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Investigation on the development prospect of construction industry

20 1 1 year, the total output value of the national construction industry reached11773.4 billion yuan, an increase of 22.6% over 20 1 year. 20 1 1 year, China's fixed assets investment (excluding farmers) is 30193.3 billion yuan, an increase of 23.8% over 20 1 year. After deducting the rising price of investment in fixed assets, the actual growth is 16. 1%. 20 1 1 year, the number of newly started projects nationwide was 33,2931month, an increase of 43 1 month over the previous year. The building construction area of the national construction industry is 8.462 billion square meters, up by 19.5%, and the investment in real estate development is 20 1 1. According to the statistics of construction area, the construction area of houses was 5.08 billion square meters, an increase of 25.3% over the previous year. Among them, the residential construction area was 3.884 billion square meters, an increase of 23.4%. Newly started construction area 19.05438+0 billion square meters, with an increase of16.2%; The newly started residential area was 65.438+0.46 billion square meters, an increase of 654.38+0.2%. The completed housing area was 892 million square meters, up by13.3%; The completed residential area is 7170,000 square meters, with an increase of 13.0%. By region, the investment in real estate development in the eastern region was 3,560.7 billion yuan, an increase of 27.2% over the previous year; The investment in real estate development in central China was1319.7 billion yuan, up by 25.5%; The investment in real estate development in the western region is 654.38+29.36 million yuan.

It is predicted that in 20 12 years, the investment desire of local governments will be stronger than that of the central government, such as Hainan International Tourism Island, Anhui Urban Belt, Chongqing Liangjiang New Area and Hubei. In the long run, the urbanization rate of China will increase to over 76% in the next 50 years, and the contribution rate of cities to the whole national economy will reach over 95%. The development of metropolitan area, urban agglomeration, urban belt and central city indicates the rapid development of urbanization in China, and also indicates that a broader market of construction industry is coming. It is predicted that the construction industry in China will increase by 130% in 2009-2020. Among them, in 20 18, China will surpass the United States to become the largest construction market in the world, accounting for 19. 1% of the global construction output value. The intelligent building market has broad prospects. Before 2020, the investment in energy-saving building projects in China will be at least10.5 trillion. China's blueprint for building energy conservation contains trillions of business opportunities of energy-saving materials and technologies.

Chapter * * of "China Construction Industry Market Monitoring and Investment Direction Research Report 20 12-20 16" published by China Industry Research Report Network first introduces the related concepts of the construction industry, then analyzes the current situation of the international and domestic construction industry, and then specifically introduces the development of residential and civil engineering construction industry, building decoration industry, green energy-saving construction industry and intelligent building. Subsequently, the report analyzes the regional development of the construction industry, the operating conditions of key enterprises at home and abroad, marketing analysis, industry competition analysis and investment potential risk analysis, and finally makes a scientific forecast of the future prospects and development trends of the construction industry. If you want to have a systematic understanding of the construction industry or want to invest in related industries, this report is an indispensable tool for you. Based on the basic information published and provided by the National Bureau of Statistics, the National Development and Reform Commission, the Ministry of Housing and Urban-Rural Development, the Ministry of Railways, the Ministry of Communications, the China Construction Industry Association and the China Industrial Research Report Network, as well as a large amount of information provided by relevant publications and construction industry research units at home and abroad, combined with in-depth market research data and based on the overall development trend of the world construction industry, the report analyzes and predicts the development trend, main market segments, competition pattern, marketing strategies, key enterprises at home and abroad, existing problems and countermeasures of the construction industry in China. Finally, based on a lot of analysis and prediction, the future investment strategy of the construction industry is studied.

This construction industry analysis report provides accurate market intelligence information and scientific decision-making basis for construction enterprises to gain insight into opportunities in fierce market competition and adjust their business strategies in time according to market demand, and provides accurate market intelligence information and scientific decision-making basis for strategic investors to choose suitable investment opportunities and business leaders to formulate strategic plans. At the same time, it is also of great reference value to the bank credit department.

Chapter 1 Introduction of Construction Industry

Section 1 Construction Industry and Architectural Design

First, the concept of architecture.

Second, the definition of construction industry

Third, the definition of architectural design

Four. Architectural design and work core

Section 2 Classification Standards for Construction Industry

I housing and civil engineering construction industry

Second, the construction and installation industry

Third, the building decoration industry

Fourth, other construction industries.

