and register geographical indication trademarks; Although agricultural products have their own characteristics, the quantity is too small and the scale is too small to form industrial advantages. We should coordinate the strength of the government, departments and associations, take measures to create conditions to promote their accelerated development, and guide them to apply for registration of geographical indications once the time is ripe. At the same time, provide effective guidance to associations, enterprises and cooperatives in trademark printing, standardized use of trademarks, advertising, trademark protection and trademark rights protection, actively cooperate with trademark owners of geographical indications to formulate local industry standards, improve trademark management system, strengthen supervision of members' production process, strengthen quality management, continuously improve the quality of geographical indications trademarks, and ensure the stable and rapid development of trademark brands. Discuss with key enterprises in various industries, guide the establishment and improvement of a unified and standardized trademark use, management and protection mechanism in the industry, and enhance the awareness of trademark self-protection. Strengthen the investigation and handling of cases involving agricultural trademarks and geographical indications, and promptly accept, handle and report relevant reports and complaints. Strengthen joint special rectification actions with quality supervision, agriculture, health and other departments and industry associations, severely crack down on trademark infringement of geographical indications, and promote the development of industry norms.

Third, do a good job in the application and use of trademarks of rural professional cooperatives, rely on farmers' professional cooperatives to vigorously cultivate and develop agricultural product trademarks, and guide cooperative members to increase their income by using trademark brands. Organize trademark instructors to pay a comprehensive visit to local farmers' professional cooperatives and planting bases, master the production and operation, trademark registration and brand cultivation of rural professional cooperatives and planting farmers, put forward specific suggestions and opinions on trademark cultivation and development, and report them to governments at all levels in time for support. According to local conditions, go deep into rural professional cooperatives to provide on-site assistance, and provide on-site services and guidance in trademark design, trademark registration application, trademark use management and trademark protection. Guide farmers' professional cooperatives and farmers and agriculture-related enterprises to establish trademark awareness, improve the enthusiasm of trademark registration and the ability to correctly use and manage trademarks and brands. In 20xx, it helped three farmers' professional cooperatives, including Fu Yuan Grape and Flower Planting Farmers' Professional Cooperative in Yinchuan City, register five trademarks.

(4) Taking supervision as the starting point, highlighting "promoting protection with peace" and further strengthening the protection of trademark rights and interests.

First, we will continue to carry out the special rectification action of "doubles" in stages, focusing on the centralized production and sale of products and the distribution center of goods, and focusing on infringement of the exclusive right to use well-known trademarks, foreign-related trademarks and geographical indications. In 20xx, the Branch * * * investigated and dealt with 5 cases of trademark violations and collected 3 fines. 430 thousand yuan. Organized a special crackdown on trademark infringement violations such as "Sakura" electrical appliances, "Rifeng" pipe fittings, "Wuliangchun" and "Blue and White Porcelain" liquor.

The second is to pay attention to protection and weave a network of rights protection. Since the beginning of this year, the sub-bureau has further strengthened the trademark supervision responsibilities of grass-roots industrial and commercial offices, intensified law enforcement and handling cases, and played the main role of industrial and commercial offices in protecting trademark exclusive rights. Make the industrial and commercial office list trademark handling and protection of the exclusive right to use trademarks as the key content of performing comprehensive supervision functions and carrying out rights protection services, and list standardizing the operation and use of trademarks by market entities as the key items of daily inspection as regular work. Strengthen communication and coordination with key enterprises, smooth communication channels, and establish and improve a joint anti-counterfeiting mechanism. Actively safeguard the exclusive right to use foreign-related trademarks, quickly handle such complaints, track them by special personnel, strengthen visits and communication, and centrally organize special law enforcement actions against commodities with more complaints. Strengthen cooperation with public security, courts and other departments, improve the inter-departmental joint protection mechanism of trademarks, and increase the supervision and breadth of trademark infringement violations. Intensify the criminal crackdown on trademark crimes, and require the relevant judicial departments to intervene in advance for cases with large amount and bad social impact, so as to improve the efficiency of case transfer and effectively curb trademark crimes.

