How can Rongrui G SSC help enterprises to do top-level design?

Dr. Li Rongrui G SSC said in the training class that the top-level design is mainly in these aspects:

First, how big is your market space, and if it is not enough, how to expand the imagination of this market.

Second, how to build your own core competitiveness.

Third, how to build your own business model.

Fourth, establish sustained growth or sustainable growth.

Fifth, build mechanisms and teams to give enterprises a strong driving force for upward development.

These are like an enterprise engine. The engine is not the engine oil, but the engine itself. Oil can be continuously input.

For example, how to design a large-scale aquatic enterprise?

Big is not waiting, it is not accidental, it is designed. What is a big enterprise? China's economic development promotes the growth of enterprises into large enterprises, and more importantly, promotes the upgrading and transformation of enterprises. A company that lacks top-level design can hardly have a future. The core of our so-called top-level design is to look at the future goals first. What does it look like for an enterprise to grow bigger in the future? Then let's see what it looks like now. The third consideration is how to do it step by step without lack of money. An enterprise invested by superior capital was originally a trading enterprise in Wenzhou, Fujian Province, which bought large yellow croaker raised by fishermen, simply processed it, cut its belly, scaled it, frozen it, packaged it and exported it. The original business model of this enterprise is very simple, and it is a trade processing enterprise. Enterprises can make a profit of 30-40 million yuan a year, but it is worthless in the capital market, because it does not depend on both ends. Downstream it has no specific customers, because it exports, middlemen export, exporters or importers export; Upstream fishermen, if others raise their prices, sell them to others, but you can't get them, so they are called "tied at both ends". Such trading enterprises are usually unable to go public. But there are no other big enterprises in this place, and it is impossible to be acquired by others, so it is possible to integrate this market.

First, from the perspective of top-level design, to make an enterprise a sustainable enterprise, there must be upstream and downstream. Consider the upstream first. How can upstream fishermen sell fish to you? Establish a cooperative, invest part of it, and then control the cooperative. The fisherman will give him 1%-2% for every catty of yellow croaker, which can guarantee to give me the yellow croaker. About five will be built, each of which will cost about 8 million, that is, 40 million. In this matter, consider how much to do first, then how much money is needed, not how much money to do. This is the first design that allows fishermen to sell their fish to you, and the quantity is guaranteed.

How to ensure the second quality? Raising croaker is likely to have quality problems or feed problems, so first, fry must be controlled, and second, feed must be controlled. Fry can be provided by themselves. As long as you buy a fry factory, 20 million yuan can buy the fry factory where one of the most famous fathers of yellow croaker in Fujian Province is located. If his cooperative is allowed to buy its own feed, the problem of melamine will probably occur. Therefore, to control feed, it takes 20 million yuan to build a feed factory, and only 80 million yuan is needed to control upstream resources. At the same time, we should also consider how to develop when we have money in the future. Circle the sea resources with money. An area of five square kilometers in the offshore circle can raise yellow croaker for ten to twenty years at a cost of ten million. The problem of 90 million upstream has been solved, and the future development of upstream has also been solved.

Downstream used to be a foreign trade market. If there are no definite customers, you can continue to do it, but only by doing domestic sales can you really grasp the resources of customers, otherwise people will say that OEM is for you. There are several markets. One is the gift market of large yellow croaker. The second is the wholesale market, and the third is the monopoly market, which probably needs an investment of10 to 20 million. Before, more than a dozen funds visited the company and felt that the company was worthless and not worth investing. More than a dozen brokers have also seen it, and feel that this kind of enterprise can't go public at all, but we think it can become a listed enterprise through transformation. Through this top-level design, the compliance and value have been thoroughly reformed, and the enterprise has become a developable enterprise, with upstream and downstream, core resources, business models and expandable enterprises. Originally, it only needed to invest 30 million yuan, including 30 million yuan from superior capital and1.200 million from other funds, which met the requirements of enterprise development. After more than a year's development, Zero2IPO later rated it as the top 30 enterprises with the most investment value in China. In the second year, it increased 1 billion, with a profit of 30 million and 50 million. Last year, it was 80 million yuan, and it is expected to exceed 1 billion this year. This enterprise has become a very core competitive enterprise. After listing, its market value may exceed 3 billion to 4 billion, but it was only a 3 billion company at first. This is an enterprise with core competitiveness, core brand advantages, mature market channel advantages and huge market scale after value mining and promotion.