How to do a good job in media planning?

I have five years of experience in media and planning services, and I have a good say in how to do a good job in media planning. First of all, we should understand where the core value of the post of media planning lies, mainly based on the professional research and understanding of the media, to help select effective media in communication projects, to help brands achieve communication goals, and to make the most efficient use of media budget. Therefore, there are three core requirements: one is to fully understand the single media, but to fully estimate the effect of media combination, and the other is to fully understand the media budget. So media planning, mainly to do the following work:

1. Every day, we should have a good understanding of the operation rules, customer groups and communication attributes of all communication channels, master the resources of the channel platform, study the type structure and rules of operation, and analyze its operation mode, crowd positioning, main age groups, preferences, economic income level, urban positioning, education, gender, purchase channels, social class, etc.

2. Accurately understand the customer's brand communication needs, product characteristics, budget, target market for product communication, requirements for media channels, regional promotion or national promotion, etc.

3. Be good at bargaining with media organizations, media people and media platforms, with low purchase discount, high cost performance of resources and reasonable budget allocation.

4. It should be overall strategic and step-by-step, from media selection, cost allocation, media cooperation, schedule frequency arrangement and communication, which to vote first, how to vote, time sequence and content issues, to test the audience's response and adjust the follow-up strategy.

5. Need the ability of cooperation and communication, which is very strong. Effective communication can reduce the cost of time and materials, increase the effect of transmission and communication, communicate and cooperate with the team with the help of the team, and communicate and contact with the product communication content among the media.

Text/South Rust Talent (ID: ID:ilovexiucai), live hard and be careful to pursue dreams. Focus on integrated marketing communication, organizational health and personal growth.