Innovative significance of network agriculture

1. Traditional wholesalers and retailers actively seek changes.

In recent years, a large number of farmers and cooperatives are actively transforming into online merchants, selling their own or purchased agricultural products online.

2. Consumers turn passive into active and become the dominant force.

Internet, mobile Internet and social networks have given consumers unprecedented information capabilities. Consumers have become well-informed, scattered and isolated, interconnected and passive, and finally reversed the pattern of production and consumption, occupying a dominant position and constantly participating in various commercial links. The synchronous informatization of producers and consumers has also laid the foundation for future Internet-based order agriculture. 1. Direct selling of agricultural products of origin based on e-commerce has become a hot spot.

2. Imported agricultural products have become a new hot spot for agricultural products e-commerce.

3. The rapid development of e-commerce of fresh agricultural products

The growth rate of fresh products in Taobao is as high as 194.58%, ranking first among all categories. In 20 13 years, the national fresh e-commerce transaction scale was 1300 million yuan, up 22 1% year-on-year. It is estimated that the scale of 20 100% national fresh e-commerce transactions will reach 26 billion yuan.

4. The pre-sale mode of agricultural products is becoming increasingly hot.