Section 3 Construction Enterprises

First, the definition of construction enterprises

Second, the classification of construction enterprises

Three. Qualification classification of construction enterprises

Chapter II International Construction Industry

Section 1 International Construction Industry

I. Overview of the development of world construction industry in 20 1 1 year

II. 20 12 Development Prospect of Global Construction Industry

Third, neo-modernism is synonymous with the development trend of the world construction industry.

Fourth, the development path of international construction giants

Five, the analysis of the core competitiveness of international engineering contracting enterprises

Section 2 European Construction Industry

I. Overview of European Construction Market

II. Analysis on the Development of EU Construction Industry in 20 1 1 year

Iii. Analysis on the Development of German Construction Industry 20 1 1 year

Four. Analysis on the development of French construction industry in 20 1 1 year

Section 3 American Construction Industry

I. Overview of American Construction Industry

Second, 20 1 1 American construction machinery exports

Three. 20 12 forecast of American construction market

Fourthly, the study of energy-saving strategies in American buildings.

Section 4 Japanese Construction Industry

I. Description of the current situation of Japanese construction industry

Secondly, solar buildings are very popular in Japan.

Third, the characteristics of Japanese construction industry

Four. 20 1 1 Overview of the development of Japanese construction industry

Chapter III China Construction Industry

Section 1 Overview of China Construction Industry

First of all, the macro environment in China is improving, which supports the rapid development of the construction industry.

Second, the construction market in China has entered a healthy development track.

Third, the challenges, opportunities and strategies of construction enterprises under the financial crisis

Fourthly, the reform of state-owned construction enterprises in China.

Verb (abbreviation of verb) The development status of construction labor force in China

Section II Development of China Construction Industry in 2009

I. Basic situation of construction industry development in 2009

Second, the characteristics of the development of construction industry in 2009

Three. Analysis on the basic situation of super-class and first-class enterprises in construction industry in 2009

The development of construction industry in China in 2065,438+00.

I. Basic situation of construction industry development in 20 10 years

Two, 20 10 top ten news of China construction industry

Iii. 20 10 growth of total output value of construction industry

The fourth quarter 20 1 1 year development of China construction industry.

A, 20 1 1 year construction industry development analysis

(A) Urban fixed assets investment

(2) Gross output value of construction industry

(iii) Infrastructure investment

investment in real estate

2. 20 1 1 Top Ten News of China Construction Industry.

Section 5 Development of China Construction Industry in 20 12 years

(A) Urban fixed assets investment

(b) The construction industry continued to recover.

(iii) Infrastructure investment

(4) The trend of real estate investment is good.

(5) the price of raw materials

(5) Summary of the performance of listed companies in the construction industry

Section VI Development Analysis of Foreign Contracted Projects in China

First, the development characteristics of China's foreign contracted projects

Second, the development status of foreign contracted projects in China 20 12

Three. Prospects, Problems and Challenges of Foreign Contracted Projects in China

Four. Suggestions on the development of China's foreign contracted engineering enterprises.

Chapter IV Housing and Civil Engineering Construction Industry

The first section residential engineering construction

First, building construction needs to promote flame retardant building materials.

Second, domestic "general contracting" to improve the competitiveness of housing construction enterprises

Thirdly, the competitiveness of real estate construction enterprises in China has been increasing.

IV. 20 1 1 Overview of the development of residential construction industry in China.

V. 20 12 Analysis of China Real Estate Market Operation Index

(A) the real estate boom index analysis

(2) Investment in real estate development

(3) Sources of funds for real estate development enterprises

(four) the construction and sale of commercial housing

(five) the national real estate market price changes

Six, the sustainable development of residential construction industry

Section 2 Civil Engineering Construction

I. Overview of Civil Engineering

Second, high technology has brought China's civil engineering to a new height.

Three. Measures to promote the development of civil engineering in China

Fourth, the future development trend of civil engineering

Section 3 Railway, Highway, Tunnel and Bridge Engineering Construction

1. Large-scale railway construction in China is in full swing.

Two. China Railway Construction 20 1 1 has made significant progress.

Three. Railway construction investment 20 12

Fourth, the development status of highway construction in China

Five, China tunnel construction has entered the world advanced level.

Chapter V Architectural Decoration Industry

Section 1 Related Concepts

First, the positioning of the building decoration industry

Second, the characteristics of architectural decoration construction

Three, China building decoration industry classification

Section II Overview of Architectural Decoration Industry in China

First, the importance of developing China's architectural decoration industry

Second, the characteristics of the development of domestic building decoration industry

Third, the development status of architectural decoration industry in China

Four, China building decoration industry internal problems.

