Tea packaging design scheme

Tea packaging design scheme: break the layout of selling tea in the industry, such as Tieguanyin and Maojian tea, but build a brand to let consumers have a brand-new understanding of tea. Drinking tea is no longer a living habit, but rises to a realm and a taste. Combine tea with people's personality and taste, open new sales channels and occupy the market.

As a traditional drink in China, tea consumers are all over the country. China's tea production is increasing year by year, ranking first in the world, but the overall quality is not good. The marketing strategy of existing tea brands is basically to make a fuss about the brand of tea origin, with few bright spots. The six tea series all continue the traditional production technology, resulting in the same technology and homogeneous products. Different degrees of green, bitter, astringent, boring and stale make young consumers avoid it.

The decoration of antique teahouses is out of proportion to the indecent behavior and consumption performance of tea customers. The promotion of tea is based on inheriting history and promoting culture. However, the tea culture in China is extensive and profound, which often fails to achieve the expected effect of publicity quickly, leaving consumers confused.

Market situation

Market research shows that modern people's living standards have improved, and they pay more attention to physical health and physique. Tea is a traditional health care in China and a good way to lose weight and keep fit. Tang Dynasty's Herbal Supplement records that drinking tea for a long time makes people thin and fat-free, so more people choose tea as a good medicine. Moreover, China is a big country producing tea, with the annual constant of tea ranking second in the world and abundant raw materials.

With the rapid development of information technology, the development of e-commerce is a driving force for the development of the world economy in the next 25 years, and it is also an important driving force for the transformation of the world economy into a knowledge economy. If tea is combined with e-commerce, it can greatly activate and upgrade the tea industry in China, and its development prospect is very broad.