Physical store Dragon Boat Festival marketing activities program

May 26th - June 10th

Second, the place:

Jinjiang Hotel

1, so that customers understand the Jinjiang Hotel, to eliminate the customer's consumption of a variety of class concerns.

2, to enrich the traditional festivals to celebrate the atmosphere, stimulate affectionate consumption;

3, the development of existing site resources, mobilize the business potential of the slow hours;

4, cohesion of the hotel sales force, mobilizing the enthusiasm of all the staff, bundled business.

Fourth, the public object:

The Dragon Boat Festival during the casual guests, families, friends and relatives.

V. Positioning:

"Melting Dragon Boat Festival love reunion family Wanxing" in Qiyang hotel consumption level is increasingly becoming a high-grade situation, first in the advertising campaign on the unique, innovative activities, refreshing, to create a holiday on the Warm and welcoming atmosphere.

Sixth, the combination of promotional activities

1, the guest room department to take "send food and beverage consumption volume" business strategy, every cash to open a room to send 20 yuan food and beverage consumption volume.

2. The Food and Beverage Department will carry out the following promotional activities in the name of the "Dragon Boat Festival Reunion Home Wanxing".

1), food city dishes at 10 yuan, Yanjing pure beer buy one get one free.

2) 20% discount on food at VIP lounge. Consumption of more than 300 yuan to send consumption volume of 20 yuan, and send ktv afternoon game (excluding seafood, abalone, shark's fin and swallow, boiled soup, cigarettes and alcohol).

3), the Dragon Boat Festival culture as the content of the launch of a variety of family gatherings suitable for the exquisite and affordable Dragon Boat Festival Garden Banquet, booking the Garden Banquet to send ktv afternoon field. And launch several special price Dragon Boat Festival dishes.

Entity store Dragon Boat Festival marketing program 3

First, the object of the activity

Peixian Rural Commercial Bank online banking, mobile banking (client), microblogging banking, round Ding card users.

Second, the activity time

June 5, 20xx - June 18, 20xx.

Third, the theme of the campaign

Dumplings, thanksgiving for the father's love

Fourth, the content of the campaign

1, the first gift: the Yuanding card users have a gift of consumption

During the period of the campaign, the Bank's Yuanding card new and old customers who hold the card in Xuzhou, Guihe Department Store, Peixian Yanshan Hualian, the first time in the world, the second time in the world. During the campaign period, new and existing Yuanding Cardholders who have made 2 purchases at Xuzhou Guihe Department Store, Peixian Yanshan Hualian Supermarket, or have spent RMB 288 or more, will be entitled to a set of towel gift box. Places are limited, first-come-first-served (limited to the first 100). Each customer is limited to one.

2, the second gift: mobile banking, online banking, new user transactions have gifts

During the activity period, for the first time to open and use the Peixian Rural Commercial Bank, online banking, mobile banking (client) transfers, bill payment success of the customer, you can get an exquisite gift. The gift rules are set as follows:

(1) A gift box of rice dumplings, limited to the first 100 on the day of the Dragon Boat Festival.

(2) 30 yuan mobile rechargeable card, limited to the first 100 (and dumplings gift box activities can not be participated at the same time).

The above prizes are limited to one per customer.

3, triple gift: provincial WeChat bank attention gift

During the activity period, (1), where the attention of Jiangsu Rural Commercial Bank WeChat bank and successfully bound Yuanding card and successful cardless withdrawals of customers, you can get 10 yuan of cell phone bills. Places are limited and available on a first-come-first-served basis (limited to the first 500). Each customer is limited to one claim.

