Logistics case analysis report _ logistics case analysis report model essay

With the deepening of reform and opening up and the acceleration of world economic integration, the logistics industry, as a new industrial sector in the national economy, has become a new growth point for integrating economic resources and China's national economy. The following is a sample report of logistics case analysis compiled by me for your reference. Welcome to read!

Logistics case analysis report model article 1:

I. Company Profile

Suning.cn is a new generation of B2C online shopping platform under Suning Shangyun Group Co., Ltd., which has covered many categories such as traditional household appliances, 3C appliances and daily necessities. 20 1 1 year, Suning.cn will strengthen the synchronous development of virtual network and physical storefront, and continuously increase the network market share. In the next three years, Suning.cn will rely on strong logistics, after-sales service and information support to continue to maintain the pace of rapid development; By 2020, Suning.cn plans to achieve a sales scale of 300 billion yuan and become one of the leading B2C platforms in China. At present, it ranks in the top three in China B2C market share. Headquartered in Nanjing, Jiangsu Province.

In 2005, the first phase of Suning Online Mall was launched, and the sales area was limited to Nanjing.

On June 5438+February, 2006, the second phase of Suning Online Mall was launched in Nanjing, Shanghai, Beijing and other large and medium-sized cities. In 2007, the third phase of Suning Online Mall was launched, with sales covering the whole country and a separate online service process.

In 2009, Suning Appliance Online Mall was completely upgraded and renamed as Suning.cn. On August 18, the new website entered the trial operation stage, and was officially released on February 10. 20 10 was revised again on September 26th, and won unanimous praise from netizens.

Suning Shangyun Online Mall was completely upgraded on August 18, 2009. This revision integrates the advantages of the world's top resources, builds a new generation system together with IBM, builds a community integrating purchase, learning and communication, and comprehensively builds a professional home appliance shopping consultation website, aiming to become the largest online shopping of 3C, air conditioner, color TV, ice washing, home appliances and household goods in China B2C market.

Second, the logistics supply chain status and problem analysis

1. Composition of supply chain

Suning has established supply cooperation relations with many manufacturers. Suning.cn has more than 700 chain stores, 90 distribution centers, more than 2,000 call center seats and more than 3,000 after-sales service outlets covering the whole country, forming a three-dimensional entity service system, which provides a strong backing for online sales in Suning.cn. In addition, Suning.cn products can be picked up in Suning's stores, and the freight and installation fees are free, which greatly meets the needs of customers and establishes an excellent brand positioning. Compared with other online shopping malls, the direct products in Suning.cn have better quality assurance, because the word-of-mouth of physical stores has been transformed into stable intangible assets in Suning.cn. In addition, relying on the leading retail information management system in the world, Suning.cn has realized the integration of front and back office, and has been cooperating with technology development and network promotion enterprises such as IBM, Cisco and Baidu. And according to the development of technology and the changes of netizens' needs, we will continue to innovate in technology and marketing to improve product sales and brand synchronization. At the same time, Suning.cn has obtained a financing platform to compete with foreign commercial giants and China retail giant Gome. At the same time, it can also achieve its rapid expansion through mergers and acquisitions and relative cost savings.

2.Suning.cn businessmen settled here.

In Suning.cn, there are not only Suning stores, but also many other stores. In other words, Suning.cn will provide service supply chain to its partners, optimize the supply chain links through the opening of platform resources, and provide comprehensive and professional supply chain services for upstream suppliers, midstream sales enterprises and downstream consumers. The platform will also rely on powerful electronic technology and network environment to create an all-round open platform with brand-new services. Shopping in Suning.cn has the following advantages: authentic sales, unified invoices; Suning Logistics, 100 city in half a day; One-stop service, 7*24 hours quick response.

3. Problem analysis

1) Compared with online shopping malls such as Taobao, Tmall and JD.COM, it can be found that the goods in Suning.cn are too single, with electronic products such as 3C and home appliances in the majority, while others like clothing are less;

2) the product price is high, even more expensive than the physical store;

3) The coordination of logistics distribution is poor. In the promotion in Suning.cn in April, some users reported that there was often a ten-day order cycle;

4) In addition, the user experience is poor, and consumers are not optimistic about the actual experience of Suning.cn website. According to the consumer complaint data of B2C enterprises in China E-commerce Research Center, users' complaints about Suning.cn focused on the website system, accounting for 67%. This clearly reflects the weakness of Suning's online user experience;

5) The technical system needs to be upgraded urgently: its technical system is based on traditional business, which can not meet the development needs of e-commerce, and needs to be improved in key indicators such as order response speed, information security and order error rate;

6) At present, Suning.cn adopts the traditional order processing flow of store style, which has the advantage of reducing enterprise risks by going through the process of layer-by-layer examination and approval and systematic pricing. And if you want to adapt to the explosion that may happen at any time in the Internet environment;

7) In addition, it is still difficult to guarantee the quality of products of merchants who have settled in Suning.cn, and customers often fail to receive invoices and after-sales service after shopping.

