How to break the dilemma of home appliance industry

According to Foresight Industry Research Institute's 20 16-202 1 Analysis Report on E-commerce Development Mode and Enterprise Investment Decision of China Household Appliances Industry/Report/Detail/A74A087c1304A32.html, under the influence of Internet thinking, household appliances enterprises are also facing a new round of challenges. With the trend of the Internet becoming stronger and stronger, traditional household appliances have also come.

From June 65438 to April this year, the main business income of household appliances industry was 4 17.95 billion yuan, with a cumulative year-on-year increase of 9.5%, and the total profit was 2 159 billion yuan, with a cumulative year-on-year increase of 24.7%. Specific to the operation of the home appliance industry, the output of major home appliances decreased compared with the same period of last year, but the profit level was better than that of the same period of last year, which was closely related to the overall product structure optimization.

According to the data, in the period of 6543810-May, the investment in fixed assets of electronic information industry was 406.6 billion yuan, up by 13.5% year-on-year, and the growth rate of fixed assets of electronic information industry was169.5 billion yuan, up by10.2% year-on-year, which was 22.5% lower than that in June. Among them, the investment in audio-visual field of household appliances continued to decline, with a year-on-year decrease of 13.7%.

Under the influence of internet thinking, the focus of the whole household appliance industry has shifted, and the supremacy of user experience has become the development focus. At the same time, transnational cooperation has become the norm. In the first half of the year, many home appliance companies cooperated with internet companies to release smart new products, actively build an internet ecosystem, form complementary advantages, and attract consumers to the greatest extent.

Weibo from Pan Jiutang, an analyst in the mobile phone electronics industry, shows that LeTV and Xiaomi TV have entered an outbreak period, so home appliance manufacturers should be careful, which also reminds them to transform in time. The home appliance industry has always been regarded as an industry that relies on policy growth, especially in recent years, the stimulus policies have overdrawn the consumption power of users, and the kitchen appliance industry has become the industry with the highest degree of marketization and the most complete competition in China. Therefore, home appliance enterprises must see the situation clearly and make transformation, which is also a difficult problem for home appliance enterprises in the future.

Home appliance companies should pay more attention to the application of big data while transforming the Internet. In the era of big data, users should be the core and focus of enterprises. The basis of home appliance enterprises will be product quality and service quality. By digging deep into big data, we can design products that best meet users' needs, and let users actively participate in interaction and even product research and development, thus enhancing user experience and expanding market share.