What is Cultural Design_What is Cultural Design

"Cultural design" is a brand new concept, that is, in the design process, mobilize one or more cultural elements or cultural symbols, to refine, perfect, and through deconstruction, restructuring and other artistic techniques to complete the thought or emotion of the original intention of the design. This concept was first put forward in February 2008 by Mr. Wang Zhanqiang and actively advocated. Cultural design is different from artistic design under the traditional concept, and it is a deep promotion and improvement for the design itself, which has an important role and significance for the development of both culture and design. If we can improve and promote the concept of cultural design, then, whether it is the designer, the audience's aesthetic psychology and cultural concepts or the overall value of the design work, its sublimation and pull over will have a perfect embodiment.

"Cultural design" in its scope of expression, also subject to a variety of constraints, mainly cultural differences, artistic techniques, aesthetic psychology of different, but the essence of the embodiment of the work itself is a cultural confession. The ontological intention of cultural design is to achieve the dissemination of culture by means of design, so that the space available to it in any aspect is extremely vast. For example, in terms of material, any subject matter that can embody cultural characteristics and can be applied to the field of design can be used, and after selecting the subject matter, it can be refined, perfected, or deconstructed and reorganized without losing its true cultural embodiment. In terms of expression, basically follow the laws of art and commercial publicity purposes, as long as it can reflect the cultural nature of the work. Cultural design, in its way of expression, is diverse, there is no mandatory choice and categorization, the general design of the way of expression for it is also applicable. For example, environmental design, architectural design, interior design, landscape design, advertising design, clothing design, graphic design, web design, animation design, etc., as long as the design process, the designer subjective, conscious of the works in the choice of cultural elements or expression of the culture of confession belongs to the cultural design, cultural design in a sense is only the design of the promotion of culture of the higher recognition.

The Role of Cultural Design

The entry of "cultural design" has brought a new perspective to design, and has played an invaluable role in a series of links about design.

First of all, in terms of the work itself, it deepens the connotation and enhances the value of the work. General design of course also has a certain connotation and value, but the design work has a certain cultural input, will inevitably make the work has a certain cultural signals pile up, become thick, heavy up.

Secondly, in terms of the ontological significance of culture, "cultural design" refines and summarizes the cultural elements, and, moreover, promotes and deepens the cultural effect. The concept of culture is metaphysical, is not easy to grasp, but the cultural elements are visual or perceptible, such as traditional Chinese culture in the art of paper-cutting, wood carving, sugar art and other forms of art, all reflect a certain cultural heritage, these cultural elements into the design, will be designed by the inherent form of expression of the deconstruction, the combination of the ordinary cultural elements into the composition of the design work of the design of the important design elements and design symbols. elements and design symbols. This in itself is a theoretical judgment process from scrutiny to selection, from refinement to perfection, from comparison to summary. The promotion of culture is mainly divided into two aspects, one is intrinsic and spontaneous, which is the expansion and promotion effect of culture itself. The other is external, artificial imposition, such as literature, art appreciation, etc. have the role of cultural popularization, and "cultural design" as a visual form of artistic expression, its intuitive, simple, practical function of cultural propaganda has an immeasurable potential.

Once again, from the audience's side, a piece of design work with deep cultural meaning can not only give them artistic enjoyment of beauty, but also from the bottom of their hearts to feel the charm of culture, another understanding of culture and deepening, from an objective point of view, a piece of work with cultural confidences can not only enhance the value and meaning of the work itself, but also stimulate the audience's artistic and aesthetic level and catalyze the audience's artistic and artistic development, as well as the audience's interest and interest. It will also stimulate the audience's artistic aesthetic level and catalyze the audience's cultural delight, thus playing a sublimating effect on the audience's artistic perception and cultural induction as a whole.

For designers, cultural design also plays a positive role in a certain sense. The transfer of works from the emphasis on commercial purposes and artistic expression to the level of a cultural confession, supplemented by commercial services, itself reflects the maturity and perfection of the designer's cultural psychology.

