Can you still make money by doing e-commerce?

It has been 10 years in the e-commerce industry. E-commerce is not the blue ocean industry a few years ago, but has entered the stage of fierce competition. Whether it is the competition between e-commerce platforms or the competition between stores within e-commerce platforms, it is extremely fierce. Can e-commerce still make money? There are several problems to be solved first.

First of all, what's your specialty?

If you want to mix in the electric business, you must have the ability to operate a certain platform at least. If you can't even master the most basic rules of Taiwan Province, you'll have to wait for a loss.

Traditional e-commerce: Taobao, Tmall and JD.COM are the main traditional e-commerce. Only by mastering the rules of the platform can they operate well. Traditional e-commerce is now the Red Sea. In order to grab traffic and strive for traffic, a group of merchants leave every year, and of course, a group of merchants will join. Therefore, the ultimate test is the comprehensive combat capability. Search traffic and activity traffic must be integrated to make a profit.

Social e-commerce: Social e-commerce is represented by Pinduoduo, but the operation in Pinduoduo has tended to traditional e-commerce. At present, the profitability of social e-commerce is more difficult, and it is not optimistic to have good development. Social platforms such as Pinduoduo and Future Market are still losing money.

Live e-commerce: Now live e-commerce is more popular, but not everyone can do live broadcast successfully. The requirements of the live broadcast for the anchor are still relatively high. Nearly hundreds of thousands of people are broadcasting live every day. How many anchors can you remember? How many famous live anchors are there? If you have your own products and know them like the back of your hand, then live e-commerce is relatively beneficial. There are not many sorting rules for live e-commerce, but more according to the duration of live broadcast and product sales. As long as you can attract more people to become fans and make a deal during the live broadcast, it is only a matter of time before your live broadcast brings the goods.

Second, what are the advantages of your product?

Nowadays, products are very important in e-commerce. It can be said that the product is your cornerstone. Without high-quality products, staying on any e-commerce platform will eventually be defeated.

Price advantage: Now people prefer products with low price and good quality when shopping, and saving money is the habit of most people. After all, there are few rich people. In similar products, your price is cheaper than others, so you have a unique advantage. If your product is of average quality and competitive price, what will win the favor of users?

Quality advantage: the quality of products is the basis for the long-term development of the store, and high-quality products can form a reputation. Only in this way can your users become loyal users. Of course, your price can't be too high. After all, quality and cheap products are everyone's pursuit.

Unique: Now the homogenization of e-commerce products is very serious. If you want to win in homogeneous products, you must have money or ability. If you have a unique product, you will get more profits while the traffic is tilted.

Third, can capital satisfy entrepreneurship?

Capital is not everything in this world, but it is absolutely impossible without capital. Because starting a business requires start-up capital, the more money, the more things you can do. As the saying goes, you get what you pay for. Without the support of capital, it is almost impossible to survive in a highly competitive e-commerce.

Therefore, in order to achieve the rapid development of e-commerce platform, we must have sufficient operational capabilities and advantages that others do not have. The more obvious the advantages of the product, the higher your chances of success. If we blindly pursue quantity, products without differentiation will eventually be submerged in homogeneous products. Therefore, when you want to start a business as an e-commerce, you must first clearly examine your abilities. The clearer you look, the more you can avoid unforeseen risks.