There is no profit in the physical store, how to maintain it?

In recent years, with the rapid development of the times, the Internet has developed rapidly, the online retail industry has become increasingly prosperous, and the number of online shoppers has also increased. The development of retail industry in China is facing great challenges. The overall growth rate of the retail industry has dropped significantly, and the disadvantages of physical stores are constantly emerging, making it difficult to operate. Physical store? Closed tide? Traditional retail industry is in urgent need of transformation. Physical stores have little profit margin due to high store rent, employee salary and other expenses. As for how to maintain, the following measures should be taken.

For offline stores, we should also use the Internet as a tool. Actively develop online business and build an e-commerce platform. Traditional thinking believes that physical stores and e-commerce are competitive. In order to conform to the development trend of retail industry, physical retail industry must actively develop online business, embrace e-commerce platform, expand the sales scope of physical stores and cover more consumption; In addition, you can also use online advantages to expand profits. In the process of transformation, the physical retail industry should first consolidate its own business foundation, give play to its own advantages, and expand its online business on this basis. When physical retailing and online retailing are integrated, we must make full use of online customer resources, convenient payment system and efficient logistics to increase sales. Even if you don't sell it online, you must use internet tools to promote it.

Based on their own advantages, enhance the shopping experience of shoppers. What consumers are pursuing now is a sense of shopping experience, thoughtful service, fashionable style and personalized design. For the physical retail industry, its biggest advantage is to provide services and shopping experience for consumers. Physical retail enterprises should create exclusive shopping and entertainment areas according to the different needs of consumers, gather fashion brands, cross-border products and fashion sundries, and realize personalized customization. Finally, physical retail stores should pay more attention to services and show their core competitiveness with services. Physical stores should use new technologies such as big data for data mining and analysis to provide better services for consumers.