How to do the e-commerce poster details page? How to make your own Taobao details page?

How to create an e-commerce detail page design? With the rapid development of mobile e-commerce, visual merchandising, a traditional industry method, has been gradually integrated into mobile e-commerce and attracted more and more attention, which is determined by the special shopping mode of mobile e-commerce. When consumers shop on the mobile App, they can only judge whether the goods meet their own needs by color, image and text because they can't get in touch with the real goods. Therefore, visual merchandising's role in mobile e-commerce is to attract consumers to click into the store through the strong impact of colors, images and words. , increase store traffic, stimulate consumers' desire to shop, and finally clinch a deal. Therefore, visual merchandising is very important for mobile stores to improve effective traffic. So how to build a mobile store visual merchandising?

First of all, color matching skills

The overall color matching of mobile shops must give people a sense of unity and coordination. Color unification means that there is only one main color tone, and on this basis, it is matched with some other colors. The color matching ratio of gold is 70%: 25%: 5%. Among them, 70% is the main color used in a large area, 25% is the auxiliary color and 5% is the decorative color.

Common color matching includes similar color matching, adjacent color matching, complementary color matching and contrast color matching. The collocation of similar colors makes the whole page look uniform and layered; The effect of adjacent color matching is richer than that of similar color matching; The contrast of complementary colors is the strongest, eye-catching and distinct; The contrast of contrasting colors is more powerful. In the process of color matching in mobile shops, the contrast between background and text content is not strong, there are too many colors and too much emphasis on color stimulation. These are the problems existing in the process of color matching in mobile shops.

Secondly, the formation of storefront style.

The forming factors of mobile store style include the main style of the store, the theme atmosphere of the store and the packaging color of the store. Operating different products requires different store styles, otherwise it will make people feel neither fish nor fowl. Common shop styles are simple and refreshing, commercial, cool, cute and characteristic. For example, the promotional products in commercial shops are obvious and straightforward, suitable for neutral and male people to browse, and suitable for virtual products, mobile phones, digital products and home industries; Lovely shops are usually warm colors, decorated with cartoon patterns or animal flowers and plants, suitable for little girls to browse, suitable for jewelry, plush toys, household daily use and shoes and other industries.

The theme atmosphere of mobile shops is mainly set off by the color matching and decoration of the shops. For example, most shops with the theme of National Day use red, and then the festive atmosphere of National Day is reflected by lanterns, fireworks and other elements. Tanabata themed shops create a romantic and sweet atmosphere with purple, pink and other colors, and then reflect the festive atmosphere of Tanabata through elements such as Queqiao.

People's memory of a store's color is often more inclined to its packaging, and the packaging itself also represents the style orientation of the whole store. For example, the store mainly sells 18-30-year-old women's fashion dresses, so the more suitable theme colors are pink and red, which are soft and romantic colors; If the store mainly deals in digital products such as mobile phones and cameras, then blue, black and gray will often give consumers a rational, noble and calm feeling. In the process of color matching, you need to skillfully use VI color matching skills, which can generally be divided into monochrome VI, two-color VI and multi-color VI design, mainly in the correspondence between the overall color effect of the store and the color of the store Logo, so that the overall style of the page is coordinated and unified.

How to design the details page of e-commerce products? The process of determining the page style is coming soon.

Page style is mainly determined by the product itself, such as the attributes and functions of the product. If the product has no specific style attribute, it can be determined according to the target sales crowd, season, festival or theme activity.

Product and material collection

Pre-shoot the material, sort it out. In the process of design, you should also learn to collect your own material library and make a good backup.

Frame layout frame

According to the content of the copy, combined with the actual product, we can establish an effective layout from the following eight aspects:

Product poster-get attention.

Product attribute function-enhance interest and understand products.

Panorama of products-increasing interest.

Product details display-increase interest and understand the product.

Tap the pain point-bring customers closer.

Test report-building trust.

Advantage of selling point-reflecting product value.

Praise, share and show-further strengthen the desire to buy.

Determine the color scheme

You can directly use the existing visual specifications of the store. If not, it can be extracted from the product itself, or from the Logo, or from the product-related attributes. In the process of color matching, no matter how many colors are used to combine, we should first consider what color to use as the main color.

Select the appropriate font type.

Font is equivalent to a bridge, which is quite important. Mainly used to explain products, convenient for customers to read. At the same time, it also plays a guiding role in important information, and a certain content can be highlighted by matching large and small fonts. When using fonts, there are generally no more than three fonts, so choose the fonts that meet the product positioning; Highlight key parts in bold to deepen the buyer's impression of the information.

The layout of the entire detailed page

How to typeset pictures and copywriting content will test our usual accumulated design level. The simpler the page, the less elements there are, and the refreshing and comfortable page should be left blank. Please refer to excellent cases and learn from them. There is no end to learning, so is the design and typesetting of detail pages. Learn more, summarize more, expand ideas, expand thinking and establish your own design style.

About the design process of the e-commerce product details page, Qingteng Bian Xiao would like to share with you here. If you are interested in page layout, website design and graphic processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

How to make Taobao details page by yourself? If you do it yourself, the first thing to solve is the picture problem. E-commerce sells goods by pictures, and it is necessary to take good photos. The camera doesn't need to be particularly high-end, with two lenses and good light, it can basically be done. You can't make a detail page until you have a picture. For products, we must first know what advantages we have in competitive evaluation, and then highlight a major selling point in combination with the real pain points of target customers. Basically, there are visual posters, selling points display, product display, basic information, promotional information, logistics after-sales and so on. According to this combination, it is enough to arrange the corresponding sections in combination with your own products. I can't use software, and I can't help it. You can only learn if you want to do it. Either with the help of tools, there are many tools now, which are also very convenient.