8) The lack of e-commerce talents is a common problem for traditional enterprises to enter e-commerce, and Suning Appliance is no exception. Moreover, due to the lack of professional and technical personnel, Suning can only choose to outsource technology to IBM in advance, and then gradually cultivate its own e-commerce technical team.

Third, the solution

1) Because Suning itself is a large electrical appliance store, clothing is its weakness. You can cooperate with some high-end brands first, expand the promotion to attract consumers' attention, and use your own word of mouth to provide protection. Authentic products and high quality are Suning's powerful weapons.

2) We can hold various preferential price reduction activities from time to time to attract customers.

3) Compared with other e-commerce, Suning.cn has obvious advantages in bargaining power when negotiating with suppliers, with mature warehouse layout and information system and very professional distribution. Only the coordination of logistics is too poor, so it is necessary to unify the national logistics network and enhance its coordination of logistics distribution;

4) Strengthen the construction of online websites and improve the user experience.

5) Improve its technical system and use a more responsive sales system.

6) Reduce the order cycle and shortage rate; Adopt batch approval. At the same time, multi-city emergency distribution centers can be established in a certain area. When the supply is insufficient, you can first allocate goods from the emergency distribution center, or you can cooperate with some agents to transfer their products to Suning for sale when they are out of stock.

7) In addition, it is necessary to strengthen the inspection of the settled merchants, especially the genuine invoices should be in place on time, and the product invoices cannot be delivered without one;

8) Recruit more e-commerce talents.

Four. Case review

Compared with Tmall Taobao, JD.COM and other well-known online shopping malls, Suning.cn may be a little strange. Although the physical sales of Suning Appliance are quite strong, its online sales have just begun. When Suning.cn was founded, it was not called Suning.cn, nor was it valued by Suning. Until the popularity of Tmall in recent years, the scuffle of Tmall in JD.COM, the huge online profits and the decrease of offline sales prompted Suning to join the battlefield of online sales. Although it was established late, due to the identity advantages of traditional retailers, its advantages are embodied in supply chain, information system and supply chain management, warehousing information system, logistics distribution network and so on. Any of them will attract the attention of pure e-commerce. Suning's own strong financial strength makes the implementation of its B2C strategy fast and steady. Physical+online? The new model guarantees its quality. It is difficult for JD.COM Tmall to provide on-site inspection and exchange services after placing an order online, which is Suning's advantage. At the same time, we can find that most people think that the products sold by Tmall's official flagship store, especially 3C products, are not guaranteed, except for the direct products in official website and Suning.cn. In addition, due to the strong traces of traditional retail in Suning.cn, its website construction is not very good, resulting in a very poor customer service experience. And its high quality corresponds to its high price, which reduces the purchase intention of some customers. In order to enhance its competitiveness, Suning.cn attracted other businesses to settle in Suning.cn, which made the commodity prices more diversified, but the product quality and service were also affected. At the same time, it was founded and promoted by Tmall? Double 1 1? During this period, we carried out various promotional activities and created our own celebration day? 8. 18? In addition, various price reduction promotions are held offline from time to time.

In a word, the core of e-commerce is commerce. JD.COM, Dangdang and other pure e-commerce enterprises have a far worse understanding of business than traditional enterprises. It can be said that Suning has great potential. At present, among the top ten B2C websites in the United States, except Amazon, which ranks first, is a pure e-commerce, the rest are traditional enterprises. Therefore, in the future B2C pattern of China, traditional enterprises will definitely occupy a place. Suning.cn, with excellent retail genetic pedigree, has entered the e-commerce industry, which is also helpful to promote the transformation of B2C industry from investment-driven to business-driven.

The report model of logistics case analysis Part II:

-Guanlan Inland Container Storage Center, a large storage base under Hutchison Whampoa Port Group in Hong Kong.

1. Foreword Shenzhen Hutchison Inland Container Storage Co., Ltd. is a member of Hutchison Whampoa Port Group in Hong Kong. It is a large inland container storage base located in Guanlan, Shenzhen, which was established to cope with the growth of import and export trade in South China. The value-added services provided by the center include LCL, distribution, warehousing and container storage; At present, two large export supervised warehouses with an area of 20,000 square meters, a container yard with an area of 40,000 square meters, and the corresponding customs declaration building, inspection center and office space have been built. At present, the center provides high-quality supervision, warehousing, domestic distribution, container warehousing and other services for foreign sellers, freight forwarders, manufacturers, shipping companies and container leasing companies, and has made contributions to promoting the logistics development in South China. But if the company wants to achieve rapid development, it must also pay attention to various problems existing in the operation process. For example, the problem (1) does not realize the complete automation and informatization of the whole warehousing business. (2) The company's business is too concentrated in South China, and it has not fully explored other regional markets in China. Through this analysis report, first, you can fully exercise your ability to find and analyze problems. Secondly, it can improve our familiarity with logistics warehousing business and lay a good foundation for our future logistics work. This paper mainly includes six parts: (1) preface (2) case background analysis (3) problem identification and analysis (4) problem cause analysis and root cause judgment (5) suggestion (6) summary.

