Public relations plan for universities to improve their popularity.

Some activities can be planned according to the orientation and characteristics of universities (professional universities and comprehensive universities).

For reference only, I hope to attract more attention.

The 4th "South Trial Spring" College Students' Culture and Art Festival

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Youth League Committee and Student Union of Nanjing Audit University

March 25(th), 2003

Activities Arrangement of the 4th "South Trial Spring" College Students' Culture and Art Festival

1. Opening Ceremony of Art Festival: April 1 1 Storm Playground

Second, the category of elegant art appreciation.

Time to adapt to the organizer's position

1April 13 Symphony Appreciation Party Organizing Committee Storm Playground Stage

April 14 Peking Opera Facial Makeup and Clothing Exhibition Legal Department to be determined.

April 20th Drama Appreciation Party Organizing Committee Pukou Campus Gymnasium

April 25th Kunqu Opera Appreciation Party Organizing Committee Pukou Campus Gymnasium

On April 26th, 2005, the organizing committee of Kunju Opera Appreciation Party was held on the playground stage.

12 April 6th to 1 May, the comprehensive building of the management department of century-old classic film reviews.

April 71May 9 "Opening the Door of Art" Series Music Appreciation Music Association Complex Building

May1-May 7, "The 75th Academy Awards Ceremony and Award-winning Films" was replayed in the comprehensive building of the Film Association.

Three. "Going to the World" lecture series (time to be determined)

Time content organizer location

1 World Religious Culture Organizing Committee Building to be determined

2 The comprehensive building of the Organizing Committee of Human Genome Project is to be determined

3 Nanotechnology and Human Life Organizing Committee Complex Building to be Determined

4 World Fashion Culture Organizing Committee Complex Building to be determined

5 The comprehensive building of the Organizing Committee of World Architectural Culture and Art is to be determined.

6 Comparison of cultural differences between China and the West to be determined Organizing Committee Complex

7 China Military Strength World Organizing Committee Complex to be determined.

Fourth, the style display category

Time to adapt to the location of the host department

1April 1 1 Opening Ceremony of the Organizing Committee of the 14th Campus Singer Competition and Storm Playground

April 2 12 Lecture Hall of Foreign Languages Department of English Style Competition

March and April 14 Youth Yangfei Square Cultural Performance Pukou Campus Pukou Campus

April 4th 19 Courtesy Competition Accounting Department Auditorium

May 4th 19 "Flying Youth, Flying Ideals" Kite Competition Pukou Campus Pukou Campus

6 April 20th Comprehensive Knowledge Competition Organizing Committee Building

On April 25th and July, the organizing committee of the College Student Image Design Competition held a playground.

April 26th and 8th, Lecture Hall of Speech and Eloquence Association of Radio Station of Campus Host Competition College.

April 27, 9, aerobics competition, sports department wind and rain playground

10 April 2 1-29 Chess Competition Spring and Autumn Chess Association Club Activity Room

1 1 reading activities (speech contest, essay contest) April 28 Pukou Campus Pukou Campus

12 May 1 1 The organizing committee's drill in the rain for the closing ceremony and awards evening.

Verb (abbreviation of verb) innovation and creation

Time to adapt to the organizer's position

1April 18 The Wind Comes from Cambridge English Drama Performance Hall of the International Audit Department.

April 2nd 19 English Essay and Short Play Competition Jiangdongmen Multifunctional Hall of Lemon Tree English Club

April 3 19 Civilization and Etiquette Competition Auditorium of Accounting Department

April 4th 19 School Celebration Painting and Calligraphy Competition Trade Union and Youth League Committee Library

On April 20, 2005, the logo and mascot design competition was held.

On June 24th, "I grew up with Shen Nan" poetry creation contest was held.

On April 26th, 2007, the psychological drama "Come with me" was staged. Jiangdongmen Multifunctional Hall of Mental Health Association.

August 26th Handmade Works Competition and Exhibition Organizing Committee (sponsored by Finance Department) Volleyball Field

9 April 5-May 10 Celebration Homepage Making Competition Computer Association Complex Building

On May 9th 10, the electro-acoustic band gave a special performance in Pukou Campus Gymnasium.

Closing ceremony of intransitive verb art festival: May 1 1 Storm Playground

Campus Singer Competition and Opening Ceremony

Activity content:

As one of the highlights of this music festival, the finals of the Campus Singer Competition and the opening ceremony of the 4th "Southern Spring" College Students' Culture and Art Festival will be held on April 1 1, and the school leaders will give an opening speech.

Propaganda means:

1. Company name: We named this event "XX Cup Campus Singer Competition".

2. Pre-publicity: During the pre-publicity of this event, we will publicize the sponsors in all directions in the form of campus broadcast and posters.

3. Party site: a banner is hung above the stage at the party site, and a background curtain is set behind the stage to indicate the event sponsor; At the same time, the corporate logo and corporate name of the sponsor will be printed on the programs distributed on the spot.

