Home appliance store promotional activities summary

Business promotion promotional activities plan is a business at a certain time for a certain promotional activities in the overall operation and arrangement of the planning instrument. The following is a summary of home appliance promotional activities that I have organized for you, I hope it will be helpful to you.

Summary of home appliance promotional activities (a)

xx-xx November 12 - 25, the seventh anniversary of the large-scale promotional activities, due to account for a certain amount of time and people and, coupled with attractive seasonal goods and promotional activities, the overall effect is better, to our subsequent The work carried out left a good teaching material.

This plan is very well prepared in advance, covering a wide range, with the store managers and the company's various departments of the serious argument, the formation of a more complete set of operationally strong overall marketing manual.

In terms of promotion, we applied the promotional activities for families and housewives as the main consumer groups, to achieve the desired effect, the consumer response was enthusiastic, and fully achieved the purpose of gathering popularity.

Commodities, we seasonal with the "explosive fresh, only 1 day" "crazy specials, limited time to grab the purchase of" merchandise promotional activities, to achieve that with the overall newsletter with the purpose of charging, and the use of commodities to pull popularity and sales purposes. The purpose of the promotion is to match the overall newsletter fee, and to use the products to promote popularity and sales. In addition to the store display, the on-site promotions. The seventh anniversary broadcasts we produced made a new breakthrough in the implementation of publicity in the stores and rendering the atmosphere of buying and promotional atmosphere. In the visual and auditory aspects gave consumers a great impact, leaving a good reference for our future work.

The seventh anniversary of the large-scale cultural evening will be the entire seventh anniversary of the celebration on the high - tide, the cultural performance of the stores can be remarkable, the invitation of suppliers to make our company's corporate culture and business ideas propaganda to a higher level. With the birthday song general manager cut the cake scene so that our employees have a sense of family friendly home. This is the cultural evening of the several important highlights.

In the timing and people and we also accounted for a certain advantage, the seventh anniversary of the start of the activities of the weather suddenly turned cooler so that the original newsletter plans for seasonal merchandise hot sales, popularity is booming. This and our analysis and organization of merchandise forward-looking inseparable, the last really even God help us, coupled with our hard work and better analysis of the implementation of the ability to do things that are not good? But we work in the process of planning, organizing and controlling activities, there are still many shortcomings: in the middle of this seventh anniversary activities, there are some promotional plans, activities and merchandise are not in place, resulting in the loss of a part of the sales, it is worthwhile for us to think about it and a deep review of:

1, part of the promotional activities due to the failure to find a supplier, was

2, the supervision form was not implemented, is a regret of this seventh anniversary.

3, the store's site implementation is not enough,

4, the store's timely tracking review is not done.

5, stores in the manpower arrangement is unreasonable, resulting in this individual activities have not been fully realized.

6, new goods / sensitive goods development, procurement is not fully implemented, is the biggest regret of the seventh anniversary.

7, the store in the seventh anniversary activities, in some of the creative display of goods is obviously inadequate, to be improved.

8, stores in the seventh anniversary of the commodity activities, the site promotion is not in place, sometimes there, sometimes not, not thoroughly to the site promotional staff training and tracking, which led to a number of consumer feedback can not be collected, can not draw on for future work.

9, stores in the seventh anniversary activities, popularity, sales went up, but the health work did not follow up in a timely manner, resulting in the store entrances and store health is not satisfactory, like a garbage often

10, in the seventh anniversary of the activities, some of the sensitivity of the goods are out of stock, affecting the consumer's shopping mood, this is the business of the big ban. To reflect seriously! In short, any work to constantly summarize and review, in order to make the next newsletter work well. We hope that in the future we can make the whole newsletter marketing program better, better implementation.

First, the resistance faced by the store

(a) external imposition

1, the store's low traffic flow

① Jinye shopping mall is in the center of the city of Kaili area, 200 meters within the scope of the **** there are four with the nature of the store, the last two are separated from each other, the most recent two are the same, the most recent one is the same. Stores, the two nearest less than 10 meters apart, and Gome is only a road interval. Competition between the malls is quite fierce, the enthusiasm and professionalism of the stores is not high, resulting in a lack of overall mall traffic.

