I want to start my own business, successful people to give some guidance!

The entrepreneur's top ten ---- "must kill"

Integrity: entrepreneurship based on the capital

The market economy has entered the era of integrity, as a special form of capital, integrity is increasingly becoming a foothold in the capital of the enterprise and the source of development.

There is a famous saying in the venture capital world: "The first element of venture capital success is people, the second element is people, and the third element is still people." This saying is enough to prove that venture capitalists pay attention to the personal quality of entrepreneurs. In their view, entrepreneurial projects, business plans, business models can be changed in time, only the quality of entrepreneurs is difficult to change in a short period of time.

The quality of the entrepreneur determines the market reputation and development space of the enterprise. If you don't keep "honesty", you may "win for a while", but you are bound to "lose for a long time". On the other hand, the good reputation can bring a rolling source of wealth, so that the business is getting better.

Confidence: the driving force of entrepreneurship

Itsuo Wada, the founder of Japan's Yaohan Group, started out by running a small fruit store, which was burned by a fire and left bare-handed. However, supported by the belief that "you can't build something new without destroying the old," he eventually rose to fame as an entrepreneur.

The will of a person can exert unlimited power and turn dreams into reality. For entrepreneurs, confidence is the driving force of entrepreneurship. To have confidence in themselves, have confidence in the future, to firmly believe that success or failure is not predestined but all * their own efforts, but also to believe that they can overcome all the difficulties.

Courage: the cornerstone of the success of frustration

Silicon Valley has a reputation as a "base camp for entrepreneurship", where every year there are tens of thousands of companies down, but also thousands of entrepreneurs get rich overnight. The famous American entrepreneurship coach John? Neshan said: "The secret of Silicon Valley's success myth is failure. The result of failure may be embarrassing, but it is an inexhaustible teaching material, and the efforts and experience accumulated in the process of failure are the valuable foundation for the next success." Success requires the accumulation of experience, and the process of entrepreneurship is to stumble and crawl through constant failures. Only by accumulating wealth of experience and moving forward in the process of failure can we reach the other side of the shore of success. The U.S. 3M company has a "wise saying" about entrepreneurship: in order to find the prince, you must kiss with countless frogs. For entrepreneurs, we must have the courage to face up to the difficulties and dare to "kiss" the difficulties.

Leadership: the intangible capital of entrepreneurship

A lion leading a flock of sheep is better than a sheep leading a flock of lions. This old Western proverb illustrates the importance of entrepreneurial leadership. The success of a business depends on the strength of the team, but more than that, it depends on the leader himself. Entrepreneurs are a spiritual flag of the enterprise, and their words and deeds will affect the rise and fall of the enterprise. Enterprise culture is called the soul and spiritual pillar of the enterprise. The essence of corporate culture is the entrepreneurial spirit of leadership, which is the cohesion of the staff of an "unrepeatable" wealth, but also the key to the survival and development of start-up enterprises.

Love: the catalyst for entrepreneurial success

In today's increasingly competitive world, the positioning of the public image of products and enterprises plays a key role in the success of entrepreneurship. Being caring is an important factor in forming an honest and favorable business atmosphere. From a certain point of view, love is the "catalyst" for entrepreneurial success. David Packard, the founder of Hewlett-Packard, said, "A company's responsibility to society is far more important than its responsibility to its shareholders." The billionaire lives in a simple house, but has donated countless sums of money to many universities and public welfare foundations. Enterprises form a good social reputation through active social responsibility and enthusiastic support for public welfare, which in turn will have a strong supportive effect on the development of the enterprise. A successful person once exclaimed that sometimes it is better to spend more money on advertisements than to do something beneficial to the society, which is more effective with half the effort.

