Combined with examples to talk about how to better achieve media integration

The fusion of media content refers to the production of content belonging to different media forms, relying on digital technology to form a cross-platform and cross-media use, the use of digital terminals, the formation of multi-level, multi-type content fusion products. Converged content can be divided into newspapers, magazines, books, radio, television, Internet, etc. from the source of content, and from the form of text, pictures, images, sound, etc..

(ii) the fusion of communication channels refers to the fusion and interconnection of the original different forms of coal-mediated product communication channels. Specifically, the dissemination channel mainly refers to the three information transmission channels of telecommunication network, broadcasting network and Internet. Various kinds of text, pictures, images, sound, etc. rely on digital technology and network technology, in the form of digitization not only can be distributed to the audience using different digital terminals through telecommunication network, broadcasting network and Internet channel, but also the three networks can be interconnected and interoperable. Performance in the technical convergence, the network layer can be realized on the interconnection, business layer on the mutual penetration and cross, the application layer using a unified communication protocol, thus realizing the network resources to achieve the maximum degree of **** enjoyment, but also to make the integration of different industries.

(3) The convergence of media terminals refers to the integration of multiple media functions together to deliver information and services to users with an open terminal platform. From the current operation, the media terminal convergence platform mainly refers to 3C convergence, which refers to the convergence of computer, communication and electronic consumer terminal products. Specific types of products include computers, cell phones, TVs, televisions, radios, electronic terminal equipment, digital terminal equipment, and so on.

Can be broadly divided into two categories

(1) Internet TV, electronic newspapers, magazines, blogs, podcasts and so on that appear with the help of the Internet. Taking IPTV as an example, with the rapid development of video compression technology and streaming media transmission technology, traditional TV programs can be broadcast live, on-demand, and time-shifted via high-speed Internet to maximize the audience's viewing needs;