(2) All customers who follow WeChat Bank of Jiangsu Peixian Rural Commercial Bank and successfully bind the Yuanding Card will be entitled to one lucky draw opportunity. The prizes are as follows:

First Prize: 10, a 60g silver bar

Second Prize: 200, a 30 RMB mobile rechargeable card

Third Prize: 1,000, a 10 RMB cell phone bill

4. Quadruple Gifts: Yuanding Card, Mobile Banking (Client), and Internet Banking Moving House Gifts

Wherever the month of January-May 20xx Bank card, cell phone banking (client), Internet banking customers who have not had transactions, during the activity period, as long as the occurrence of a transaction amounting to more than 100 yuan will be given 20 yuan of cell phone bills. (Limited to the first 500 each customer can only be claimed once.)

First, the background

The fifth day of the fifth month of the lunar calendar each year, is rich in folklore and traditional culture of China's festivals - the Dragon Boat Festival, this year is June 20 (Saturday). The origin of the Dragon Boat Festival was initially to commemorate the patriotic poet Qu Yuan, but in modern life, more importantly, is a symbol of eating zongzi, drinking yellow wine, inserted bushels of leaves, etc., to meet the people "drive away evil spirits, disinfection, avoiding disease" of the psychological, but also to celebrate the festivities of the joyful atmosphere, therefore, according to the characteristics of this festival, the special development of the promotional plan to improve the profits of the supermarkets and visibility.

Second, the activity time

xx year xx month xx ~ xx month xx

Third, the activities

The promotion process is specifically divided into the festival before the festival, the festival, the festival is divided into three stages:

1.

Second, do a good job of publicity

holiday a week before the start of publicity, the way POP advertising, media publicity, color publicity, etc.

1, the two "rice dumplings banner" hanging publicity in the stores;

2, the Division Division's DM Express publicity (distribution of the number of annexed); DM Express the first and second issue of 40,000 copies, the third issue of the single newsletter! 40,000 copies of an average of 1,800 copies per store (such as Ancestral Temple Lillian,

Lotus closer to the store from the cost point of view can be appropriately reduced in number)

3, off-site posters and on-site radio publicity.

Third, the choice and layout of promotional venues

The store is more important to the product, there is a strong willingness to cooperate, willing to cooperate with the factory promotions, stocking, display, concessions, publicity, pricing, etc. (especially for the supermarkets that have a reputation for smashing the price of the cooperation must be careful); high pedestrian flow, good image, good location. Inside the store can follow the magnet point effect of the layout, requirements: highlighting the theme, atmosphere, eye-catching, innovative and creative

Fourth, promotional merchandise warehousing storage

To find a good promotional stocking point, easy to pick up, replenishment, should also pay attention to promotional several days of the safety of the goods, the quality of the goods, and other aspects of the problem

Fifth, the establishment of a variety of promotional alternatives to avoid unexpected problems affecting the progress of the promotion

V, the establishment of a variety of promotional alternatives to avoid The festival stage:

I. Promotional activities (three)

On-site promotion of rice dumplings

Activity time: xx xx ~ xx xx

Activity methods: storefront display, bundled sales, enough to buy free gifts, free tasting, now do it.

1) Where in these days in the supermarket shopping amount reached 50 yuan can get a package of special rice dumplings (prizes can be sponsored by the manufacturer), and so on, buy more, get more.

2) and combined with the characteristics of the Dragon Boat Festival, a number of other related pastries and other food products to provide special sales, stimulate consumers to buy desire. Single product about 100, of which 50 food, non-food 25, 25 fresh.

3) the use of some marketing techniques, such as some of the goods limited to a limited period of time to buy, rice dumplings, salt eggs, eggs gift box can be taken in the Dragon Boat Festival three days before the "big sale" sales.

Smell the rice dumplings

Activity time: June 19 - 21

Activities: Where in the June 19 - 21 promotional time, in the supermarket a one-time shopping full of 55 (Dragon Boat Festival, May 5) yuan of customers, with a computerized ticket can participate in the "Smell the rice dumplings" activities.