Social skills: leverage for shortcuts

People used to emphasize entrepreneurship, but now this concept is changing, interpersonal relationships in entrepreneurship is gradually increasing the role of the circle of contacts is increasingly becoming a start-up information, funds, experience, "reservoir", and sometimes even in business activities can play a role in the Sometimes even in business activities can play a magical effect. At present, the role of "friend economy" in investment promotion is becoming more and more obvious. Peking University, China's financial investors club members include investment company bosses, securities dealers, bankers and government departments in the financial aspects of the officials, their hands control 120 billion yuan of capital and unlimited business opportunities.

Cooperative ability: tend to avoid harm to form a synergy

Ji Qi, president of Ctrip Computer Technology (Shanghai) Co., Ltd. told the young entrepreneurs that the success of Ctrip.com, in addition to seizing the opportunity of the rapid development of the Internet at the time, a good entrepreneurial team is the key. "The team members of Ctrip.com come from Oracle Corporation, Deutsche Bank and Shanghai Travel Service, which is a perfect combination of technology, management, financial operation and tourism. We are all working together to share our knowledge and experience, and at the same time avoiding a lot of entrepreneurial "minefields".

Innovative spirit: the vitamins of entrepreneurial success

Zeng Xianzi, the founder of Goldilocks Tie, said, "Doing business requires creativity, not capital!" In the competitive market, the lack of innovation is difficult to stand firm, reform and innovation is always the source of corporate vitality and competitiveness.

Vigor:When it's time to strike

In the entrepreneurial world, it is often the case that risk and opportunity coexist. Entrepreneurs must be good at discovering new things and have a strong desire to explore new things; they must be willing to take risks and try decisively even if they are not fully sure.

Sharp eyesight: the man of the hour is a man of honor

In the business world, eyesight plays a decisive role. Many small entrepreneurs with little capital rely on accurately grasping an inconspicuous piece of information and digging into the "first bucket of gold". When the market economy is just starting out, there are many opportunities, as if you can do anything to make money, as long as you have enough courage and ability. But now every industry in every field are people do, fierce market competition declared "profiteering era" has ended, replaced by "micro-profit era". Therefore, entrepreneurial opportunities must be discovered by entrepreneurs themselves.

The implementation of the full strategy of entrepreneurship

Impulse! is the driving force of entrepreneurship, less impulse, that is, the lack of let go of the fight, the power of the door. But in the impulse of the driving force, entrepreneurship to succeed, or to step by step, in accordance with certain steps steadily, in order to improve the chances of entrepreneurial success.

Find professional business consultant advice

Want to start a successful business, the work of prior preparation is indispensable, before starting a business, you should first consult a professional business consulting organization or consultant. You can pay for some professional consultants, or you can choose some free consulting organizations, such as associations and government agencies.

Writing a business plan

The writing of a business plan is not only necessary but also very important for the whole process of starting a business. Because, through the writing of the business plan, not only can you know more clearly whether the plan is complete and well thought out, and at the same time, you have to find people to invest in the shares or provide advice, so that there is specific content, if you want to apply for youth entrepreneurship loans, you must also attach the business plan.

Starting a business

It is difficult to start a business if you don't have enough money. When entrepreneurs do not have enough money to start a business, the way to raise money, in addition to borrowing from friends and family, you can also try to seek relevant loan resources from the government to solve the problem of insufficient start-up capital.

How to select an industry to decide on a product

Before selecting the industry you want to start a business in, you must first gauge how much start-up capital you have. Because, the total investment in each industry is high or low, and each industry is different, it is important to measure which industries you can do with the capital you have before making further plans. Then, based on the prospects of the industry, your own interests, specialties, inclinations, past relevant work experience, industry competitiveness and other factors, you can evaluate to see which industry you are suitable for and which industry you have the most competitive advantage in.

Learning business skills

After selecting an industry, the next question is how to get business skills? Of course, if you choose a chain franchise, the headquarters will teach all the techniques. However, if you are starting your own business, you must find a way to learn on your own. In terms of learning pathways, there are generally many local skills tuition classes, all kinds of catering, snacks, coffee, bubble tea, flower arrangement, bartending and so on. In addition, some vocational training centers also offer various vocational training courses. Before opening a store, it is best to have hands-on experience in the industry yourself.

