Why direct selling products can only be passed on by word of mouth and not large-scale advertising

Direct selling is also known as "factory direct selling". Direct selling refers to face-to-face and non-specialized way, the sale of goods and services, direct sellers bypass the traditional wholesalers or retail channels, directly from the customer to receive orders. The direct seller usually sells products directly to consumers or holds trade shows.

First of all, if a large advertising campaign, first of all, it will increase the cost of direct selling products, a major price advantage will obviously be affected, the price will increase. Have to do large-scale advertising money is not as good as to take to open a store to earn more money it.

Secondly, the input-output ratio of advertising is difficult to determine, that is to say, you invested in advertising costs can recover how much is very difficult to determine, direct selling products manufacturers profits would have been lower, right, take out to do large-scale advertising, not only may be a meat bag to beat the dog, but also a waste of resources, direct selling products are not so much in need of advertising to promote.

I hope to lift a little bit of your doubts, if not right, please bear with me~