The activities of the program are as follows

Activity mode: in the supermarket consumption of 55 yuan customers with a small ticket to the supermarket reception to register for the competition, the staff will give each participant issued an eye mask, the game group, each group of five people, the game began when the players will be blindfolded, through the dumplings of the fragrance of the dumplings distinguish dumplings fillings, within the time limit to sniff out the most win, the game to take the top three issued gifts.

First place: a Dragon Boat Festival gift package (worth 100 yuan)

Second place: a box of Gaoyou duck eggs (worth 50 yuan)

Third place: a vacuum-packed roasted duck (worth 20 yuan)

Strong 55 to send a good gift

Activity time: June 19, 20xx ~ 21

Activity content: Where in the activity period of 17:30 ~ 21

Activity content: All in the Activity content: all in the activity period of 17:30 ~ 21:30 in the supermarket shopping full of 55 yuan can participate in word activities.

Activity rules: customers full of small tickets to participate in this lottery, in the pre-prepared prize box, placed on behalf of different gifts of ping-pong balls, balls printed with different numbers, different numbers can be exchanged for different gifts.

Ball No. 15 One gift worth $1 200 copies/day

Ball No. 25 One gift worth $2 100 copies/day

Ball No. 35 One gift worth $5 20 copies/day

Ball No. 45 One gift worth $10 40 copies/day

Ball No. 55 One gift worth $20 40 cents/day

II. Activity Support

1. Purchasing Department contact to negotiate 5000 rice dumplings to do customer gift;

2. Purchasing Department contact to negotiate 1000 pounds of rice dumplings material and hold a rice dumplings sniffing contest;

3. Post-festival Stage

I. Summarization of the promotional activities of this promotional activities (combined with the fixed procedures for analysis)

II, Customer satisfaction tracking survey.

I. Purpose of the activity & Ideas

Purpose of the activity. : To take the Dragon Boat Festival as an opportunity to organize a themed activity, to increase the joyful atmosphere for the project, to enhance the satisfaction of owners and customers of the project, and to strengthen the communication between the owners, customers, and the company. In addition, it can also accumulate potential customers for the sales of the project.

Activity Idea: Embody the Dragon Boat Festival customs in the form of dumplings, colorful egg DIY activities, tying the wormwood, presenting scented sachets, and increase the festive fun with the park points redemption activities, so that the guests can intuitively feel the products of the project and the cultural atmosphere of life given by the project.

Second, the activities of the overview

1, Activity Time: xx June 23, 14:30-17:00

2, Activity Location: xxxxxx

3, Activity Theme: dumplings of Dragon Boat Festival DIY, love to play with the gift of waiting for you!

4, the invited crowd: project owners, potential customers and visiting customers, the company's relationship with customers.

5, the expected number of visitors: 150 - 200 people

6, the main content of the event: the scene of eggs, dumplings DIY, happy farm labor; park points for prizes (such as pinball, dart king of the fight, wisdom, etc.).

7, the organizer: ivy sales

Third, the activities of the site layout

1, park outside the sales department of the fountain: the door set up a signing table for guests to sign in. Each guest issued a mugwort, an activity points book, the guests with children also need to issue a scented capsule, guests in the signing table beside the tie on the mugwort; sales department door to the right placed in the activities of the process of display racks and activities of the regional distribution map display racks, fruits and cold drinks.

2, Park Lane sales department entrance lawn: game activity area and on-site dumplings DIY, property management to provide some tables and chairs placed. The staff will take photos for customers.

3. Inside the sales department: on-site dumpling DIY area and points redemption area.

4, the park hillside lawn: the site is mainly used for the wisdom of the big breakthrough activities, in the rope pasted some small tasks and customs related to the Dragon Boat Festival and other questions and answers.

5, happy farm: placed labor tools, buckets, plastic scoops and so on.

Fourth, the activities of the invitation mode:

1, invitation time

1) invitation date: June 14 to June 22 for the activities of the invitation date.

2) Registration time: June 22, 17:00 pm for the registration deadline.