4. Sponsor's speech: We will invite the sponsor's representative to give a speech at the party.

Award setting:

1, the top ten singers on campus

2. Excellent singer

3. Two Outstanding Organization Awards

Main expenses:

1, competition bonus:

① Top Ten Singers Award: 80╳ 10=800

② Outstanding Singer Award: 400

③ Best Organization Award: 200╳2=400

2, background curtain production: 200

3. Banner production: 150

4. Program printing: 300

Symphony appreciation

Activity content:

In order to cultivate students' interest in elegant art and create a positive and healthy campus cultural atmosphere, we will invite the Symphony Orchestra of Jiangsu Song and Dance Theatre to give a special performance in our school. In the early stage of publicity, audience organization, venue layout and other aspects of solid and meticulous work, and strive to expand the influence and achieve the best performance results.

Propaganda means:

1, corporate title: We named this event "XX Night Symphony Appreciation Evening".

2. Pre-publicity: During the pre-publicity of this event, we will publicize the sponsors in all directions in the form of campus broadcast and posters.

3. Party site: a banner is hung above the stage at the party site, and a background curtain is set behind the stage to indicate the event sponsor; At the same time, the corporate logo and corporate name of the sponsor will be printed on the programs distributed on the spot.

Main expenses:

1, symphony orchestra performance fee: 6000.

2, background curtain production: 200

3. Banner production: 150

4. Program printing: 300

Calligraphy and painting contest

Main contents:

The calligraphy and painting contest with the theme of promoting the 20th anniversary of the founding of our school mainly reflects the extracurricular life of contemporary college students and their enthusiasm for and development of China's traditional culture, embodies the traditional culture of the Chinese nation, and combines traditional culture with modern society for innovation.

Propaganda means:

1, the banner of the sponsor company hangs at the painting site, indicating that it is sponsored by XX company, and at the same time, it promotes posters for the sponsor company;

2. The winners of calligraphy will publicize the inscription for the sponsoring company on the spot.

Main expenses:

Award-winning purchase:

First prize (1): 150

Second prize (2): 100╳2=200.

Third prize (3): 50╳3= 150

Kunju opera appreciation meeting

Activity content:

In order to meet the students' demand for excellent traditional arts and promote the traditional culture of the Chinese nation, we will invite the Kunqu Opera Theatre of Jiangsu Province to hold two special performances in the new and old campuses of our school, and strive to guide students to actively explore the modern significance of traditional culture.

Propaganda means:

1. Company name: We named this activity "XX Spring Kunju Appreciation Meeting".

2. Pre-publicity: During the pre-publicity of this event, we will publicize the sponsors in all directions in the form of campus broadcast and posters.

3. Promotion in two campuses: We will promote this activity in Gulou and Pukou campuses at the same time, mainly by distributing leaflets to maximize influence and reward sponsors.

4. Party site: a banner is hung above the stage at the party site, and a background curtain is set behind the stage to indicate the event sponsor; At the same time, the corporate logo and corporate name of the sponsor will be printed on the programs distributed on the spot.

Main expenses:

1. Performance fee of Kun Theatre: 3,000 yuan.

2, background curtain production: 200

3. Banner production: 150

4. Program printing: 2×300=600

5. Flyer printing: 2×200=400

Comprehensive knowledge contest

Main contents:

Competition topics involve astronomy, geography, literature, history, politics, sports and many other fields, which put forward higher requirements for contemporary college students' knowledge reserve, cultural heritage and comprehensive quality. At the same time, in order to highlight sponsors, we have added some questions and answers about the business areas and business scope of mobile communication companies. There will be first, second and third prizes in the competition, and material rewards will be given.

Main publicity contents:

1. Naming right: "XX Company Cup Comprehensive Knowledge Competition for College Students", which is used to improve the influence and position of sponsoring companies among college students. At the same time, it shows that the sponsoring company attaches importance to knowledge and ability, and that scientific and technological strength is the essence of life. Hanging in the form of a banner above the podium of the competition venue is very eye-catching.

2. Special topic: appropriately add questions about the business development and business scope of the host company in the test questions.

3. The sponsor company may send someone to award the prize in person and make an impromptu speech.

Main expenses:

1, banner making: 150

2. Award-winning purchase:

First prize (1): 400 electronic dictionaries.

Second prize (2): 150╳2=300. Desheng Radio 1

Third prize (5 books): a set of knowledge books 30 ╳ 5= 150.

The First College Student Image Design Competition

Activity content:

In order to carry forward the spirit of Shen Nan, show youthful demeanor, establish a healthy image and enrich campus culture, we will hold the first Shennan University Student Image Design Competition during this art festival. The competition will be divided into three stages: preliminary, semi-final and final. The final will consist of five parts: personal motto design, comprehensive knowledge test, personal costume design, on-site question and answer and personal talent display, and will be held in the form of a party. Unified competition, divided into boys and girls.

