What are the characteristics of Japan in product packaging design and printing?

What are the characteristics of Japan in product packaging design and printing

Japan's design industry has been leading the world, and Japanese packaging design has its own unique charm. The great abundance of material goods requires a huge market, so packaging design has become an important way to compete for goods. The editor summarizes the design characteristics of Japanese packaging design and design through observation and analysis of Japanese packaging design. Appreciation of foreign kraft paper bread brand packaging design works

I. Japanese market packaging design of the "first impression"

1. Style packaging show their style

This trip through Tokyo, Fuji Palace, Kyoto, Nara, Osaka, Nagoya and Aichi Expo and other places, all the way around, in a hurry, walked through the street stores, souvenir stores, specialty stores, supermarkets, department stores, large shopping malls. The first impression is that Japan is a society where supply exceeds demand, and there is a wide range of commodities. From the perspective of packaging design, the styles can be roughly categorized into two main groups, one being the modern "Western" style and the other the traditional "Japanese" style; although there are also comprehensive forms, the "Japanese", "Western" and "Japanese" styles can be categorized into two main groups. Although there can be a combination of forms, "Wo" and "Western" are still the main types. Like the Japanese street girls, there are those with colorful hair and exaggerated fashionable clothes, and there are also those who wear traditional kimonos and clogs and take small steps in an elegant and reserved manner. These two types of styles echo each other in a striking way, giving the impression that tradition and modernity, rusticity and chicness exist in harmony***.

"Foreign" style packaging highlights the mainstream of Japanese urban life today's consumer mentality - the pursuit of fashion, openness and respect for the foreign; and "and" style packaging is a reflection of the Japanese people's traditional culture and spirit of the nation. Japanese people to the spirit of their own traditional cultural attachment complex.

The reason why Japan's today's "and" packaging is of concern to the author is, firstly, because the designer, while carrying forward the characteristics of the national style, also seeks to make the work of the times, thus generating a new fashion style; and secondly, because of its oriental spirit is inextricably linked with China's traditional culture. Today's Japan has added Japan's unique national cultural spirit on the basis of the traditional Chinese culture from which it comes, and on the basis of which it has searched for the breath of Japanization and the context of modern fashion, and has come out of the new path of the Japanese packaging art style that makes people marvel at it. Designer's Childhood Works: Flour Packaging Design Appreciation

2. Traditional New Materials, Exquisite Craftsmanship and Elaborate Design

Japanese product packaging leaves a deep impression on the sense of quality. From the surface of the packaging: not only from the graphic creation and the use of color and other aspects of the depth of the display, but also from the designers can be seen in the selection of materials and craftsmanship to strive for excellence in the heart. Graphics and colors mainly revolve around traditional aesthetics and national culture, while the selection of materials starts from nature and becomes practical and beautiful through modern craftsmanship, forming a packaging image with obvious Japanese characteristics, which fully demonstrates the talent of the Japanese, who are known for their rigorous work, in the art of packaging.

This talent is also manifested in the following aspects: firstly, the material industry, processing technology and its system related to packaging are quite well developed, such as the modern fashionization of traditional handicrafts like washi paper, lacquer art, woodwork, etc.; secondly, the research related to graphic design and method, the deepening of the research of traditional handicrafts and the business intelligence work are all done solidly. All of these provide a good foundation for design creation. As a result, it is difficult to find anything crude in Japanese stores, from the smallest toothpick to daily life products; from single individual products to serialized product combinations; from machine production to handmade products, every piece is well crafted and fascinating.

3. The concept of environmental protection is reflected everywhere in the design and production of packaging

Japan is an island country with a small land area and a large population, and the inherent resource crisis has led to the formation of a strong sense of environmental protection. This environmental awareness is the result of the government and its related organizations, education and awareness of the people. It is reflected in every aspect of the Japanese people's daily life. Similarly, in packaging design, designers consciously consider environmental factors and it becomes their normal way of thinking. The selection and development of materials in the design practice are based on the first choice of materials that do not pollute the environment and are easy to recycle and reuse. Designers create a novel invitation card bag packaging design to appreciate

Two, interpretation of the background and reasons for the design

1. Japanese design education in morphology, traditional graphics and perceptual engineering in-depth study is the key to the phenomenon through the observation of the phenomenon we can trace the background of the emergence of the design and the realization of this design. Japanese scholars have made an in-depth study of modern design basic education, and gradually formed theories and methods with their own characteristics. They have made in-depth research and interpretation of the Western compositionist modeling ideas and color science, and constructed the so-called "three major components" education system with Japan's unique concept of subdivision; at the same time, they have not given up the research and interpretation of traditional oriental patterns, such as the "kimono" clothing as the axis of the "kimono". At the same time, they did not give up the research and interpretation of the traditional pattern of the East, such as the "kimono" clothing as the axis of the traditional pattern and processing technology (such as grass and wood dyeing, tie-dyeing, embroidery, hand-painting, etc.), this will be the traditional pattern of the study of the study of the study of the composition of the form of the way, will inevitably show the pattern of mutual reference, * * * with the development of the pattern.

