Online and offline linkage sports fashion integration 2022 Xiamen sports fashion consumption season kicked off.

Yesterday morning, an urban sports fashion consumption festival hosted by Xiamen Municipal Bureau of Commerce and Xiamen Municipal Sports Bureau, and co-organized by various district commercial bureaus and cultural tourism bureaus? 2022 Xiamen Sports Fashion Consumption Season and the 3rd Xiamen Sports Consumption Life Festival? Launched at Xiamen Convention and Exhibition Center.

From the activity, we learned that Xiamen has a superior sports fashion industry base and a first-class urban sports infrastructure in China. A number of sports and fashion brand enterprises such as Anta, Jordan and Xtep have been cultivated, and more than 30 international and domestic competitions and 1000 mass competitions have been held. Sports fashion has become a new business card in Xiamen.

The reporter learned? 2022 Xiamen Sports Fashion Consumption Season and the 3rd Xiamen Sports Consumption Life Festival? Make full use of it? Online+offline? Two main positions, with? Health is beautiful, and exercise is the most fashionable? As a theme, it lasted from September 2022 to June 2023, 5438+ 10.

Relevant departments of Xiamen * * * invested more than 30 million yuan in consumption subsidies, and connected a number of sports fashion exhibitions, interesting sports venues and various consumption promotion activities in series to create a "consumer-friendly" brand. Healthy, fashionable and energetic? As the key word of urban sports fashion consumption brand, it is helpful to build an international consumption center city and a national sports consumption demonstration city. (Haixi Morning News reporter Dang Yaqi)

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Cross-border linkage of three major plates

The exhibition covered the whole city.

At the launching ceremony yesterday morning, the highlights of the third Xiamen Sports Consumption and Life Festival were released simultaneously. In the past six months, what will Xiamen Sports Consumption and Life Festival focus on? Fashion sports outdoor sports brand competition? Three major plates are carried out.

The reporter learned? Fashion sports? In terms of sectors, the first sports fashion exhibition in Xiamen, the 40th China International Sporting Goods Expo and other fashion sports industry exhibitions, the 2022MIXPARK trend sports fashion exhibition, the 2nd Fujian Road Running Industry Expo and other activities will be held. At the same time, fashion sports events such as the 8th Xiamen Fashion Three-Man Basketball Challenge in 2022 and the Tennis Tour of Xiamen International Fashion Week in 2022 will be held.

? Outdoor sports? It is a special activity section focusing on this year's Xiamen Sports Consumption and Life Festival. Combining the fashion and leisure lifestyle, we will innovate and develop independent IP events of sports+cultural tourism.

? Brand competition? In Xiamen, the 2022 National Triathlon Championship and Xiamen Triathlon Open will be held, the 2022 China Athletics Association Mass Track and Field Fitness Series (Xiamen Siming Station), the 2022 Xiamen Marathon, the 2022 Xiamen Haicang Half Marathon, the 2022 Huandong Half Marathon and the 2022 Fifth VAL Volleyball League Finals will be held. Which Xiamen Marathon won the championship? IAAF Elite Platinum Standard Event? While creating economic benefits, it has led to a series of events, for which Xiamen was awarded a national prize? Marathon city? Honorary title.