② Panda brand booth location and publicity is not in place to lead to the mall shopping most of the people lost. The mall and the brand itself led to the loss of a large number of potential customers. This reminds us how to improve the Panda brand foot traffic is the current Kerry urban stores urgently need to solve the problem.

2, the main competitor brand Lehua occupies the advantage

Lehua is the mall's own brand, the store to Lehua point of insurance, so the store other promoters in a customer shows to buy a lower price of color TV, will be fully promoted Lehua.

3. Narrow entry channel

Panda's booth and Lehua's booth **** with an area. Customers from both ends of the channel will first be intercepted by Lowe's, and Lowe's also has the price advantage, which will first take away the impulse to buy consumers,

4, the Panda booth is similar to the Lowe's booth

The color of the main body of the Panda and Lowe's booths is very similar, which makes it easy to mislead the customers and mix the two brands together. A part of the customer browsing Lehua directly after leaving the booth area, we will lose the opportunity to compare.

5, the pre-publicity encountered the most three questions are

① Panda TV I like, where to sell ah?

② The price is very good, what is the quality of Panda TV ah?

③ Where is the Jinye Shopping Center?

The first two questions reflect the fact that we have a good market base, but there is no deep image. That is, there is visibility but no reputation. The third question reflects that there is also a problem with the visibility of the mall.

(B) the internal imposition

1, booth accessory facilities are not complete

booth accessory facilities are not complete is mainly reflected in the (not enough high-definition player, in the display of the screen need to hold the line, delay), the customer in the purchase of the various brands bombardment, can not be quiet. When you see the complexity of the operation, you will think that the business this little thing is not good, lose confidence in the business. And produce the mood to leave.

2, to attract customers to buy insufficient means

① Many consumers are very interested in the USB flash drive, hope to give. We can first buy a number of USB flash drives as a gift. There are many ways to give gifts to improve sales without paying for themselves.

② diversity of small gifts to choose. General shopping malls only cleaning agent, we should put some flashlights, umbrellas and other gifts.

3, booth door stacked old TV sets

Recycled appliances, making the entrance more narrow. Customers will first step away from the old TVs, then he will have one foot in Lohas. Old TVs of other brands are stacked across the store entrance. We need to find a place to stack the old TVs. 7, out of the sample is not full, behind the market trend

The network has come into the ordinary township home, the three networks are also dusty. Lehua has 46-inch, 42-inch network TV, we did not sample. When the countryside to the big mom are asking whether there is a network function, we have not been on the sample, this is a mistake. Second, on the data analysis of the ledger

1, within the large urban areas, the purchase volume of 75% -80%. We need to re-recognize the main customer base of the store, the scope of the large urban areas to improve brand and mall awareness, will give us Jinye Home Appliances Panda store sales to bring further enhancement.

2, on the other hand, we are more lack of visibility in the surrounding townships. We do a good job of urban customer development at the same time, we need to invest in advertising in the surrounding townships to expand the impact.

3, it can be seen, our publicity should be based on the scope of the city, try to radiate the surrounding townships.

1, CRT televisions do not account for a high proportion, and the booth area is limited, should be turned to the corner of the CRT TV, leaving space for LCD TVs. It can be found that 37 inches or less is our main shipping model, but the large size of the machine to have more profit margins. On the one hand, other brands in the large size of the block is more powerful; on the other hand, our large models do not come with 3D, especially the network function. Caused by the situation of large models to go less.

2, we should maintain the current investment in small models, to maintain the attractiveness of small models. 3, the big models should be out of the network as soon as possible, not only the gold industry malls, other townships are the same situation.

Third, the coping strategy

(a) should be externally imposed resistance

1, and the mall management to strengthen the communication and cooperation

Although we are to give a fixed amount of money, but we are in the end partnership, good communication will enable us to get some help. The entrance to the Jinye Mall is not allowed to put outreach, but 10 meters apart, Dingji home appliances can be cloth outreach. This is an opportunity for us, if we can and strive to contribute to the gold industry to get the permission of the city management, we can get a lot of outreach opportunities for us to improve sales to lay down a good provide a good premise.