The third part discusses the strengthening and enlargement of enterprises and the large-scale development of decoration industry

First, the development status of architectural decoration enterprises

Second, the favorable conditions for the large-scale development of architectural decoration enterprises

Three, building decoration enterprises how to develop industrial scale

Fourthly, the practical problems of large-scale development of architectural decoration enterprises.

Section 4 Cost Analysis and Control of Architectural Decoration Enterprises

First, the concept of enterprise cost and enterprise cost analysis

Second, the case analysis of architectural decoration enterprise project cost changes

Three, building decoration enterprise engineering cost control measures

Section V Main Development Measures of China Decoration Industry during the Eleventh Five-Year Plan Period

Section 6 Prospects and Trends of Architectural Decoration Industry

1. China's architectural decoration industry has a broad market prospect.

Second, 20 12 China building decoration industry development forecast

Third, the development trend analysis of China building decoration industry.

Chapter VI Energy-saving Buildings

Section 1 Necessity of Building Energy Conservation in China

First of all, it is imperative to develop building energy efficiency in China.

Second, building energy efficiency is related to the national economy and people's livelihood.

Third, building energy efficiency can save 40% energy for China.

Fourthly, the influence and positive role of building energy efficiency in China.

Section 2 Promotion of Building Energy Conservation in China

First, the overall promotion of building energy efficiency in China

Second, laws and regulations related to building energy efficiency have been introduced one after another.

Third, China takes measures to promote the realization of building energy-saving goals.

Four, China vigorously promote the development of civil building energy efficiency.

Five, China to strengthen the supervision of new building energy efficiency.

Section 3 Analysis of Green Building Development

First, the concept of green building

Second, the overall overview of green building development

Third, China's green buildings have made remarkable achievements.

Four, China's green building should go out of three major misunderstandings

The fourth quarter building energy-saving comprehensive development analysis

"Integrated Design and Management" Interprets the New Concept of Building Energy Conservation

2. Swire and Tsinghua jointly promote building energy efficiency.

Third, UTC builds integrated building solutions to support energy conservation and emission reduction in China.

Section 5 Difficulties and Measures of Implementing Building Energy Conservation

First, the implementation of building energy efficiency

Second, China civil building energy conservation issues

Third, the analysis of the countermeasures for the development of building energy efficiency in China

Fourth, build a comprehensive building energy-saving service system.

Chapter VII Intelligent Building

Section 1 Related Concepts

First, the concept of intelligent building.

Second, the rise of intelligent buildings.

Third, the composition of intelligent buildings

Fourth, the technical basis of intelligent building

Section II Overview of International Intelligent Building

First, the development of intelligent buildings in the world

Two. Brief introduction of international ecological intelligent building

Third, American smart building design fashion

Fourthly, the development of intelligent buildings in Japan.

Section III Overview of Intelligent Buildings in China

First, the main contents of intelligent buildings in China

Second, China's building intelligence has entered a rapid development track.

Third, the development status of intelligent buildings in China

Fourthly, the market economy has promoted the development of intelligent design of intelligent buildings.

Section IV Problems and Countermeasures of Intelligent Buildings in China.

First, the main problems in the development of intelligent buildings in China

Second, there is a shortage of domestic intelligent building professionals.

Third, China intelligent building market problems and countermeasures

Four, the main points of intelligent building development analysis

Section 5 Development Prospect and Trend of Intelligent Building

1. Intelligent buildings have broad development prospects in China in the future.

Second, the development trend of intelligent buildings in China.

Three-dimensional green intelligent building is the development trend of future intelligence.

Fourth, the intelligent building industry is developing in the direction of integrated application of energy conservation and environmental protection.

Chapter VIII Development of Construction Industry in Key Areas

Section 1 Beijing Municipality

I. Review of the Development of Beijing Construction Industry in 2009

Two. General situation of Beijing construction industry development 20 10

Three. Beijing construction industry development 20 1 1

Four. 20 12 year-on-year growth of Beijing's gross building output value

Five, Beijing construction industry development strategy analysis

Section 2 Shanghai Municipality

I. Development of Shanghai Construction Industry in 20 1 1 year

Two. Investment in major projects in Shanghai 20 1 1

Third, Shanghai's construction industry benefits from two "cakes"

Four, Shanghai construction industry development countermeasures analysis

Section 3 Chongqing Municipality

I. 20 10 Chongqing Construction Industry Development.

Second, the development of construction industry in Chongqing 20 1 1

Three. Problems and suggestions in Chongqing's construction industry

Four, Chongqing to speed up the reform and development of the construction industry

Section IV Jiangsu Province

1.20 10 Analysis of Jiangsu Construction Industry Development

Second, the development analysis of Jiangsu construction industry 20 1 1 year

Thirdly, analyze the problems existing in the development of Jiangsu construction industry.