Selection of store and decoration

The choice of location has a great impact on the future operation of the store, so be sure to find a store in a good location in the business district. Just in the process of looking for a store, often can not find the ideal store, this time must have the patience to continue to look for, do not give up halfway. Store decoration is related to the business style of a store, and the appearance of the first impression, therefore, the choice of decoration manufacturers is very important, the decoration manufacturer must have the relevant store decoration experience. The choice of store and decoration will become a favorable factor to attract customers.

Business license application

Before opening a business, you must first apply for the relevant license, otherwise it is operating without a license. License application is divided into two kinds, one is to apply for a company license, issued by the Trade and Industry Bureau; the other is a smaller capital, only for-profit business registration, issued by the local county and city business. Most of the stores with small capitals only apply for the profit-making business registration of the business firms. In addition, they have to apply for a unified invoice from the tax authorities, unless they are authorized to be exempted from using the unified invoice, otherwise, they all have to apply for it. In addition to the application for business license, if you want your store to hang a signboard that is not abused by others, but for your own exclusive use, you must also apply for registration of the service mark with the Industrial and Commercial Bureau. The name of the signboard hanging in front of the store, in addition to the name of the text or graphics, may have their own special design, which belongs to the non-commodity type of text and images, called the service mark. It is not the same thing as the company or trade name that you have applied for, and the two names may be different.

Preparing for the wealth of tools and equipment

The next step is to prepare to buy the store's various equipment and wealth of tools, because a store needs to prepare for many things and complicated, in order to avoid omissions, it is necessary to write a list of equipment and equipment to open a store, the details of the various large and small all listed, indicating the name of each device, quantity and unit price, we know how much money is needed.

Opening promotions

When everything is ready, we are ready to choose a date for the official opening. In order to attract customers on the day of the opening, it is inevitable to do some promotional activities, promotional activities are no more than discounts, gifts and lucky draws and other three major types.

Culture is a human being in the long-term historical development of *** with the creation and survival of the material and spiritual existence of the sum. Corporate culture management is based on the concept of "people-oriented" to the main body of the management of people, through a unified ideal beliefs, values, behavioral norms and psychological characteristics of the enterprise group consciousness training, and enterprise system culture, the construction of physical culture, the formation of the best business management mechanism of an emerging management theory.

Enterprises are an important and indispensable part of the development and process of society, as the main purpose of enterprise management is the pursuit of profit, sustainable development, independent innovation and brand. Then, in today's pattern of global economic integration, whether the enterprise can be in the fierce market competition in the continuation and development, corporate culture is an indispensable and important part. I am engaged in real estate property management industry, will now combine experience to talk about corporate culture is the core competitiveness of enterprises.

Whether an enterprise can effectively realize the management of corporate culture depends on the degree of influence of the unity of the corporate culture on each member of the enterprise. If the corporate culture of each member of the enterprise has a strong, profound positive influence and orientation, so that each member can generally have and widely accepted corporate group consciousness and institutional culture; then, this culture is a powerful role in promoting the development of the enterprise, it will produce a strong intangible driving force for the development of the enterprise. On the contrary, an enterprise's cultural consciousness is confused, it is difficult to find substantial consistency in the pluralistic culture, the main subculture contradicts each other, individual and group consciousness contradicts each other, the value norms are not unified, the form is detached from the substance, and the cultural claim is contrary to the cultural practice, then it will be difficult for the enterprise to develop the enterprise culture.

