Traditional Culture Encyclopedia - Traditional festivals - Brief introduction of LU ZHOU LAO JIAO CO.,LTD Co., Ltd.

Brief introduction of LU ZHOU LAO JIAO CO.,LTD Co., Ltd.

Luzhou liquor industry started in Qin and Han Dynasties, flourished in Tang and Song Dynasties, flourished in Ming and Qing Dynasties and developed in New China. LU ZHOU LAO JIAO CO.,LTD Group is a century-old famous wine enterprise in the same strain and enjoys a good reputation at home and abroad. It is a large-scale state-owned backbone liquor group developed on the basis of 36 ancient liquor workshops in Ming and Qing Dynasties.

LU ZHOU LAO JIAO CO.,LTD has a long history and is the birthplace of Luzhou-flavor liquor in China. With its unique advantages, it is unique in China wine industry. It has the earliest building in China (built in A.D. 1573), which has the longest continuous use and the most complete protection. 1996+02 the State Council was approved as the first batch of national key cultural relics protection units in the industry, and in 2006 it was listed in the Preparatory List of World Cultural Heritage by National Cultural Heritage Administration. As the only representative of China Sichuan Liquor and Luzhou-flavor Liquor, "LU ZHOU LAO JIAO CO.,LTD Traditional Brewing Skills" was selected into the first batch of "National Intangible Cultural Heritage List" in May 2006, becoming the only enterprise with "double national treasures" in the industry. Luzhou Laojiao Tequ is the oldest four famous wines in China. Won the gold medal of 19 15 Panama Pacific Expo, and was identified as a typical representative of Luzhou-flavor liquor by the state at the first tasting in China on 1952. It is the only Luzhou-flavor liquor that won the title of "China Famous Liquor" for five consecutive years. Its registered trademark of Luzhou brand is the first batch of top ten well-known trademarks in China, Guojiao brand is the only national well-known trademark of liquor in 2006, and LU ZHOU LAO JIAO CO.,LTD brand is also the national well-known trademark in 2008. Since then, LU ZHOU LAO JIAO CO.,LTD Co., Ltd. has become the only enterprise in the industry with three well-known trademarks in China.

The company is rich in resources. Old pits 10086, in which old pits over a hundred years old 16 19. First, the company has accelerated the construction of infrastructure, technical facilities, talent system and management system. The original liquor inventory plan is expanded from 80,000 tons to 200,000 tons, and the modern packaging capacity reaches 6.5438+0.5 million tons, which can reach 500,000 tons through the construction of Luzhou Liquor Industry Centralized Development Zone. There are two "China Brewers", five national liquor judges, hundreds of brewing technicians, and a strong team of management talents, scientific and technological talents and marketing talents, forming a "talent paradise of LU ZHOU LAO JIAO CO.,LTD Co., Ltd.".

Based on the quality concept of "making wine with virtue and treating people with sincerity", the company strives for perfection in product quality and produces high-quality Guojiao 1573, century-old LU ZHOU LAO JIAO CO.,LTD, Luzhou Laojiao Tequ and LU ZHOU LAO JIAO CO.,LTD Luzhou-flavor classics.

LU ZHOU LAO JIAO CO.,LTD Group has set the development goal of achieving comprehensive income of 654.38 billion yuan in 2006 and 654.38 billion yuan in 2006, and is committed to building China Wine Valley, the largest centralized development area of wine industry in China. Implement the brand strategy and sustainable development strategy of "double-brand construction and multi-brand operation", take the wine industry as the core, realize expansion with the organic combination of traditional manufacturing industry and capital operation, and form a large-scale modern group enterprise integrated into economic globalization, and build LU ZHOU LAO JIAO CO.,LTD Co., Ltd. into an aircraft carrier of the global wine market and a backbone enterprise of the global wine industry.