The core indicators of e-commerce operation are

The core indicators of e-commerce operation include the following:

1. Visits: refers to the number of visits to the website or APP, reflecting the brand awareness and the degree of user interest in the product.

2. Conversion rate: refers to the proportion of visitors who ultimately closed the deal, reflecting the user experience and marketing effect of the website or APP.

3. Customer unit price: refers to the average amount of money spent on each order, reflecting the user's recognition of the value of the product and the attractiveness of the brand.

4. Repurchase rate: refers to the proportion of users who buy again, reflecting brand loyalty and product quality.

5. Return and exchange rate: refers to the proportion of returns and exchanges, reflecting the satisfaction of product quality and after-sales service.

6. Gross Profit Margin: refers to the proportion of sales revenue minus costs, reflecting the profitability and operational efficiency of the enterprise.

The above indicators are the core indicators of e-commerce operations, and companies need to improve these indicators through continuous optimization and improvement to achieve better performance and profitability.