The role of members and groups of corporate culture

It was mentioned earlier that whether an enterprise can effectively realize the management of corporate culture depends on the degree of influence of the unity of the corporate culture on each member of the enterprise. Simply put, it is the process of business management behavior whether the staff's recognition and acceptance, as well as the staff's response to the degree of such behavior. For example, "Vanke" emphasizes in its employee handbook that "a healthy and fruitful life, without satisfied employees, there will be no satisfied customers". Of course, corporate culture is not a transplantable commodity or object, so I will only give you an example here. It is undeniable that the staff is the creator of enterprise development and profit, the important force to gain market share; their own employees are not satisfied with the internal management, not satisfied with the complex interpersonal relationships, the creation of the value of not getting a sense of identity, the work is not at least respect, the enterprise does not form a strong cohesion, etc., how can they create the best service or product? How can they create the best service or product? How can the service provided by the enterprise or the product produced be satisfied by the customers? Therefore, the enterprise culture to get the staff's recognition, and further let the staff to play their potential creativity, not that the managers of the enterprise through their own will to these cultures or concepts, hard stuffed into the body of the staff, but emphasizes the two-way communication interaction. As far as I know, some corporate employees every year on their birthdays, will always receive a birthday card signed by the general manager of the birthday card or books and other memorabilia, which reads "I wish you a happy birthday, thank you for the company's contribution and efforts," although the commodity value of these things is not too high, but the intangible value of this full of care is far more than the market to buy the goods have more value and meaning.

Corporate culture, if recognized by the staff and play its role will form a higher level of conscious behavior, of course, this requires a variety of management methods in line with the characteristics of the enterprise itself, such as a level playing field, incentives, training and assessment mechanisms. Why "Haier" can become one of the world's top 500 companies, with the world's home appliance industry "giant" title to stand in front of the country and the world, which is the corporate values, corporate philosophy can be recognized in the staff, the personal value of the workers to be embodied in the corporate values and personal values can be unified. Values and personal values can be unified; make employees willing to pay for the enterprise, they will consciously find themselves in the work or service process is inadequate, consciously accept the correction, consciously innovative services. As early as in the last century, the Western management scientists and psychologists, Maros' hierarchy theory (physiological needs → security needs → social needs → respect needs → self-actualization), pointed out that the enterprise should pay attention to the needs of the employees; if the employees have a high sense of identity and sense of belonging to the enterprise, the unity of the corporate culture will be formed. Therefore, shaping a good corporate culture atmosphere will make this intangible value of the enterprise into a tangible product or service, which will have a great effect on the development and growth of the enterprise.

Corporate culture in the group role is based on the role of members to play a deeper level of team role. Management scientists Homans' group system model (its function: to complete the tasks given by the organization, improve the level of members' ideas, knowledge and skills, the formation of new synergies, to meet the psychological needs of members), illustrates the role of the team. So, how can companies put this group atmosphere, the formation of a culture with good team spirit?

First of all, the enterprise should create an easy, simple interpersonal relations, when the enterprise employees in the complexity of interpersonal relations and even not improve, every day to deal with the complexity of interpersonal relations, will not be able to form a strong and powerful synergy. As business managers to fully create a team atmosphere of corporate culture, many companies set up committees within the organization, such as the "Staff Committee", "Technical Committee", which is very good to create a team atmosphere, the formation of a team consciously to the Spontaneous culture, from the management point of view is to achieve a resource **** enjoy the purpose. According to my unit engaged in the understanding that certain enterprises in fact, not a lot of talent, the counterpart of professional talents and even graduate students, PhDs, MBA degrees accounted for the proportion of talent and not a lot of people should come to say that there will be a certain degree of competitiveness in the market, however, on the contrary, which is a big reason is that the enterprise did not create a culture of teamwork, did not form a synergy between the functional departments and the formation of business departments a The phenomenon of the respective government.

Secondly, the ability to assemble an optimal team depends on whether the team is harmonious, whether team members get along well, and so on. If some team members feel that "no one cares about me, everyone is doing their own thing," or if they are angry with someone on the team, or if they have trouble tolerating the team leader's management style, they won't be able to give their best effort and won't be able to work well with others. The performance of the whole team is weakened as a result. Then, as a manager or department head, it is necessary to timely unblock, coordinate this relationship and improve the improper management methods, improve the individual's awareness of the team, the formation of team culture concept.

