Will it be difficult for traditional enterprises to transform into Internet e-commerce?

The Internet is not a good medicine that can change the market, but in the eyes of most traditional enterprises, the Internet is like this. They think that the internet can increase sales, improve services and reduce costs ... in short, the internet can do all the good things they think, but the reality is of course a slap in the face.

Because the original expectations were too high, take the media as an example. In the second half of the content, it is more and more difficult to operate the official WeChat account, and it is even more difficult to grow fans. But business owners can't see the difficulty of increasing fans and reading100000 yuan. They always say to develop 10 thousand fans first and write a few articles with 100 thousand. As for the money? You think too much.

However, business owners do not think that rashly entering the Internet market is still' blind', and there are many advertisements and brainwashing by Internet outsourcing development companies. Business owners, from media, APP and e-commerce, all ended in failure and went to outsourcing companies. They will say that the people you recruit are unprofessional!

And the internet needs investment to have a return. How does Taobao sell things without buying advertisements? If you don't invest in advertising or money, you feel that e-commerce is useless and e-commerce talents are waste. So you changed your mind and made an APP. The former business owners naturally thought that the Internet was deceptive and finally gave up.