Two. Case background analysis

Guanlan Inland Container Warehouse Center realizes high-tech intelligent export supervision warehouse and yard operations (1), including the use of WIS (Warehouse Management System) and TOMS (Yard Management System) to manage warehouse operations and yard operations. (2) Realize the comprehensive monitoring of automatic identification, inspection and release of CTV at ic card gate; The electronic customs declaration system provides customers with convenient and fast customs declaration services. (3) At present, the center provides high-quality supervision warehouse consolidation, domestic distribution, container storage and other services for foreign sellers, freight forwarders, manufacturers, shipping companies and container leasing companies, which has contributed to the development of logistics in South China.

Procurement and supply chain status: the general strategies of supply chain management include: quick response, efficient customer response, supplier management inventory, delay strategy and JIT procurement. Although the domestic research on supply chain started late, it developed rapidly. The concept of supply chain management was introduced into China in recent years. After 1997, various discussions and reports about supply chain are increasing day by day. The international research on supply chain begins with logistics management, mainly from multi-level inventory and production. Study the optimization of supply chain from the perspective of distribution. It is only in recent years that logistics management has risen to supply chain management and strategic management. Foreign countries started earlier than domestic ones in this respect. Container management process:

When containers enter the site-the consignee registers the containers for warehousing-the department head should know the packing progress of each container every day-after the packing work is completed that day, lock all the containers with goods and indicate them in the boxes? Not full? Words-when containers are assembled at the port, the container delivery personnel fill in the quadruple container outbound order-the heads of various departments grasp the number of containers on site and the packing progress every day.

Three. Problem identification and analysis

(1) Guanlan Inland Container Warehouse Center realizes high-tech intelligent export supervision warehouse and yard operation, including using WIS (Warehouse Management System) and TOMS (Yard Management System) to manage warehouse operation and yard operation. WIS and TOMS are not enough to meet the growing business needs of a large container storage company, which provides high-quality supervision, warehouse consolidation, domestic distribution, container storage and other services for foreign sellers, container companies, freight forwarders, manufacturers, shipping companies and container leasing companies. Therefore, enterprises should fully refer to various management systems related to warehousing business to ensure the effective improvement of business efficiency. Therefore, it is necessary to realize and strengthen the full automation and informatization of the whole warehousing business. (2) At present, Guanlan Inland Container Storage Center provides high-quality supervision warehouse consolidation, domestic distribution, container storage and other services for foreign sellers, freight forwarders, manufacturers, shipping companies and container leasing companies, which has contributed to the development of logistics in South China. Although the storage center has opened up foreign markets and increased diversified services, the development of the company still has certain limitations. After all, the company's address is in South China, which can only promote the logistics development in some parts of South China. In North China and West China, there is still a lot of room for growth and development.

Four. Cause analysis and root cause determination

Question 1: In the central warehousing business, the whole warehousing business is not fully automated and informationized because (1) it takes a lot of cost to achieve full automation and informationalization. (2) The production and operation scale of the company is limited. (3) Limited information equipment and talents. This is also the root cause of the problem.

Question 2: The company's business is too concentrated in South China, and it has not fully explored other regional markets in China, because (1) South China is close to the headquarters of Hong Kong company, which can provide effective and convenient resources for Shenzhen company. (2) The existing market in South China is larger than that in other regions. (3) the company's business strategy. This is also the root cause of the second question.

5. It is suggested (1) that Guanlan inland container storage center can appropriately increase the degree of mechanical automation of the storage base, use a large number of advanced technologies, and improve the information level of storage operations.

(2) Actively recruit senior cultural talents, especially information technology and system management talents.

(3) Strive to expand the scale of production and operation, and actively expand other related logistics businesses while carrying out warehousing business.

(4) Build a number of container storage centers nationwide and explore other regional markets.

(5) according to the actual situation, actively adjust the business development strategy of the enterprise, keep pace with the times, actively participate in the cruel market competition, constantly enhance the service awareness of the enterprise, and enhance the development vitality of the enterprise.

Abstract of intransitive verbs

Summarize the root causes and main suggestions:

(1) The development of any enterprise or company is inseparable from talents. Talent is an inexhaustible motive force for the prosperity of a country and a powerful catalyst for the development of an enterprise. Guanlan Inland Container Storage Center has always neglected the introduction of talents, which leads to the underutilization of information systems and technologies in various businesses of the storage center. Therefore, it is suggested that Guanlan Inland Container Storage Center actively introduce all kinds of professionals to enhance the company's development vitality.

(2) The business development strategy of an enterprise directly affects its development prospects. It is very important to determine a reasonable and suitable business strategy for the company's development. It is the soul of a company's stable and rapid development. Once the company's business strategy goes wrong, it may directly affect the company's success or failure and fate. Therefore, it is suggested that Guanlan Inland Container Warehouse Center should constantly analyze and understand the changing market situation, collect the actual situation, constantly adjust the company's business development strategy appropriately, and enhance the vitality of the company's development.

Looking to the future:

With the continuous development and improvement of China's logistics industry, Guanlan Inland Container Storage Center will keep pace with the times and learn, progress and grow in the fierce international market competition. I believe that in the near future, Guanlan Inland Container Storage Center will stand in the world logistics forest and make great contributions to the development of the world logistics industry! ! ! More related exciting content on the next page!