The third is to guide enterprises to give consideration to both inside and outside and safeguard their own rights and interests. Set up an enterprise's own trademark management organization, equipped with full-time trademark administrators, responsible for trademark application, defense and rights protection, regularly organize trademark administrators to participate in intellectual property protection training courses, formulate enterprise trademark management measures, standardize the use of independent trademarks, actively build independent brands, and continuously develop and enhance the brand level. Pay attention to the market sales of brand products and take the initiative to contact administrative law enforcement departments such as industry and commerce, intellectual property, public security and courts. Provide evidence clues and cooperate with law enforcement agencies to effectively safeguard rights.

(5) Focusing on application, highlighting "vividness and truthfulness" and striving to further enhance the value of trademarks.

Since the beginning of this year, the sub-bureau has paid attention to digging and making good use of idle warehouses. Establish idle trademark files, actively communicate with development and reform, economic and trade units, actively make suggestions for enterprise restructuring, merger, joint venture, reorganization, etc., and guide enterprises to revitalize idle trademarks through transfer and auction. Second, vigorously promote the trademark authorization management system and the trademark filing and publicity system, and guide market entities such as large and medium-sized commercial enterprises to file, examine and examine commodity trademarks entering the market, and gradually realize the market supervision barrier to move forward. Actively guide and encourage enterprises to take the initiative to use trademark franchising and brand chain. , improve brand awareness, market share and competitiveness, sum up experience, standardize operation, promote trademark licensing and use demonstration sites. Third, pay attention to the brand value of trademarks, promote the capitalization of trademark intangible assets, guide enterprises to use trademark rights to pledge loans and set up trademark rights enterprises, actively promote enterprises to expand financing channels and enhance their development momentum. Fourth, careful investigation, selection of a number of key enterprises, comprehensive use of training guidance, publicity and guidance, policy mobilization and other means to promote enterprises to implement the "going out" trademark strategy, encourage enterprises to register international trademarks, and use their own brands to expand the international market. Fifth, the implementation of trademark strategy should be closely combined with attracting investment, and the China-Arab Economic and Trade Fair, China Trademark Festival and other opportunities should be used to actively organize the exhibition and display of trademarks in the jurisdiction to further expand the visibility of trademarks in the jurisdiction.

Second, the advertising supervision work

(A) unified thinking, promote the in-depth implementation of advertising strategy. Since the beginning of this year, the sub-bureau has seriously organized cadres to study and understand the spirit of the party and the strategic spirit of advertising development of district and municipal bureaus. First, I deeply understood the rich connotation of enhancing the overall strength and competitiveness of culture, unified my thoughts, improved my understanding, enhanced my sense of mission and urgency to promote the development of advertising industry in xx District, and promoted the further implementation of advertising strategy. Second, combining with the reality of xx District, conscientiously implement the implementation opinions and specific implementation plans of the development strategy of advertising industry in the district and city. Guide, supervise and inspect the implementation of advertising strategy, and coordinate and solve major problems in the implementation of advertising strategy. Make a work plan, track the implementation of advertising strategy, summarize and evaluate the implementation regularly, and ensure that all the work of implementing advertising strategy is solid and effective, and achieve the expected goals. In 20xx, the Sub-bureau organized 9 advertising business units to participate in the advertising training courses organized by the Municipal Bureau, and 9 advertising business units timely and accurately reported relevant data on the development of cultural industries.

(2) Strive for support and create a good work pattern. Since the beginning of this year, the branch has strengthened coordination and communication. First, actively coordinate the xx district government and relevant functional departments, plan and promote the development of advertising industry into the overall situation of local economic and social development, and form a * * construction pattern of "market-led, government-driven, departmental assistance, enterprise initiative and social participation". The second is to strengthen coordination and cooperation with relevant departments to form a joint force of law enforcement. Further strengthen the linkage and cooperation mechanism with urban management and other departments, cooperate with the work of "creating health", standardize the setting of urban outdoor advertising facilities, strengthen the supervision of false and illegal outdoor advertising, further improve the quality of urban outdoor advertising and further enhance the image of urban civilization. Third, actively fulfill the lead responsibility of rectifying false and illegal advertisements, and establish and improve the coordination and linkage mechanism of supervision and law enforcement. Intensify the investigation and punishment of serious illegal advertisers, and focus on cracking down and severely punishing them. In the process of investigating and dealing with false and illegal advertisements, the responsibilities of relevant departments are involved, and relevant departments are required to take measures such as revoking the approval number of advertisements, suspending product sales, revoking relevant diagnosis and treatment subjects of medical institutions, closing websites, and deleting illegal information, so as to form an overall synergy. In 20xx, the sub-bureau investigated and dealt with illegal advertisements published by five medical institutions, and collected a fine of 9,800 yuan; investigated and dealt with illegal advertisements published by 1 news media agents, and collected a fine of 1700 yuan.