Ensure smooth communication corporate culture environment

The purpose of communication is to make each other clear your thoughts or ideas, to get *** knowledge, or to find out the similarities and differences, or to find problems, solve problems. Corporate culture to emphasize the "communication", imagine perhaps we work or in conversation with customers, a lot of problems and views, and not who is correct who is not correct, a big reason for not standing on the other side of the point of view to look at the problem, communication does not necessarily have to achieve the purpose, but communication needs to be able to identify the differences and similarities, and then *** the same Find problems, solve problems, so as the enterprise's internal communication smooth or not, will indirectly affect the communication of external customers. Therefore, the enterprise should provide a good communication platform to form a good communication atmosphere.

The atmosphere of communication is not limited to the communication from top to bottom, everything is only what the leader says. With the degree of specialization continues to refine the diversity of information technology, no matter how capable managers, if not through the establishment of horizontal, vertical, multi-level communication, it is difficult to control the lifeblood of the enterprise. Then we advocate this kind of diversified communication, the need for enterprises to create a good communication platform, this kind of diversified communication to form a culture, improve employee participation. If smooth communication channels and a good communication atmosphere, we arrange the work, employees may take the initiative to complete the situation feedback with you, the process of difficult problems will be to others or superiors to seek assistance or guidance, which greatly improves the efficiency of the work.

Particularly in the service industry, the nature of its strong, complicated, service-oriented, more need to have a good communication atmosphere. Many companies excellent practice not only advocate the content of diversified communication, but also the establishment of external good communication channels, such as: regular meetings, regular staff talk, general manager of the reception day, the views of the letter box, the establishment of the network communication network, and so on.

To play a good corporate culture and communication atmosphere is not limited to the communication of affairs work, we have talked about "the role of members", communication is also so, now "people" need physical, safety, social, respect, self-realization Nowadays, "people" need physical, safety, socialization, respect, and self-actualization. People are not like machines that operate constantly, but have a mind, the main object of communication is still people, through communication to achieve the purpose of stabilizing the staff's emotions, state of mind and eliminate misunderstandings.

The role of corporate culture on talent

It can be said that having reasonable staffing and giving full play to the role of talent will be an important core competitiveness of the enterprise. Is everyone able to fulfill their tasks excellently in their work, and can all the introduced talents play their roles? I think it's not just a matter of salary mechanism, but more importantly whether there is a fair competition for the development of the platform and the full realization of the value of self-realization, which is an important role played by the corporate culture.

With the continuous improvement of the market economic system, in the national macro-control, business operations have been a micro-profit nature, only to play the role of talent to create business profits, branding effect in order to enhance market competitiveness. Under the premise of the same jobs and salaries among enterprises, who can retain talent, give full play to the role of talent, the key is the value of the enterprise and the value of the individual whether there is a difference in the emergence of such a difference is improved; otherwise, only the most basic role of the staff to play the "so-called bosses to give how much wages, how many things to do". Can not talk about initiative, enthusiasm, mobility, and even lead to brain drain. On the contrary, if the enterprise has a good guide to the staff's corporate values, there is a kind of upward environment and the opportunity to play, in addition to the completion of the staff to complete the task, may also pay more for the enterprise's contribution, and even create unexpected value. Because the enterprise can give him a sense of identity, value can be well reflected and play.

Many corporate cultures emphasize "employee first", such as "Vanke", why their team can create that good performance? There is no doubt that the company has a group of responsible and dedicated talents. Enterprises emphasize the dedication and hard work, enterprises respect the efforts made by the employees, the efforts made will be rewarded and recognized; enterprises motivate employees from many aspects, give employees care and help, through good training mechanism and career planning, make employees achieve their goals, so that the value of the employees can be realized; enterprises have a fair competition platform, and advocate both competition and cooperation. The company has a fair competition platform and promotes both competition and cooperation in the cultural atmosphere; employees get happy work and life in the relaxed atmosphere and simple interpersonal relationship.