2, the invitation mode

1) handed over the owners: housekeeper door to door to invite the owners who have moved in, call the owners of the handover, invite the owners and their families to participate in the event.

2) key customers: real estate consultants call key customers to invite customers and their families to participate;

3) SMS invitation: select the SMS company, the customer base in line with the purchase conditions of the project to send invitations to the Dragon Boat Festival activities.

4) Online invitation: the project website and the club website to publish information about this event.

Entity store Dragon Boat Festival marketing program 6

A , promotional content

1, buy rice dumplings to send salted eggs, shopping discount coupons

Purchase of rice dumplings or salted eggs more than 30 yuan to send the value of 3 yuan of salted eggs as well as 20% off a single product discount coupon of the day.

Buy more than 100 yuan of rice dumplings or salted eggs to send 10 yuan worth of salted eggs and 30% off single product discount coupon.

When the customer uses the discount coupon for delivery, ask the customer if the purchase of this item is related to the Dragon Boat Festival, whether they chose to buy this item for the Dragon Boat Festival, and why, and tell them that their answer will be played anonymously on the supermarket's radio (the method of this activity is already indicated on the discount coupon). If it is indeed related to the Dragon Boat Festival, the original reason will be noted on the discount coupon.

2. Supermarket radio broadcasts "How do you spend your Dragon Boat Festival?"

The program introduces the origin of the Dragon Boat Festival on the supermarket radio. The program was broadcast anonymously with interesting answers collected from customers. Similar responses were also broadcast from supermarket staff about the items they buy at the supermarket to celebrate the Dragon Boat Festival.

Thus, on the one hand, telling customers how everyone is celebrating the Dragon Boat Festival, and on the other hand, reminding customers that the Dragon Boat Festival is here, and what we can all buy to celebrate the Dragon Boat Festival.

Two , integrated promotions

1, media

in the music traffic radio channel and other similar traffic communication media, daily rolling promotional ads, time for the Dragon Boat Festival 30 days before the broadcast 10 times a day, 15 seconds / times.

2, station broadcast

From the opening to closing of the store, non-stop broadcast of the "How do you spend your Dragon Boat Festival?" program, introducing the Dragon Boat Festival. The program introduces the origin of the Dragon Boat Festival, introduces the promotional activities in brief, and plays the interesting answers collected from customers in the form of anonymous broadcasts. In addition, the program also broadcasts similar answers collected from supermarket employees on how they celebrate the Dragon Boat Festival by purchasing items at the supermarket. The duration of the program was 5 to 10 minutes each time, with music played at 5-minute intervals.

3, store layout

1) off-site:

a, at the entrance to the supermarket gate, the depository, with the Aptar version of the Dragon Boat Festival promotional activities made publicity.

b, packaging on the wall columns, paste the Dragon Boat Festival color pages

2) Inside:

a, over the entire store, hanging dumplings, salted eggs, the company provides publicity hanging and activities such as homemade hanging products.

b, in the dumplings area, that is, the discount coupon distribution area, with curtains, Aptus version, self-stickers, etc. focus on the production of activities and publicity and promotional publicity of dumplings, salted egg company.

4, other support

The store on the first floor of the drugstore let 15% special sales.

Group purchases of 3000 yuan or buy rice dumplings or salted eggs up to 20 boxes, you can enjoy free delivery.

Third, the promotional costs

1, media advertising costs: 0.6 million yuan

2, salted eggs, small gifts series of giveaways: 60,000 yuan

3, on-site and off-site setup costs: 0.5 million yuan

4, discount coupon production: 0.1 million yuan

*** count: 72,000 yuan

Fourth, the specific operation

1, media broadcasting channel 15 seconds of advertising, commissioned by the company to reliable advertising company production, in the advertising contract should be clear at different stages of the advertisement; scheduled to be completed three days before the start of the promotional activities.

