What are the marketing methods?

Marketing methods are generally divided into: service marketing, image marketing, green marketing, overall marketing and network marketing.

Service marketing: Service marketing is also called intangible marketing of tangible goods. Consumers' judgment and choice of goods at the time of purchase mainly depends not only on the tangible attributes of goods, but also on the intangible attributes of goods, that is, how enterprises provide goods and how to serve customers.

Image marketing: Corporate image is the comprehensive unity of business philosophy (MI), behavior identification (BI) and visual identification (VI), and it is also the overall feeling, impression and cognition of corporate stakeholders and the whole public. Image marketing is to combine the usual commodity marketing combination with business philosophy, behavior recognition and visual recognition.

Green marketing: Green marketing integrates the concepts of environmental protection and ecological balance into the marketing management of enterprises, and requires enterprises to organically unify consumer demand, enterprise interests and environmental protection when formulating marketing strategies. Its biggest feature is that it fully considers environmental protection issues and embodies a strong sense of social responsibility.

Overall marketing: The marketing activities of an enterprise should include all important actors that constitute its internal and external environment, including suppliers, distributors, end customers, employees, financial companies, governments, allies, competitors, news media and the general public, and the core idea is "cooperation".

Network marketing: 1, search engine marketing. There are two kinds of search engine marketing: SEO and PPC. SEO is search engine optimization, which is to make the website more user-friendly and search engine-friendly by optimizing the website structure, high-quality website theme content and rich and valuable related external links, so as to gain an advantage ranking in search engines and introduce traffic to the website.

PPC refers to the purchase of advertising space on the search results page to achieve marketing purposes. Major search engines have launched their own advertising systems, but in different forms. The advantage of search engine advertising is relevance. Because advertisements only appear in related search results or related topic web pages, search engine advertisements are more effective than traditional advertisements, and the customer conversion rate is higher.

2. E-mail marketing. Mail marketing is to provide users with industry and product information by mail in the form of subscription, so as to establish trust and trust relationship with users. Most companies and websites have used e-mail marketing.

3. Instant messaging marketing. As the name implies, it is a marketing method to promote by using instant chat tools on the network. Brand building, abnormal marketing may have gained a lot of traffic, but users not only do not recognize your brand name, but even pull your brand name into the blacklist; Therefore, an effective marketing strategy requires us to consider providing users with personally valuable information.

4. Viral marketing. Is to use the enthusiasm of the public and interpersonal networks to spread and spread marketing information like a virus. Marketing information is quickly copied and transmitted to thousands of viewers. It can go deep into the human brain like a virus, copy and spread quickly, and spread information to more audiences in a short time.

5.BBS marketing. It is to use the forum, a platform for network communication, to publish the information of products and services of enterprises through words, pictures and videos, so that the target customers can have a deeper understanding of the products and services of enterprises. Finally, online marketing activities will be realized, corporate brands will be enhanced, and market awareness will be deepened. "

6. blog marketing. Blog marketing is the establishment of enterprise blogs, which are used for interactive communication between enterprises and users and reflect corporate culture. Generally, the contents of enterprise blogs are industry comments, work feelings, mood essays, professional technology and the like, which makes users trust enterprises more and deepen brand influence.

7. Podcast marketing. Podcast marketing is to publicize and promote the brand by implanting advertisements in widely disseminated personalized videos or collecting creative advertisements on podcast websites. Well-known companies extend their brand concept by releasing creative video advertisements, and the brand effect continues to deepen.

8.RSS marketing. Simply put, RSS network marketing refers to the network marketing mode that uses RSS as an internet tool to transmit marketing information. At present, the application of RSS marketing is still in the primary stage, and the research on RSS marketing methods and general laws needs to be deepened.

9.SN marketing. Sn: social network, that is, social network, is the Internet web2. One of the specialities of 0. SN marketing is based on the concept of circle, contacts and six dimensions, that is, the circle with clear theme and the self-expanding marketing strategy of the club. Generally, the member recommendation mechanism is the main form, which provides the possibility for precision marketing, and the actual sales conversion rate is the first choice.

10, creative advertising marketing. Enterprise creative advertising can deepen brand influence and brand building. For example, I have money. This is a purely creative advertisement.