The greatest charm of a work of art is the embodiment of culture, the success of a work of art is inevitably the accumulation of countless pieces of similar works, and then produce a holistic effect, and the work of art has made positive and effective value of this effect. Cultural design can deepen the impact and timelessness of the work. Influence not only refers to the positive impact of the work itself due to the enhancement of the heritage and connotation, but also refers to the role of cultural elements, stimulating the cultural complex in the hearts of the audience, thus creating a strong sense of closeness and conversion to the work. These two points one is the release of energy from the inside out, the other is from the outside to the inside of the push, dependence, there is no before and after, light and heavy, but complementary, closely linked effects **** the same body.

People's general aesthetic psychology is a kind of recognition of the creation of the present sense of beauty and the loss or nostalgia after the loss of the previous sense of beauty attachment. Therefore, people generally accept art works that can give visual impact or emotional return. However, this kind of "retro" is not the conversion and worship of the lost aesthetic attachment, but the scheduling and selection with rational judgment. There are some cultural elements or symbols whose time has passed, and we don't need to think of awakening them, because they have lost the dependence on wholeness. But we can recover them as a genuine symbolic element betokening our time. Stimulate people to think about life and awaken their love for it.

The significance of cultural design

First of all, to expand the design vision, increase the breadth of materials, rich design techniques, optimize the development of design. Design needs creativity and innovation, but any kind of innovation needs to have a certain breadth and thickness of backup support. The proposal of cultural design, fundamentally, can expand the design vision, which is not only the designer's vision and broad-mindedness, but also a powerful expansion of the design itself. Because the cultural point is diversified, so the cultural elements or cultural symbols into the design itself is an effective filling and expansion of the design material, the designer can choose the traditional cultural elements using modern design techniques to create, but also can choose the current popular cultural elements with traditional design techniques to create, the entry of cultural elements in a sense is a kind of pressure on the design approach, requiring the design approach to change and innovation. The entry of cultural elements is, in a sense, a kind of push to the design method, which requires changes and innovations. Cultural design can mobilize so many design dimensions, then it can be said that it fundamentally optimizes the development of the design industry, but also play a role in promoting culture itself.

Secondly, it promotes national culture, reveals national charm and embodies national characteristics. The culture of any nation is an inseparable part of the world culture, although each country is located in the geographical environment, climate, cultural traditions, customs and habits, socio-economic are not the same, thus the emergence of different countries of the national style, and it is precisely because of these differences constitute the colorful family of the world, is the distinguishing mark, but also a profound cultural imprint. Design, as an important part of the modern visual communication system, is to express the concrete things, events, scenes and abstract spirit and ideas through special graphics. So that when people see the design works, they will naturally have associations, thus creating a sense of identity with the works and their purpose. Throughout the history of modern design, many famous and creative designs all contain the national cultural heritage and the spirit of the times of an enterprise or a group in a simple and clear form of beauty. Cultural design is the inevitable product of the spirit and trend of the times, which makes the design work fully accommodate the cultural elements and cultural heritage, so as to excavate the depth of the local culture, so that the work has a fairly strong national cultural colors. A popular saying in the design world is: "What is national is global", a design work can only make a powerful breakthrough and sublimation if it has such a strong national character, so the design works under the influence of the concept of "cultural design" will certainly play a role in promoting national culture, and will also play an important role in promoting the development of local culture. Therefore, the design works under the influence of the concept of "cultural design" in the future time will play an important role and significance in promoting the national culture, highlighting the national charm, reflecting the national characteristics

Again, the beautification of the audience's "psychological visual environment", to enhance the audience's artistic aesthetic and cultural perceptions. In the current era of economic dominance, some design works have become more and more popular, more and more messy, emphasizing the commercial purpose, to varying degrees, ignoring the art and culture of the work itself, the audience's aesthetic range is also confined by such works, into a low aesthetic reading stage. The importance of cultural design is to fundamentally reverse or improve such a situation, to beautify the audience's "psychological visual environment", only to fundamentally change the situation and connotation of the work, in order to truly enhance the audience's artistic aesthetics and cultural perceptions, and in order to play a role in the macro spiritual renaissance of the nation to promote.

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