The role of corporate culture on execution

In terms of the execution of corporate culture, we can associate it with the fact that the transportation in ancient times of our country mainly relied on horse-drawn carriages. First of all, there is a story about two horsemen: a businessman from the same place at the same time, respectively, two batches of the same weight of goods, entrusted to a person called "Mazudev" and another person called "Mazidev" to transport to the same port. As a result, "Mazudev" arrived one day earlier than "Mazidev" and loaded the goods into the cargo ship, and from then on, the merchant entrusted all the goods to him for transportation. For a long time, "Mazdeev" could not find any merchants, so he asked "Mazdeev" for advice, "My horses are as strong as yours, and your wagons run faster than mine," "Mazdeev" told him. "Mazdeev told him, "Not only do I give my horse enough food to eat every day, but I also spend a lot of time every day playing with it, talking to it, chatting with it, and even sleeping next to it. After listening to the words of "Mazedeif", "Mazedeif" also followed the words of "Mazedeif" to do, not long after his own carriage ran fast, business is also more, and finally he The horse has feelings just like a human being," he said.

Of course, business operation is much more complicated than the "carriage story", but it can be said that a decision or program is not the leader's right to use his position to say a word, and it will be done well. At the same time, the above story also reflects a problem of efficiency, if there are many problems in the implementation of the process, there is no doubt that it will affect the efficiency of the work, an enterprise without efficient operation mechanism, will affect the development of the enterprise and business.

Improve corporate execution, in addition to a reasonable organizational structure, division of labor, improve information communication channels, personnel quality, supervision and management and other scientific management methods, not to mention the support of a good corporate culture. In China, "Haier" is the first to use {"process management"} method to improve the implementation and efficiency of the enterprise, while the enterprise has formed a highly efficient culture, implementation, high efficiency, efficiency these have been agreed upon, simply put or The role of "people". So how to improve the implementation of corporate culture?

First of all, the enterprise according to their own characteristics to establish efficient implementation procedures, and the formation of a corporate culture of implementation, including: the accuracy of the goal, the degree of quantification, operability, etc., the specific time schedule, the concept of the order of the implementation of the division of labor, cooperation, feedback, implementation of the situation of the supervision and inspection, and so on. Enterprises put some efficient implementation of the program through the entire staff, so that employees understand, accept and be able to apply at any time.

Secondly, the establishment of the team execution culture;

The implementation of the aforementioned is mainly the role of "people", enterprises should create both division of labor and cooperation in the implementation of the culture, and proactively carry out information letter communication and feedback. Let the staff in the implementation of the formation of a responsible, dedicated spirit, such as "Haier" culture "everyone is in charge of everything, everything is in charge of", only to form such a culture, the implementation of the power to get a full play.

Lastly, the execution should be combined with scientific management methods

Corporate culture should create a variety of incentives, should be appropriate to the authorization of the middle and lower levels, give full play to the potential of the staff, innovation; on the one hand, it can improve the enthusiasm of the grass-roots personnel, initiative, on the other hand, you can cultivate more talent for the development of the enterprise and the growth of the increased capital. In order to strengthen the implementation of the enterprise, should be combined with the enterprise's system, to put an end to the phenomenon of power, job, profit is not equal.

Corporate culture is not a commodity that can be transplanted

Enterprises do not have a corporate culture is the most stupid behavior, but corporate culture is not a commodity that can be transplanted, in the market can only buy is the most basic knowledge. Once a lot of friends and engaged in the same people, often to my work in the community, office visits, I said to them "Welcome to your visit to guide" but the only thing - corporate culture you can not take; even if you copy the past, but also can not play the role of the slightest! Even if you copy the past, it will not play the slightest role, in some cases may lead to counterproductive, because the characteristics of the enterprise, the growth experience, the development strategy of the enterprise is not the same. Corporate culture is based on the characteristics of the industry, business growth and development in the continuous accumulation and in the development of continuous reform and innovation, so as to form their own corporate culture and behavior, I think it can not be copied or appropriated.