(three) strict supervision, establish a good law enforcement authority. In order to strengthen the supervision of media advertisements and severely crack down on false and illegal advertisements. Continue to intensify the rectification of false and illegal advertisements. Since the beginning of this year, the sub-bureau has conscientiously implemented the Opinions on Rectifying False and Illegal Advertisements issued by 1 1 departments in the whole region, focusing on rectifying advertisements that are related to people's health and safety, such as false medical care, medicines, health food, beauty services, cosmetics advertisements, false real estate, collectibles, investment franchises, etc., and further strengthening law enforcement to promote the sustained improvement of the advertising market. Second, while insisting on severe punishment, we should take measures such as illegal advertising tips, interviews, centralized training, illegal advertising announcements, ordering public corrections, eliminating the impact, stopping advertising business and even canceling advertising business qualifications to further strengthen the supervision of the advertising market. For the illegal advertising problems found in law enforcement, it is necessary to organize the heads of advertising departments of advertising publishers to conduct centralized training on advertising laws and regulations, so that they can deeply understand the seriousness of illegal problems. The third is to intensify the investigation and punishment of false advertising cases, and strictly investigate the illegal acts of false advertising, and those who violate the law will be prosecuted. Focus on investigating major cases, strictly investigate typical cases, and break through difficult and complicated cases. Strengthen the connection between administrative law enforcement departments and criminal justice departments, promptly transfer suspected false advertising cases, and increase the punishment and deterrence of those responsible for false advertising. In 20xx, 8 illegal advertisements were investigated and 3 fines were collected. 30 thousand yuan.

(4) Innovating services and creating a good development environment. Since the beginning of this year, the branch has increased its publicity efforts. Take various forms to publicize the status, function and development achievements of advertising industry, and create a good atmosphere for xx District to implement advertising strategy and promote the scientific development of advertising industry. Second, in accordance with the relevant work arrangements of the higher authorities, in-depth investigation and study of key advertising enterprises, to understand the actual needs of enterprises, to grasp the development status of enterprises, to further enhance the initiative and pertinence of work, to help advertising enterprises solve the difficulties and problems in development, and to create a good advertising development environment. The third is to organize public service advertising activities. Continue to encourage and guide the mainstream media and all sectors of society to actively participate in various public service advertising activities, carry out public service advertising research and exchange activities, and establish and improve the diversified operation mode and incentive mechanism of public service advertising. In 20xx, the Sub-bureau organized six advertisers to participate in various public service advertising activities, * * * issued six public service advertisements, organized business households 126 households, and issued more than 30 civilized city slogans1by using LED advertisements.

Three. Work plan for 20xx years

In the year of 20xx, the sub-bureau will closely focus on the central work of the party group, xx district committee and government of the district bureau. Inspired by the spirit of the xx Plenary Session of the Party, the sub-bureau will further deepen law enforcement means, promote the orderly development of economy and society, and promote the innovative development of trademark advertising work in the sub-bureau.

(1) Further implement the two strategies of trademark and advertisement. Vigorously promote the implementation of trademark and advertising strategy.

(2) Further increase trademark assistance. Consolidate the achievements of trademark strategy, continue to increase assistance to well-known trademark enterprises, and strive to help 1 trademark declare well-known trademarks in China.