Fourth, measures to promote the scientific development of Jiangsu construction industry

Section 5 Guangxi Province

I. Development of Guangxi Construction Industry in 20 10

2. Analysis of Guangxi Construction Industry Development 20 1 1 year

Third, the promotion of new building energy-saving technologies in Guangxi has achieved remarkable results.

Four, the main problems existing in the development of Guangxi construction industry

Five, some suggestions to promote the healthy development of Guangxi construction industry

Section 6 Other regions

First, Fujian's construction industry has achieved great development by leaps and bounds

Second, the main achievements and basic experience of Shandong construction industry in the past 30 years of reform and opening up

Three. 20 1 1 Analysis on the Development of Zhejiang Construction Industry

Four. Harbin construction industry development 20 1 1

V. Analysis on the Development of Construction Industry in Hubei Province in 20 1 1 year

Chapter IX Competition Analysis of China Construction Industry

Section 1 Competition in Domestic Construction Industry

1. China construction industry: stepping into the world's top enterprise "club"

Second, the international competitiveness of China's construction industry still needs to be improved.

Third, the analysis of excessive competition in China's construction industry

Section II Contents of Core Competitiveness of Enterprises

First, marketing ability.

Second, the project management ability

Third, service innovation ability.

Three, China construction enterprises core competitiveness strategy and independent innovation research.

First, the strategic analysis of China construction enterprises at this stage.

Second, the intensive mode of core competitiveness elements of Chinese enterprises-taking construction enterprises as an example

Thirdly, the research on independent innovation ability based on the core competitiveness of China construction enterprises.

Fourth, the sustainable development strategy of construction enterprises

Chapter 10 Analysis of Marketing Strategy of Construction Industry

Section 1 Construction Marketing

First, the construction enterprise supply chain construction and marketing

Second, the construction industry's understanding of marketing process

Section 2 Analysis of Marketing Environment of Construction Enterprises

I. Microenvironment

Second, the macro environment.

Section 3 Brand Marketing

First, the construction industry to create a cultural brand

Second, building an international brand strategy for modern construction enterprises

Third, the "three steps" of brand building of construction enterprises

The fourth section discusses the customer-oriented management strategy of large construction enterprises in China.

First, the significance of customer-oriented management in large construction enterprises

Second, the construction of customer-oriented management system for large construction enterprises

Third, customer-oriented management case study

Section 5 Marketing Planning of Construction Enterprises

First, the marketing strategy of construction enterprises

Second, the relationship marketing strategy of construction enterprises

Third, network marketing planning

Fourthly, some thoughts on architectural marketing.

Chapter II XI Key Foreign-funded Enterprises

Section 1 Wanxi Group (VINCI)

I. Company Profile

Second, the management method of Wanxi

Third, France Wanxi Group won the big order of high-speed railway.

4. 20 12 French Wanxi Group visited Benxi.

Section 2 Bouygues Group

I. Company Profile

2. Bouygues Construction Company of France won a contract of 950 million euros in Qatar.

Three. Operating status of Bouygues Group in 20 12 years

Section 3 ACS Group

I. Company Profile

Two. 20 10 operation of ACS group

3.20 1 1 year, ACS group aimed at the solar thermal energy project of 654.38 billion Australian dollars.

The fourth quarter HOCHTIEF company (hochtief)

I. Company Profile

II. Operating Status of Hocketif Company in 20 1 1 year

Third, HOCHTIEF: one-stop service, looking overseas.

Section 5 Swedish Skanska Construction Group (Skanska)

I. Company Profile

Two. Operation status of Scanya Group in 20 1 1 year

Skanska Company: Focus on core business and go international.

Section 6 American Fulu Company

I. Company Profile

2. CNOOC Engineering signed a strategic alliance agreement with American Fulu Company.

3. American Fulu Company and Engineering Construction Branch seek cooperation business.

Chapter XII Analysis of Key Enterprises in China

Section 1 China Railway Company Limited

I. General situation of the enterprise

Second, 20 1 1-20 12 enterprise operation analysis

Iii. 20 1 1-20 12 Enterprise Financial Data Analysis

Four. 20 1 1-20 12 latest development trends and strategies of enterprises