What is retailing

Retailing is an activity that includes all direct sales of goods and services to final consumers for their personal and non-commercial use. Many organizations such as manufacturers, wholesalers and retailers are engaged in retail business. And most of the retail business is carried out by retailers.

Retailing is a transactional activity in which an operator or producer of goods sells goods to an individual consumer or a social group of consumers. Characterized by: the number of each commodity transaction is relatively small, the number of transactions is frequent; sold goods are consumer goods, individuals or social groups to buy for life consumption; the end of the transaction that is the goods out of circulation, into the field of consumption.

The retail industry refers to the form of buying and selling products produced by industrial and agricultural producers are sold directly to the residents as a living consumption or sold to the social group for public **** consumption of goods sales industry.

What is the definition of retail trade?

Definition from the perspective of marketing: the retail industry is considered to be any individual or company that is engaged in the marketing of products from the producer to the consumer, who buys goods from wholesalers, intermediaries or manufacturers and sells them directly to consumers. This definition is very common in the literature of marketing in the last thirty years.