Organizational learning corporate culture

Today's knowledge and information in the constant change, the enterprise can not stay in the past to achieve results, to enhance the competitiveness of enterprises, must form an organizational learning corporate culture environment. This is not only the need for corporate competition, but also the needs of employees. At present, many companies spend a lot of money on staff training, the purpose is to continuously update the knowledge of employees, improve staff efficiency, cultivate talent, and enhance the core competitiveness of enterprises. Today's service industry, has started from the beginning of the smile service → star service → personalized demand service → beyond customer demand, smile service is already the most basic, then, or stay in the beginning of the stage, has lagged a beat. Organizational learning culture should be formed to take the initiative ?ú conscious behavior, so as to form the enterprise from the active innovation ?ú independent innovation behavior. At present, China's automotive industry, high-tech industries are heavily advocated independent innovation brand, indeed, we can not always walk behind others, can not do a lifetime as a follower, we must learn to have their own core brand, core competitiveness, to be a frontrunner.

On the other hand, the enterprise as long as the establishment of organizational learning culture, in order to meet the demand for talent, a high turnover rate of enterprises, a big reason is that, in the enterprise does not get the opportunity to learn and training, that is to say, not satisfied with the enhancement of the ability of the staff; nowadays, the competition for talent is fierce, as the staff at least want to get the ability to improve the enterprise.

Now "a special" to fight the world is no longer feasible, the organization of learning enterprise culture should train composite talents, both know how to operate and know how to manage, both know how to manage the technology and know how to manage the talent, which is the most needed talents. Nowadays, management, technology, information to form three major resources, enterprises should be through the establishment of a learning culture, make full use of these resources, so that enterprises get continuous innovation and development.

Enterprise development process should continue to carry forward the history of excellent culture and continuous cultural innovation

Corporate culture is based on the characteristics of the industry, business growth and development in the continuous accumulation and in the development of continuous reform and innovation, so as to form their own business in line with the survival and development of the culture and behavioral norms. The development of things is the law of zigzag rise, the enterprise also like people to go through the germination or emergence stage, growth and development stage, maturity stage, attenuation stage, until the disappearance of its business purpose is to make profits and the continuation of the life of the enterprise. Then, the enterprise culture is to accumulate and develop in the various stages of the development process in line with the excellent management experience, methods and styles of their own enterprises, and constantly applied to the management of the enterprise, so that the continuous development of enterprises to extend the vitality.

Mention of "Haier" will be associated with the current Haier Group Chief Executive Officer - Zhang Ruimin, eighteen years, Haier Group has been a shortfall of 1.47 million yuan of the collective plant, the development of a global turnover of 711 billion yuan in 2002, and the first brand in China. In the past eighteen years, Haier Group has developed from a small collective factory with a loss of 1.47 million yuan to the No. 1 brand in China with a global turnover of 71.1 billion yuan in 2002, and has gained a higher and higher reputation in the world. In management practice, Zhang Ruimin will be the essence of traditional Chinese culture and modern Western management ideas, "eclectic, innovative development, self-contained," creating a rich Chinese characteristics, full of competitiveness of the Haier culture.

"Haier" is in the development process to carry forward the history of excellent culture and continuous cultural innovation, making the enterprise stronger and stronger, bigger and bigger. Therefore, enterprises in the development of the accumulation of cultural essence conducive to the development of enterprises, learning modern management ideas, theories and methods, to promote enterprise reform and innovation, and take the road of sustainable development. China's ten-year cultural revolution is a good lesson, Comrade Deng Xiaoping said "reform and opening up" is the only way out of China, the fact that the cultural maintenance and innovation.