What is value innovation case study and what is value innovation skills

Value innovation strategy refers to the enterprise shifts its sight from supply to demand, from focusing on outperforming competitors to providing value to buyers, and opens up huge potential demand by crossing the existing competitive boundaries to seek new markets as well as filtering and reordering buyer's value elements in different markets, thus getting rid of the bloody competition in the known markets and opening up new market space. By adding and creating certain elements not offered by the existing industry and eliminating and reducing certain value elements existing in the industry, a company has the potential to simultaneously differentiate and undercut, i.e., provide a breakthrough in value to the buyer at a lower cost.

Ways of value innovation:

Enterprises can create product value advantages by defining new target markets (new customer segments, new geographic segments);

Enterprises can achieve value innovation by redefining the perceived quality of the customer;

Enterprises can increase product value advantages by reorganization of the value chain and value activity innovation;

Enterprises can increase product value advantages by restructuring the value chain and value activity innovation.

Enterprises can achieve value innovation by innovating the product mix, including adding functions, adding services, changing product positioning (attributes), and changing the way of transaction, etc.

Enterprises can achieve value innovation by utilizing the introduction of new technologies or upgrading the product platform.