What process did the origin and development of advertising go through?

(History Monthly, No.4, 2000), questioned the traditional theory of the origin of advertising. The article pointed out that the traditional view is that advertising appeared along with the production and exchange of commodities, and is an inevitable product of the development of the commodity economy. This traditional viewpoint reveals only the origin of "commodity advertising", but from the perspective of

the development and evolution of advertising history and people's understanding of advertising, both in the original sense and

the modern sense of the advertisement, are not only referring to "commodity advertising", but also includes political, economic, social and cultural aspects.

Both in its original sense and in the modern sense, advertising does not refer to "commodity advertising" alone, but includes political, military

matters, culture and other "social advertising", which was created earlier than "commodity advertising". The authors believe

that advertising is a product of human purposeful information exchange and dissemination activities. "Commodity advertising"

emerged at the end of primitive society and the beginning of slave society, and "social advertising" appeared around the beginning of matrilineal

clan societies.

History of advertising:

In terms of the medium that carries the advertisement, advertising has gone through the following four stages:

1. Ancient advertisement period with physical objects, hawking, marking and sound as the main body of the advertisement period

2. Medieval advertisement period with the main body of the trademarks and brand names

3. Modern advertisement period with the main body of the press and period of the modern advertisement period

4. 4, the use of telecommunications technology to convey information in the modern advertising period

The development trend:

The development of advertising media is not a process of elimination, but a process of superposition.

In the long process of development of human society, advertising communication is constantly enriched and developed in terms of media means, content, form or artistic expression. This evolutionary process not only reflects the gradual development of commodity economy, but also proves that the development of advertising is closely related to a certain historical period of productivity and cultural and scientific technology level. Its characteristics are as follows:

1, the proportion of economic advertising from small to large, the role of social and economic development and enterprise marketing activities continue to increase, in the social and economic system in the increasingly important position.

2. The degree of development of economic advertising is closely related to the scope of the market.

3, the progress of advertising means of communication, and constantly promote the development of advertising.

4, advertising operations with the development of the economy and the means of communication continue to progress.