Open a luggage shop and teach you how to display and decorate attractive designs.

With the popularity of the concept of luggage store display in recent two years, many domestic training institutions have sprung up, giving different interpretations of luggage display.

Whether the decoration design of luggage shop is beautiful or not is not the fundamental purpose of display! The role of display: promote sales and reduce inventory! Most customers buy bags in stores not only because they are attracted or like them, but also because they are cost-effective, relevant and thematic. Therefore, exhibitors should not only understand aesthetics, ergonomics and chromatics, but also hone in luggage enterprises for many years, and fully grasp all aspects of luggage from design to production to logistics, as well as the characteristics and laws of luggage sales, such as life cycle, fluency, smoothness, unsalable sales, corresponding inventory analysis and so on.

In the design and planning of exhibition and decoration, there is a very important procedure, that is, color integration of hundreds of fabrics. Didn't the luggage designer already have a color scheme when designing the luggage? Yes, luggage designers must have a set of color schemes when designing luggage, but there is only one set. As an exhibitor, only one matching scheme is far from enough, because the matching scheme of luggage designers may not be able to cope with the actual situation of all stores, nor may it be recognized by the market. At this time, the first reaction is to promote sales by changing the display, which is also the time when the second and third plans prepared by exhibitors show their talents.

Nowadays, the popular bag styles and colors don't have to go through the hands of bag designers or be initiated by a country with traditional bag culture; But by assembling one or two smart marketing departments, you can hype a brand into a popular brand and artificially create a popular style. This fashion has affected all bags and accessories, whether T-shirts or sports shoes, which can become fashionable objects. Therefore, the bag industry is a combination of market operation and design, and the success or failure mainly depends on the cooperation of the two.

Therefore, as an experienced exhibitor, the display of a luggage store will not start at once, nor will it just attract customers' attention through some gimmicks that show the shape. Instead, it will collect the recent sales data, inventory data and order data of the store for in-depth analysis, understand the sales speed and corresponding inventory of new products, and judge the product life cycle through the seasonal change law of the region, so as to determine the main product series and promotion series; At the same time, communicate with the store manager to understand the customer's feedback on each product after the new product goes on the market, analyze the reasons for the best-selling and slow-selling products, and then find the selling points of slow-selling products in the life cycle again, and make outstanding display statements on the products; Of course, it is also necessary to conduct research on nearby competitors to understand their new products, their main product features and exhibition planning, including the outstanding exhibitions of competitors' points A, B and C; Finally, it is necessary to analyze and judge the main passenger flow direction, passenger flow, customer entry line and other factors of the store.

Other matters needing attention in the decoration of luggage shop:

The front door of the store is the first time to attract customers' attention and tell them what kind of corporate image and what products are sold in the store. The door head is roughly divided into two parts. One is the design part, which pays attention to the proportion of color and size, and considers whether the color meets the requirements of corporate brand image design and whether the size relationship between logo and door head is coordinated; The other part is the material part. Simple inkjet printing is the job of small companies. Now the most popular material is acrylic, which can increase the trust of customers.

The facade of the luggage store and the aisle in the store are easy to attract customers when the facade is open. Glass doors and windows are used to improve the perspective effect. The main channel in the store should be wide and not narrow, so that customers can clearly understand the specialty in the store when they enter the main channel;

The classified pattern and good pattern of luggage shops will make customers feel comfortable and closer to products. The classified and partitioned display of products is the focus of the pattern, and the location layout and comfort of regional shopping will affect customers' psychology.

Personalization of the colors and decoration colors of luggage shops will make you more different, more prominent and more eye-catching;

According to the principle of ergonomics, the lighting and lamps in the decoration of luggage shop have phototropism, so the light in all areas of the shop should be arranged reasonably to guide customers to buy.

In addition, the lighting in each area is controlled separately as far as possible, and the lamps are mainly energy-saving lamps, saving energy and electricity; In the decoration of luggage shop, we should highlight the corporate image background and POP advertising space. It is best to set the image background in the visible center of the storefront entrance to highlight the corporate image and make customers feel more respected.