2. The radio scripts of the on-site broadcasting are provided and updated in real time by the marketing department.

3, the specific design of the field, outside the layout should be Marketing Department, Planning Department is responsible for the company can produce, by the artwork is responsible for the incapacity to produce, by the artwork to contact the outside production, the final layout is completed by the artwork. Administration Department to do a good job of procurement coordination; scheduled field layout completed one day before the start of the promotional activities.

4, Purchasing Department is responsible for the introduction of rice dumplings, salted egg manufacturers, rice dumplings manufacturers to charge more than 500 yuan promotional fee, salted egg manufacturers to charge more than 300 yuan promotional fee. At the same time is responsible for the development of rice dumplings, salted egg prices and market research plan, half a month before the start of promotional activities to complete the relevant plans.

A, activity analysis

The fifth day of the fifth lunar month, is a traditional Chinese holiday - Dragon Boat Festival, to celebrate the Dragon Boat Festival, commemorating the Qu Yuan with the retention of folk traditions, especially to organize a number of celebrations of the Dragon Boat Festival promotional activities, to achieve the goal of "teaching and learning". This activity to achieve the "fun" purpose; and give back to customers, hoping to increase the visibility of the mall, attracting crowds, to provide customers with a warm shopping place, as well as to increase the activities of the day's turnover, so that customers can feel an unforgettable Dragon Boat Festival.

Second, the activity time:

xx year xx month xx day

Third, the recommended activity title:

thousands of miles to smell the fragrance of absinthe, "Pearl" gift more

At the end of the event, the dumplings were distributed to social welfare centers such as nursing homes and childcare centers.

Activity Objects: On-site customers or community residents

Activity Methods:

1. Within 5 minutes, see which contestant's rice dumplings are wrapped quickly and well.

2. Customers will judge the top three, and the most photogenic "rice dumplings award".

3. The winners will be awarded the corresponding "gifts".

4. All participants in the competition are sent a souvenir.

5. At the end of the competition, the completed dumplings will be given to social welfare centers such as nursing homes and orphanages.

Note: This activity needs to control the time and the number of participants (specific details to be determined after the confirmation of the program)

(B) Dragon Boat Festival, fishing fragrant rice dumplings tournament

Activity time:

Activity location:

Activity: Dragon Boat Festival is here, want to get the festive gifts in the shopping? Then come and join our contest!

Where the day in the shopping cumulative total of 200 yuan can participate in the "fishing rice dumplings tournament", full of 200 yuan to fish once (limited to 1 minute), full of 400 yuan to fish 2 times, and so on, more buy more fishing. According to the fishing "fragrant rice dumplings" to receive the corresponding gifts, gifts are limited in number, first-come-first-served fishing, fishing until the end.

Props: a number of bamboo poles, thin rope, dumplings, etc.! The gift of the fishing "rice dumplings".

(C) "top of the sky" standing egg contest

Activities: the day of the event, where shopping full of ___ yuan can participate in the participants each holding an egg in the stipulated time, without the use of any external force to let the egg naturally stand up, the success of which will be awarded a gift, non-successful people were souvenirs a.

The participants will also be awarded a gift.

The event was held at the same time.

Activity time: 5 minutes, each person can only play once.

Activity location:

Activity object: object is not limited, all interested parties can register to participate

Expected results: through this "new" play, let everyone shopping from the fun.

Fifth, the activities of the publicity program

1, the publicity car: rent three publicity vehicles in the city's major crowd gathering place for the activities of publicity. (1 parked in the shopping center, 2 their own arrangements)

2, members of the cell phone text messages, shopping malls every 5 minutes through the broadcasting system reminders, doorway x display racks, horizontal vice!

Six, the coordination of various departments

1, the Planning Department is responsible for the activities of the pop writing, publicity

2, the sales department to do a good job in the activities of the explanation and brand discounts to contact the work

3, the general service desk to do a good job in the activities of the broadcast and the customer explanation