2, to do activities on a daily basis

We have to do a good job of publicity, but publicity is the need to invest. How do we do a good job of publicizing the quality, and the effect of lasting it.

① Contact downtown advertising companies, in other promotional activities to join the Panda's promotional activities (just a cash coupon or discount coupon, placed in the corner of the single page. That is to increase the strength of its promotional activities, and publicize the Panda brand, bringing customers).

② printed floor stickers (in addition to the floor number, plus publicity.). In order to make the advertisement long-lasting, we are to the effect that the color TV price advice, and long-term effective). This will not be offensive to the residents, but also increase the visibility of Panda, and reduce waste.

③ Print advertising stickers to prevent slips and falls, or reminders to bring your finances, and stick them in willing restaurants.

(2) Provide an internal boost

1. Place an X-stand at the entrance of the booth to highlight the Panda brand or the event, and make floor stickers at the entrance. (People are willing to look down or look up)

2. Ensure that the booth accessories are complete to avoid the impact of objective factors on sales.

3, 3D tends to be calm, the network is selling hot. Intensify the network machine on the sample, always do than the current biggest competitor Lehua first step.

4, Labor Day 5, 1, sales than Lehua. 10, 1 Lehua than Panda. Summarize is the problem of activity input strength. We have to save gifts when there are activities supported by the headquarters. The gift is used in the usual way, so that the activity is regularized.

5, in order to try to get low-priced customers, we should put enough effort in the door of the air stickers, will be a model to do the lowest price in the field, and clearly expressed. It will attract a lot of customers walking through the booth.

6, we should be in the publicity of the city as the main, the surrounding townships as auxiliary.

7, to ensure the availability of each model, to reduce the lack of goods brought about by the running order.

8, the importance of promotion. Every large-scale activities need to be stationed at least one promotion specialist, do not look at the mall as chicken ribs, through the eleven activities to fully realize the developability of the mall. Ensure that the inventory of mall gifts, often a gift that allows customers to order.

9, exercise every business and promotional personnel gold industry mall is a good place to train and exercise business personnel, most of our business personnel in the promotion of a great lack of skills to sell machines is a big problem. It is recommended that each business personnel take turns to internship in the store, make suggestions while learning sales techniques (to professional store personnel).

10, strive to put the trade-in machine through the exchange with the mall to other places to give access to the channel.

Third, the summary - to be a good follower

This time 10, 1 in other manufacturers vigorously promote 3D plus network TV sets, we are still stuck in the ordinary models. Although we achieved some seemingly good results, there was a serious gap with other first-tier brands. We didn't make much of a dent in profits either.

Our plan for Panda is to return to a first-tier brand, and first we need the heart of a first-tier brand. Behind the current first-tier brands we have to follow closely, and wait for the opportunity to surpass after accumulating to a certain extent. But we are now following a lot of slow beat.

What we need is how to survive when we follow, rather than picking up garbage to feed ourselves on a battlefield abandoned by others. Good follow performance in:

① first-tier brands have models that we have to be acquainted with or the same.

② first-tier brands have the technology we can not lag too far behind.

③ first-tier brand activity strategy we should try to imitate

④ first-tier brands exist in the place we want to put their own influence

Home appliance promotional activities summarized (3)