3. Advertising supervision self-inspection report.

In the first half of 20xx, under the correct leadership of the Municipal Bureau and under the careful guidance of the Advertising Department of the Municipal Bureau, the advertising supervision and management work of our Bureau gave full play to its functions according to the requirements of superiors and the overall working ideas and arrangements of the county bureau, and did a lot of work in the work mode of supervision and service, which achieved certain results, effectively maintained the market economic order and promoted the healthy and rapid development of the local economy. According to the work priorities and task sub-bureaus of the Implementation Plan of the Year for Promoting the Development of Industrial and Commercial Systems in the Province, the work of the year for promoting the development in the first half of this year is now reported as follows: 1. The basic situation and main practices of advertising work.

Up to now, there are 22 advertising business units in the jurisdiction of * * *, and 3 1 outdoor advertisements have been registered in * * *.

1, in order to continuously improve the professional level of all law enforcement personnel and improve the overall quality of the law enforcement team. Over the past six months, we have carried out the study of laws, regulations and business knowledge such as the Advertising Law, the Regulations on the Administration of Outdoor Advertising Registration and the Measures for the Administration of Medical Advertising, and made full use of news media such as radio, television, newspapers and periodicals to carry out consulting services on laws and regulations such as the Advertising Law. 15 Consumer Protection Day, 4? On the 26th World Intellectual Property Day, more than 1,000 copies of publicity materials 1 were distributed, banners 1 were hung, publicity boards 1 were made, and on-site consultation 1 was conducted for more than one person-time. This year, two training courses for enterprise legal persons and business personnel were held, with more than 80 participants, and regular publicity on legal popularization was carried out in enterprises, which further improved the legal awareness and self-protection awareness of enterprise managers.

2 to help enterprises establish and improve the advertising management system, guide enterprises to give full play to the advertising effect, and build corporate strategy. Over the past six months, they have helped and guided more than 10 enterprises to establish and improve the advertising management system and realize standardized management.

3. Strengthen publicity and raise the brand awareness of the whole society. Take 123 15 International Consumer Rights Day and 4.26 Intellectual Property Day as an opportunity, and take radio, television, newspapers, magazines, propaganda slogans and other propaganda tools as the guide to publicize trademark laws and regulations in various forms and popularize trademark knowledge.

4, held "advertising" and other laws and regulations training courses, improve the level of laws and regulations of the main person in charge of the enterprise and professionals.

Two, improve the efficiency of advertising administrative licensing, improve the service level.

Our bureau printed more than 0/00 copies of the notice/kloc-at one time, publicized the procedures, received more than 0/00 person-times of service consultation, and immediately completed the application for outdoor advertising registration. 34 outdoor advertisements were registered in the first half of last year, and 3 1 outdoor advertisement was registered in the first half of this year. At present, there is no outdoor advertising registration involving agricultural products and projects.

Three, increase advertising supervision and law enforcement, and continue to carry out special rectification of false and illegal advertisements.

1. Establish and improve the advertising monitoring system and the advertising monitoring ledger system. Implement advertising monitoring ledger and advertising market inspection records, and promptly investigate and deal with serious illegal advertisements found in monitoring.

2. Comprehensively monitor all kinds of advertisements, establish and improve the inspection system of the advertising market, and carry out special rectification actions for advertisements such as medicines, health care products, medical care and real estate.

3, give full play to the regulatory functions, and effectively carry out activities to combat false propaganda. We have monitored the advertisement of 1035 for half a year.

Four, organize the inspection of advertising business qualifications; Strengthen law enforcement and investigate and deal with false and illegal advertising cases.

There are 22 households to be inspected and 22 households to be inspected, and the inspection participation rates are 100% and 100%. Using non-mandatory administrative guidance in advertising monitoring and inspection, 2 false and illegal advertisements were stopped and 2 illegal advertisements were corrected. Investigated and dealt with 2 advertising cases and fined 4,000 yuan. A tip-off telephone number 123 15(__) was set up, and more than 100 people were consulted by consumers.

In the past six months, advertising supervision has made some achievements, but there is still a certain gap from the requirements of superiors. Therefore, we will continue to work hard to carry forward our achievements, overcome our shortcomings, fully perform our supervisory functions, and strive for further improvement.