1 1, knowledge-based marketing. Knowledge marketing, like Baidu's knowledge, can enhance user stickiness through questions and answers between users. If you expand users' knowledge level, users will thank you. Imagine, enterprises might as well set up an interactive channel such as online troubleshooting, so that users can experience their professional technical level and quality service, or set up a special area to popularize relevant knowledge to users and update it regularly every day.

12, event marketing. Event marketing can be said to be hype, which can be a valuable news point or a sudden practice. It can be hyped inside and outside the platform to improve its influence.

13, word-of-mouth marketing. Also known as viral marketing, its core content is viral communication events that can "infect" the target audience.

14, wechat marketing. It refers to the process that an enterprise discovers or digs the demand of prospective consumers, and promotes and sells products from the creation of the overall atmosphere and the creation of its own product form, mainly to dig deep into the connotation of products, meet the demand of prospective consumers, and enable consumers to understand products in depth and then buy them.

The above answers are all marketing methods.

1. The marketing means and methods of each industry are different. As a production enterprise of listed new products, the company generally attracts investment marketing through advertising marketing, exhibition marketing, conference marketing and channels.

2. If you open a store to sell daily necessities, you will generally use membership marketing, price marketing and holiday activity marketing.

3. If it is catering, we should first do advertising marketing, membership marketing, holiday marketing, package marketing and price preferential marketing.

4Cs marketing theory (TheMarketingTheoryof4Cs), also known as "4C marketing theory", was put forward by American marketing expert Professor R.F.Lauterborn (1993) in 1990, which is a 4C theory corresponding to traditional 4P marketing. Guided by consumer demand, it redefines four basic elements of marketing mix: customer, cost, convenience and communication. It emphasizes that enterprises should first put the pursuit of customer satisfaction in the first place, then strive to reduce the purchase cost of customers, and then pay full attention to the convenience of customers in the purchase process, instead of deciding the sales channel strategy from the perspective of enterprises, and finally implement effective marketing communication with consumers as the center.

4P: product-product; Price-price; Entry-location; Promotion-promotion

4P refers to four controllable factors in enterprise marketing activities:

1. products: goods or services provided by enterprises to the target market. Product factors include product quality, style, specification, packaging, service and so on.

2. Price: the price when the customer buys the product, including discount and payment terms.

3. Place refers to various ways for products to enter or reach the target market, including channels, regions, places and transportation.

4. Promotion: various activities carried out by enterprises to publicize and introduce their products and persuade customers to buy their products, including advertising, publicity, public relations, personnel sales promotion and promotion activities.

4P combination is a factor that enterprises can control, so enterprises can choose products, product prices, sales channels and promotion means according to the characteristics of the target market, that is, make a "strategic decision of marketing combination". The combination of 4Ps is influenced and restricted not only by the enterprise's own resource conditions and target market, but also by the external "marketing environment". Therefore, it is necessary to closely monitor the trend of its "external environment" and be good at properly combining 4Ps, so that the "controllable factors" of enterprises can adapt to the external "uncontrollable factors". This is the key to the success of enterprise management and the survival and development of enterprises

1, service marketing

A service is an activity, benefit or satisfaction that is used for sale or sold together with a product.

2. Experience marketing

The formation of buyer's market makes consumer demand present some new characteristics. In the consumption structure, the proportion of emotional consumption has increased; Content, personalized demand has increased; On the value goal, pay more attention to the feeling when accepting the product.

3. Knowledge marketing

In the era of knowledge economy, the focus of enterprise management will shift from production to research and development, and from the management of tangible assets to the management of knowledge. At the same time, the marketing methods of enterprises will inevitably turn to a higher level, that is, knowledge marketing will become an important marketing method for enterprises to obtain the market.

4. Emotional marketing

Emotional marketing takes consumers' personal emotional differences and needs as the core of enterprise brand marketing strategy, and realizes the business objectives of enterprises through emotional packaging, emotional promotion, emotional advertising, emotional word of mouth, emotional design and other means.

5. Educational marketing

The marketing of beauty industry has always been closely related to education and training. From the rise of beauty technology training in the early 1990s, the popularity of beauty concept training in the late 1990s, to the expansion of beauty culture education today.