Social practice can be considered an important part of my college life, from the beginning of the freshman year, I have been actively looking for a variety of opportunities to exercise their own, tutor, waiter, salesman and so on have tried, and in these roles, I also try to find the best way to make the best of the situation, and the best way to make the best of the situation. I also learned a lot of knowledge in these roles, originally intended to spend this winter vacation honestly at home with my parents for the New Year, but less than ten days on the idle, or want to take advantage of the New Year to make the next semester's living expenses out of the just once the promotion of a domestic cell phone salesman in Chaoyang District to find me, I hope I can go to a Suning store around the Chinese New Year to do the promotional, after consideration, I agreed to do it, because this is the first time I can be longer than the continuous work, even if the wage is low I can not do it, but I can not do it. Because I was once simple to do electrical promotions for the first time failed to adapt to the working environment at that time, the set of theories learned in school hard to practice, too honest and do not talk about the skills, and ultimately get the results of low sales, and see around the "old geezer" will be their own products to exaggerate the advantages of the shortcomings of avoiding the customer, this kind of Profit-seeking, but in exchange for the title of sales model, suddenly disappointed in the reality of the community and angry, but again dry sales, I seem to have matured a lot, can objectively and rationally look at this issue, first, product quality problems in the R & D and production departments rather than sales, as sales staff, should improve business level, master sales skills, from the perspective of the interests of the enterprise to do a good job of sales work, and secondly, sales staff should trust the enterprise, sincere treatment of customers. Sales staff should believe in the enterprise, sincere treatment of customers, make every effort to do a good job for the customer service work, with a positive attitude, my work has become full and happy and not as radical as before, when the children pass my counter I will take the initiative to remind him to the service desk to receive free gifts; when the students come to buy I will give him a recommendation for quality and inexpensive cell phones, combined with the cell phone features to introduce some of the learning methods, such as downloading learning materials, etc.; when the elderly to buy the mobile phone I will give him a recommendation for quality and inexpensive cell phones, combined with the cell phone features to introduce some learning methods, such as downloading learning materials, etc.; when the elderly to choose a cell phone I help him choose a simple and practical, and patiently teach him to operate, in short, I try to satisfy customers in the process of sales, and pass the joy to them,

Secondly, I realize that the harmonious working environment and interpersonal relationships is a guarantee of a smooth work, the beginning of the time I feel that the store is highly competitive, especially in the flow of traffic hours, the customer enters the door as if a sheep into the wolves! As if the sheep into the wolves in the sphere of influence, because I am new, the environment is not familiar with, do not dare to risk doing things, just observe the surrounding situation and study carefully, I know that the brands are in the multi-faceted competition, but only self-confidence and self-improvement in order to win, I abide by the code of ethics at the same time but also try to help my colleagues, every morning I arrived early to help everyone wipe the counter. After a few days of persistence, my efforts have been recognized by everyone, and gradually also get the help of everyone. I think, we are both competitors and partners, both representatives of different brands and the same store clerk, only to help each other to make each other's business is booming, the store's sales performance can also be higher.

The most important ` point, is that I recognize a major shortcoming in their own character: easy to inferiority complex. Just arrived at the store in the first three days are zero sales, looking around not much cultural colleagues are smart and capable, I am very low self-esteem, and even doubt that many years for the education to pay time, experience, money is worth it. However, my friend's words have opened my eyes. I analyzed the failure of the following three reasons: First, sales is not my strength, I have not been through professional training, not much practical experience, and less social experience, and all kinds of people in the process of communication to grasp the psychology of the other side. Secondly, the gap between me and those who work in society may lie in this: they have experienced the frustration and difficulties that I encountered only today, compared to me, I am still immature. And the social roles are different, the pressures of life are different, and the demands on themselves are different. This job for them may be a family life security, may be the need to repay the loan, may be the source of their children's education, but for me it is the first exploration of society, of course, I do not have that much motivation. Once again, I was not familiar with the product, no real demo and other objective factors directly lead to low sales. After analyzing the reasons, I made up my mind to do my best to bridge the gap. The next day, I was equipped with a demo machine from the company's main models, using the lunch break to go around the large cell phone stores to learn, as a customer experience, to the counter of the same brand to "learn from". Back home at night, I will go online to find the brand corporate profile and marketing techniques. Usually in the store from colleagues to ask for advice, learn from their strengths and make up for their weaknesses. And always carry out positive psychological implication, timely adjustment of the mentality is not hasty and not impatient. In just two days, I feel like a changed person, more confident, marketing is like a fish out of water. In the next few days, I continued to accumulate experience, sales rose steadily, even more than other brands. I realized at this point that I should always firmly believe in myself, because I still have a lot of advantages, such as a positive attitude, do things seriously and responsibly.

