Traditional Culture Encyclopedia - Traditional festivals - What is the difference between the data platform of decision-making dogs and traditional enterprises in the way and results of market research?
What is the difference between the data platform of decision-making dogs and traditional enterprises in the way and results of market research?
There are mainly the following differences:
Data acquisition methods are different: traditional enterprises survey data through offline stores and offline consumers, and big data platforms collect sales and text data from online e-commerce platforms and media platforms;
Data analysis methods are different: traditional enterprises are data statistics plus analysts, and big data platforms are technical text analysis and semantic analysis plus data analysts;
The analysis results are different: traditional enterprises mainly output research reports, and big data platforms display data intuitively online.
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