What are the advantages of Changan Automobile? Why does it always break through in adversity?

Changan automobile seems to be able to hold its head high. In July 2020, the sales of its various models increased greatly. Among them, CS75 successfully rushed to the second place in the SUV market, the newly developed online celebrity model UNI-T sold over 10,000 in the second month, and Yidong climbed to the first place in the sales category of its own brand cars. From June 5438 to July, Changan Automobile sold a total of 464,400 new cars, surpassing Great Wall and SAIC, becoming the second-highest self-owned brand car enterprise after Geely Automobile.

Changan automobile, why counterattack?

Incomplete Statistics of Changan Automobile Sales

In the context of the decline in sales of many car companies and the intensification of industry differentiation, what did Changan Automobile rely on to successfully counterattack and usher in its own spring? We think these three axes.

The first axe: image design

China people love beauty more than anything else, which is vividly displayed in the automobile consumption market. A car with attractive face value is half successful from the beginning. Two or three years ago, SAIC Roewe series, Chery Arrizo series, Geely Emgrand series, and Zotye Automobile. Now, SAIC MG series and BYD Dynasty series have achieved or are achieving long or short sales myths with excellent originality or high imitation.

Changan Automobile is better than blue in shine on you, and its beautiful appearance and interior design are supplemented by rich functional configuration, which makes consumers who advocate face value, especially young consumers who buy cars for the first time, flock to it.

The second axe: power technology

As early as five years ago, Changan Automobile started the Blue Whale project, and in the last year or two, it successively released two blue whale turbocharged engines, 1.4T and 1.5T. Especially, the technical parameters of1.5t blue whale engine not only exceeded the same displacement engines of all domestic automobile manufacturers, but also were comparable to those of some joint venture brands of 2.0T turbocharged engines.

Changan automobile, why counterattack?

Chang' an yidong PLUS

Changan automobile is a blockbuster.

The third axe: marketing by taking advantage of the situation

Long-term market trust cannot be cultivated only by superficial value without connotation. Changan Automobile has been accelerating the innovation of vehicle design to meet the increasingly critical market demand, and at the same time, it continues to bring order out of chaos in the direction of engine technology.

The success of the blue whale strategy has given Changan Automobile sufficient marketing confidence and attracted the attention of countless consumers. People are surprised, then excited, then proud, and then tell each other. Changan Automobile has produced immeasurable brand promotion in Weibo, Q&A and other content platforms without spending a penny.

At the same time, unlike other car companies, which are used to borrowing hunger marketing strategies when launching new cars, most of Changan Automobile's new car launches will complete the exhibition of national distribution outlets one week before listing, so that potential consumers can witness it with their own eyes, which may also reveal Changan Automobile's confidence in its new models.

Changan automobile, why counterattack?

Chang'an University

Changan Automobile is undoubtedly a successful counterattack. It doesn't matter whether the ending of this drama can further surpass Geely Automobile to become the sales leader of its own brand in 2020.

However, while Changan Automobile is making great strides, we can't ignore its two problems that can't be ignored, especially for ignorant consumers.

First, the early 1.5T engine of Changan Automobile had the problem of increasing oil batch. The new blue whale high-power 1.5T engine has not been tested in the market, and its stability is unknown.

Secondly, including CS55 PLUS, CS75PLUS, UNI-T, Yidong PLUS and other models equipped with blue whale engines, almost all automatic gears have been replaced by dual-clutch gearboxes, which has poor reliability.

Judging from the test drive time, Changan Automobile's courage to run upward is commendable, but there are some aggressive risks, so it is difficult to maintain the results of the counterattack, otherwise it will gradually decline like Great Wall Motor.