One day, a Frenchman came to the store, and all those sales clerks who were usually articulate became mute. I was able to talk to him in English, and with my help he bought a cell phone. I felt proud of the envious stares of the people around me. I could learn to do what they could do, and what I could do they couldn't do, at least not for a long time. I think this is enough to answer my previous doubts: years of education, especially university education, teach me the ability to learn, teach me to learn to think dialectically, and most importantly, for me to open up a road to self-improvement.

Ten days of practice soon came to an end, although earned less than a thousand dollars, but earned with a thousand dollars can not buy experience and life.

A. Preparation before the event:

On the evening of the day of the notification of the event, our team quickly responded to the group held a seminar on how to carry out the activities, how to set up the site, how to prepare for the game, how to design posters and so on to do a detailed discussion. At the same time, the preparation work was reasonably distributed according to the actual ability of each team member. In order to make up for the lack of promotional experience, we supplemented our promotional knowledge through various channels, increased our promotional skills, and emphasized the precautions to be taken during promotions and the measures and strategies to deal with sudden events. We all did our part, and by the next night the preparations were completed very well.

The choice of venue and layout:

Our team chose the north gate of Yantai University, which has a large flow of people but does not have a long stay, as the venue for our promotion. The choice of promotional location is very important, which not only requires a larger flow of people, but also need to focus on the number of objective consumer groups, and our promotional point is exactly in line with these two requirements. Coupled with complimentary drinks and gifts, the promotion is much easier. I personally think that the market is not a good place for promotion, first of all, in this kind of weather shopping will not be a lot of people, and because of the small place, it is not convenient to hold activities. Moreover, most of the shoppers are students, and their energy is mainly focused on shopping, and their demand for drinks is not very high. From this analysis, we chose the North Gate of the University of Tobacco as a superior promotional point.

Site layout: we bring our own stereo, play the World Cup song, with the World Cup to attract the crowd, so as to achieve the purpose of our promotion. The whole exhibition counter is covered with posters we created ourselves, on the one hand, to promote our team, on the other hand, it is to promote the products of PepsiCo - Pepsi, Fruit colorful. I believe that the posters designed by our team also attracted a lot of eyeballs of the consumer groups.

Three, the promotion of free drinks through:

We left a team member in the background is responsible for the custody of goods, logistics management work, another is responsible for the free drinks, the remaining three people holding gifts "intercept" passers-by, to introduce the drinks. In order to retain customers, we take the Dragon Boat Festival as an opportunity, every successful interception of a first let him make a Dragon Boat Festival wish, and stick it on our posters. Later on, we publicized them. In order to attract customers, we also arranged a ballroom dance.

From time to time we also shout out our publicity. In our rapid offensive sales are also steadily increasing. In the drink, due to roadside dust, in order to ensure that the effect of the drink, we take the strategy is to find potential customers and then implement the drink, to ensure that customers drink is clean, hygienic drinks. Practice has proved that this method is very effective, the customer's evaluation of our very good.

By noon, every team member was familiar with the promotional process. In order to expand the promotion, we found that the crowd by the bus station was dense, with more potential customers, so we assigned two team members to the bus station to promote. After practice the sales there proved to be basically the same as at the booth. In this case, we were equivalent to two sales points selling at the same time, and it was only natural to create the first sales result. In the latter part of the promotion, due to the shortage of giveaways, sales dropped, but we remained enthusiastic and continued to increase promotional efforts to fight the final battle.

Fourth, the post-event thinking:

1, learn to insight into consumer behavior, develop potential customers. See if they are looking towards the stalls, or disdain; warm service and lobbying for those who hesitate for different reasons; for those who are holding drinks, we choose to give up voluntarily, while saving physical strength.

2, with the lottery vigorously publicize, and strive to attract more consumers' eyes. We both attract customers and control the number of gifts sent. Infection of consumers with high enthusiasm, smiling service, courtesy, increase the sense of cordiality.

3, take the initiative to intercept customers - sales promotion, even if rejected, not discouraged, not give up. Do have a thick skin and talk to slip.