In addition, with the increasingly fierce competition in the market, the consumer demand-oriented product development mode is becoming mainstream. Therefore, the so-called "perceptual engineering" theoretical system of research in Japan is becoming more mature. It is essentially a way of utilizing the concepts and means of engineering technology to explore the different "sensory values" and their relationships that arise from the interaction between "human" senses and "objects". In the field of product design, it quantitatively expresses people's perceptual intention towards "things" and associates it with product characteristics to design products that meet people's expectations.

2. Multicultural environment and self-improvement of the national consciousness, gave birth to the design of the formation of the "Japanese flavor" in Japan, it is not difficult to feel the roots of this land and water of multiculturalism, there is a complete copy of the European and American things, and there are ancient China imported the "Zen state "meaning, there are also pure Japanese simplicity and splendor, and more recently burst out of the "Japanese fashion". However, what caught the author's attention is still something with "Japanese flavor". Speculate on these "Japanese flavor" of the molding, which is the most important thing is the strong sense of belonging to the Japanese nation and their unique collective concept of the local - this consciousness can give birth to **** the same spirit, similar taste.

Driven by the ****same aesthetic spirit of "Japanese flavor", under the social conditions of strengthening the sense of originality due to competition, and in an atmosphere of great respect for the originality of designers, Japanese designers are attentively exerting their ability of "re-creation" on the traditional platform. Japanese designers have been carefully utilizing their ability to "recreate" on traditional platforms. For example, they develop and reprocess traditional materials to create new ideas. By reprinting large quantities of detailed patterns on washi paper with a new fashion sense, and using such paper for future designs, the "Japanese flavor" is kept alive and changing.

This evolving "Japanese flavor" is evident in the visual characteristics of Japanese packaging design. Many of the languages of traditional design are reflected in modern packaging. As far as patterns are concerned, they are mainly abstract, with plant motifs (plums, cherry blossoms, vines, chrysanthemums), animal motifs (dragons, phoenixes, fish, birds), artifact motifs (plates, fans, fans, tea props), hemp leaves, mesh and tortoise shells, as well as traditional family crests and geometric patterns. In addition, the "knot" element, which is used in many kimonos and ancient women's headdresses, is utilized in the packaging, with new interpretations and variations. Around the application of "Japanese traditional colors", a series of color vocabularies with Japanese local characteristics have been generated from traditional paintings, patterns, clothing, food and other fields, and have formed colors with Japanese characteristics in packaging.

Of course, the relatively well-developed system of advertising and marketing, the strong basic industry, and the healthy development of the traditional handicraft system are also the guarantee for the realization of the design concept. This provides a good environment for the realization of "Japanese flavor" - the extension and innovation of traditional culture. Designer's appreciation of the black packaging design of the Kurokubo brand beverage

Three, a few small product packaging design case study

Case 1: Fruit

Fruit, the Japanese traditional desserts, often used as a "companion" to the tea ceremony. Generally made of rice flour, there are two kinds of hard and soft, the hard ones are similar to cookies and rice crackers, and the soft ones are similar to Chinese glutinous rice cakes. For a country with such a large diet as China, these small, unimpressive sweets may seem unimportant. However, it is the most common snacks that, after being carefully designed and packaged by designers, play a very important role in Japan's daily ceremonial life and become excellent gifts.

First of all, the fruit is designed and made in a variety of forms and colors. Secondly, they are packaged so that they present different grades in the market, with prices ranging from a few thousand yen to tens of thousands of yen. The popular packaging is usually three layers. The outermost layer is the wrapping paper, with Japanese manga, traditional patterns or characters as the main graphics, or some use Japanese washi paper directly. The second layer is a cardboard box with a plastic compartment inside, in which the fruits are neatly arranged, and there are also individual plastic packages. For expensive gift sets, there are four or more layers. In addition to the more elaborate design of the outer wrapping paper and box, the layer of individual packaging is also more thoughtfully done, with hand-painted wrapping paper coated with anti-permeability coating and handmade into a variety of shapes, like meticulous works of art. This otherwise ordinary sweet is molded into an expensive gift.

Case 2: Soy Sauce

The same packaging characteristics are shown on another unassuming food, soy sauce. Japanese designers have really put a lot of effort into the packaging of pickles. In order to convey the concept of nature and environmental protection, the packaging of pickles uses a large number of natural materials or simulated (leaves, bamboo leaves) materials; sometimes they are figuratively molded into the original material, like a whole radish, a whole cabbage, in an effort to express a return to the natural ecological meaning. It is through a variety of attentive design that the added value of the product is enhanced.

Case 3: Bento

Bento is an everyday fast food in Japan that is usually sold in supermarkets and small stores. For the different classes in the working class, its product grade and packaging are different. Economical packages come in plain and imitation wooden cartons, while premium ones come in imitation lacquered wooden or plastic boxes. This design comes from traditional Japanese dining, where all wooden and ceramic utensils were used and served in lacquer boxes. Nowadays, as urban office workers seek this kind of eating sensation, designers follow this approach, with the difference that it is only made of easily recyclable paper materials such as recycled paper and recycled wood, so that people can enjoy the beauty of tradition while saving money when eating.

There are countless successful packaging cases in Japan, and in the process of internationalization, these design concepts and design features will provide designers with new ideas, so that designers can pay more attention to their own characteristics during the design process, and show their own unique charm of culture