Propaganda means:

1. Pre-publicity: During the pre-publicity of this event, we will publicize the sponsors in all directions through campus broadcasts, posters and other forms.

2. Final scene: a banner is hung above the stage of the final party, and a background curtain is set behind the stage to indicate the sponsor of this event; At the same time, the sponsor's corporate logo and corporate name will be printed on the list of contestants distributed on the spot.

3. On-site lucky draw: The party will draw two lucky viewers according to the program number, and the sponsor will be the sponsor.

The company name is "XX Lucky Star" and the prize is the sponsor product.

4. Sponsor's speech: Sponsor's representative can speak on the spot as the awarding guest.

Award setting:

1. The top three men's and women's teams will be awarded the winning prizes, with one champion each.

2.4-6 men are Mr. Image.

3. 4-6 girls in the women's group are excellent image ladies.

4, the most popular award for the audience.

5. Outstanding Organization Award.

Main expenses:

1, competition bonus:

① Champion bonus: 500×2= 1000.

② Second and third prizes: 300×4= 1200.

③ Fourth-sixth prize: 200×6= 1200.

④ Most Popular Award for Audience: 200

⑤ Outstanding Organization Award: 300

2. Lucky Audience Award: 50×2= 100.

3, background curtain production: 200

4. Banner production: 150

5. Program printing: 300

Handmade works production competition

Competition content:

In order to improve students' practical ability and cultivate their innovative spirit, we will hold a handmade works production competition and hold a public exhibition of winning works.

Propaganda means:

1, company name: We named this activity "XX Cup Handmade Works Competition".

2. Pre-publicity: During the pre-publicity of this event, we will publicize the sponsors in all directions in the form of campus broadcast and posters.

3. Exhibition site: hang banners at the exhibition site of the winning works, indicating the sponsors of this event; At the same time, the corporate logo and corporate name of the sponsor will be printed on the leaflets distributed on the spot.

Award setting:

Award several outstanding works.

Main expenses:

1. Total prize for outstanding works: 1000.

2. Banner production: 150

3. Printing leaflets: 200 copies

Drama appreciation party

Main performance:

The theme of "My First Time" performed by Nanjing Theatre Company is that college students go to the society to find a job for the first time after graduation. There are obstacles, tears, bitterness and success in the search, and the core reflects the process and experience of the integration of contemporary college students and society.

Propaganda means:

1. Title promotion: Give the naming right of the drama performance to the sponsoring company, and name this drama performance "Soul of XX" and "Dream of City XX" to promote the company;

2. Background curtain publicity: indicate the logo and name of the host company of this drama performance on the background curtain of the drama performance;

3. Program publicity: For the drama performance, we will print programs and distribute them to the teachers, students and audience who will watch at that time. On the program, we will print the logo of the sponsoring company and indicate that it is sponsored by XX company, and publicize the products of the sponsoring company in graphic form as much as possible;

4. Banner publicity: In the drama performance venue, we will set up a background curtain and indicate the sponsoring company in the form of a banner.

Main expenses:

1. Performance cost of Nanjing Repertory Theatre: 3,000 yuan.

2, background curtain production: 200

3. Banner production: 150

4. Printing project leaflets (tentatively 300 copies): 2╳300=600.

Aerobics competition

Main contents:

The competition is conducted in a group form, which mainly shows the body image from the aspects of body shape, fitness and coordination, reflecting the physical quality of college students and their love for a healthy and beautiful life, thus reflecting the vitality of contemporary college students.

Award setting: Set the first, second and third prizes of the group.

Publicity method:

1, banner slogan publicity

2. Award names: such as "XX Fitness Star" and "XX Charm Star".

Main expenses:

1. Production cost of banner slogan: 200 yuan.

2. Buy prizes:

First prize: 500 pounds

Second prize: 400

Third prize: 300

Closing Ceremony and Awards Gala

Main contents:

As the last large-scale activity of this art festival, the closing ceremony and awards evening will be the top priority of our work. At the closing ceremony, school leaders and sponsors' representatives will give closing speeches, followed by a large-scale prize-winning activity. The leaders of the Youth League Committee of the Academy will award outstanding organization awards to relevant departments, and at the same time award winners of individual activities (such as comprehensive knowledge competitions and aerobics competitions). ) can't award on the spot.

Propaganda means:

1, enterprise name: We will transfer the naming right of this party with compensation.

2. Pre-publicity: During the pre-publicity of this event, we will publicize the sponsors in all directions in the form of campus broadcast and posters.

3. Party site: a banner is hung above the stage at the party site, and a background curtain is set behind the stage to indicate the event sponsor; At the same time, the corporate logo and corporate name of the sponsor will be printed on the programs distributed on the spot.

4. Sponsor's speech: We will invite the sponsor's representative to give a speech at the party.

5. Awarding guests: We will invite representatives of sponsors to present some awards as awarding guests.

Main expenses:

1, background curtain production: 200

2. Banner production: 150

3. Program printing: 300